While there is a certain level of history and collectability that comes with vintage watches, nothing can quite compare to purchasing a brand-new Rolex. Although the majority of people purchase theirs pre-owned - and there are plenty of merits to doing so - there is something special about purchasing a brand-new Rolex that has never been worn before.
Purchasing a brand-new, Rolex Submariner can be quite an investment. Retail prices range from $7,500 for a stainless steel Submariner no-date (reference 114060), to $40,250 for an 18-karat white gold Submariner (reference 116619LB) with a factory diamond dial. Consequently, many people purchase their Submariners pre-owned, however buying one that is a brand-new does offer a few additional benefits.
First and foremost, your watch will come with a blank service history, and it will not have any pre-existing issues or replacement/non-original parts. Additionally, every aspect of your watch will be entirely pristine; and it will be the exact way that Rolex intended it to be when it left their factory: absolutely perfect.
One of the most common signs that a Rolex has seen use is that the links and pins for the bracelet will be somewhat stretched out or bent. This issue is known as bracelet sag, and it is impossible to avoid entirely.
Metal is malleable, meaning that it can be manipulated out of shape without breaking or cracking. Although bracelet sag will occur much more rapidly in gold bracelets than it will in those made from stainless steel, all metal bracelets will slowly stretch out with regular use.
While Rolex has re-tooled the designs of their bracelets over the years to make them more resistant to stretching and deformation, the inherent properties of metal cannot be changed; and these refinements in design will only slow the rate at which the stretch occurs, rather than eliminate it entirely.
In addition to never having been polished, all brand-new Rolex Submariners will come with their original accessories and documentation. Although the inclusion of these extra items in no way impacts the function of the watch, they are important to collectors and those interested in selling or trading their watch in the future.
There is nothing quite like being the original owner of a Rolex. While brand-new, unworn examples cost noticeably more than their pre-owned counterparts, there is a certain special feeing that comes from purchasing a Submariner that has never had a previous owner.