(800) 494-3708 15176 Goldenwest St Huntington Beach, CA 92683

About Bob's

Bob’s Watches is the World’s First and only Pre-Owned Rolex Exchange where consumers can buy, sell, and trade used Rolex watches at true fair market value.  We openly publish the current buy and sell values for each Rolex model allowing us to serve as an online marketplace for buyers and sellers looking, quite simply, to get the best deal.  We are devoted exclusively to only used Rolex watches and pride ourselves in obtaining the very best results possible for our customers.  Our business philosophy is built on trust and integrity and in a very short time we have become the leading online destination for used Rolex watches. And unlike other online watch companies, Bob’s carries an actual inventory of watches.  Every watch on our site is in stock ready for sale.

The Team

Paul Altieri

President & Founder

Paul is the company's Founder and CEO. He is responsible for all the day to day activities from purchasing, receiving, marketing and sales. Paul now spends time focusing on the strategic vision of the company and overseeing customer service needs.  Paul is a graduate of Boston College 1979 and resides in California with his family.

Favorite Rolex Watch: Rolex GMT 116710

Joe Alessandrini

CFO and VP of Finance & Operations

As CFO of the company, Joe is responsible for leading the finance and legal teams. He also manages the growth of the sales network and the operations required in supporting sales and purchase transactions. With his background in business and finance, along with his personal fascination with Rolex watches, Joe consistently steers the company in the right direction on a daily basis.

Favorite Rolex Watch: No Date Submariner 114060

Carol Altieri

COO Operations - Bob's Watches

Carol is responsible for leading the human resources department and manages the internal operations of the company. She also oversees the day-to-day activities of the sales team and works to constantly improve client relations by developing and executing strategies which increase the quality of customer service. Carol continues to build the company's reputation and image by augmenting the general overall experience of every transaction.

Favorite Rolex Watch: Rolex Daytona 116520

Larry Mendel

Watchmaker & Sales

With the general shortage of watchmakers in the United States, one would find themselves hard-pressed to find a watch master on the same calibre as Larry. His extensive experience in the watch industry allows him to quote, service, and identify every Rolex watch within a transaction, providing the customer with the comfort and confidence that they deserve when purchasing from or selling their Rolex watch to Bob's.

Favorite Rolex Watch: Explorer II 16570

Tommy Nguyen

Director of Internet Marketing & Commerce

A graduate of the University of California, Irvine with a Masters in Computer Science and Artificial Intelligence, Tommy's ambition and creative mind led him to pursue an alternate career in internet marketing. He now manages the marketing strategies and online presence for Bob's Watches and continues to play an important role in the accelerated growth of the company.

Favorite Rolex Watch: Military Submariner 5517

Samantha Berger

Vintage Rolex Expert and Sales Rep

Sam has been with the company for 4 years and is the residential vintage Rolex expert. She loves working with rare timepieces and instills trust in each of our customers with her wealth of knowledge.  Her bright attitude, confidence, and professionalism equate in the ultimate watch buying and selling experience for every customer.

Favorite Rolex Watch: Vintage Submariner 1680

Donna Wallace

Front Office Sales

Donna has been with the company for seven years and is responsible for the front office sales of the company. She continues to help the company as a jack of all trades, assisting and playing an important part in almost every aspect of the business.


Favorite Rolex Watch: Rose Gold President 179175


Sales Rep

Laura is a Chicago native who now resides in sunny California. With a Bachelor's degree in fashion marketing and management from the Illinois Institute of Art, she brings a multitude of industry knowledge to Bob's Watches. Her passion for jewelry and fashion has allowed Laura to be the catalyst for continued excellence within the customer service department of Bob’s Watches.

Favorite Rolex Watch: Gold Daytona 116528

holly bobs watches

Holly Ruhl

Watch Buyer Extraordinaire, Bee Enthusiast

As a customer service representative at Bob's Watches, Holly goes above and beyond to help clients. Her experience and enthusiasm has allows her to excel within the customer service department at Bob's Watches.

 Personal Comments: Go Ducks!

Favorite Rolex Watch: Paul Newman Daytona 6263



Sales Rep

Vivian is a knowledgeable customer service representative at Bob's Watches.  She creates a comfortable and welcoming demeanor both on the phone and in person.  Her enthusiasm and experience has allowed her to excel within the customer service department.


Favorite Rolex Watch: Rolex GMT with Pepsi Bezel

Victoria Lee

Sales Rep

Victoria is an accomplished individual in the area of customer service and has been with Bob's Watches for over two years. Her charm and charisma on the phone as well as in person consistently deliver a comfortable and fluid experience to her clients and facilitate a high volume of transactions for the company.


Favorite Rolex Watch: White Dial Milgauss 116400

Sally Gonzalez

Sales Rep

Sally graduated from California State University, Long Beach with a degree in journalism and is the youngest of the sales staff, having worked at Bob's Watches for just over a year. However, her versatility and likeable personality, combined with her background in journalism, always result in one of the most fluid, transparent, and comfortable experiences for her clients.

Favorite Rolex Watch: GMT Master II 16710 w/ Coke Bezel

Max Berger

Sales Rep

Max has been with the company for two years. He assists the sales and marketing teams and is the company mascot with his bright and cheerful attitude. His dedication to the company and handling day-to-day tasks keeps the company running steadily and consistently.


Favorite Rolex Watch: Rainbow Daytona 116598

Robert Alarcon

Sales Rep

Having been with the company for over five years, Robert is one of the most experienced personnel on the sales team. He currently manages the Laguna Beach branch of the business.


Favorite Rolex Watch: Yachtmaster 16622


Greg Greiner


Greg co-founded Bob's Watches with Paul before leaving for college. He is currently attending Stanford University with plans to graduate in 2014. He advises the Company on marketing, design, web develoment, and continues to play a strategic role in the company's growth plans. 


Favorite Rolex Watch: Pepsi GMT 16710

Customer Service Is Our Main Mission

Unlike many companies in search of maximizing a profit, our primary goal at Bob’s Watches is to create a trusted source to buy and sell pre-owned Rolex watches.  Ensuring a positive experience for you is our primary mission.  All of our certified, authentic Rolex watches have been carefully serviced and restored to mint condition. And while our business has grown rapidly over the past years, we hold strong to our commitment of offering the highest quality customer service.  Bob’s Watches is accredited by the Better Business Bureau with an A+ rating.

  • Sellers:  Rolex Sellers have just one simple goal:  to receive a fair price for their watch from a trusted buyer who will pay them in a timely manner. Since we post our buy and sell prices openly on the site, sellers can be assured they are getting full market value. Payment is wired the same day. 
  • Buyers:  All buyers are looking to purchase a genuine Rolex from a trusted reseller at the best price. To that end, we encourage our buyers to shop us on Google shopping to discover how good our pricing really is

Mission Statement & Service Culture

Admired but not easily replicated, Bob’s is firmly grounded in our founding principles – in who we are and what our mission is.  Our goals and principles are guided by our devotion to creating the most trusted name in Pre-owned Rolex watches.  Bob’s Watches is based in Huntington Beach, California.  For more information, please call (800) 494-3708. 

Scroll to Top