Expect to pay anywhere from $3,550 to over $25,000 for a new Breitling watch, with the median price point ranging from $5,000 to $10,000 for standard models. A new Breitling watch’s final price will vary depending on several factors, including model (Navitimer vs. Endurance Pro), type of movement (quartz vs. in-house mechanical), materials (stainless steel vs. precious metals), and whether it is purchased new or pre-owned. We provide details on the variables you’ll want to consider when shopping the luxury watch market below.
Here’s a complete look at Breitling prices. We’ll cover the cost of each major collection and what makes certain models more valuable than others. If you’re new to luxury watches or already building a collection, this guide should help you find the right Breitling for your budget.
Key Takeaways
- Entry-Level Price: A new Breitling watch starts at about $3,550 (e.g. Endurance Pro). All new Breitlings are COSC-certified.
- Average Price Range: Most of Breitling’s best sellers (standard Superocean, Chronomat, etc.) retail for between $5,000 and $10,000.
- High-End Retail Price: Prices can climb past $25,000 for complicated or precious metal models, and more than $65,000 for the most rare or limited edition pieces.
- Pre-Owned Value: Expect to pay between $2,500 and $5,000 for pre-owned Breitling entry-level watches and realize significant savings on the popular models.
Breitling Watch Prices by Collection
Breitling’s catalog is home to several product lines, each catering to different types of collectors and budgets. Below is a quick overview of what you can expect to pay when buying a new Breitling.
| Collection Name | Typical Retail Price Range (New) | Defining Characteristic |
| Endurance Pro | $3,550 – $4,3500 | Lightweight, SuperQuartz™ movement, sporty/athletic focus. |
| Superocean | $5,6000 – $7,600 | Dive watch, high water resistance, and modern, bold aesthetic. |
| Chronomat | $4,850 – $16,350+ | All-purpose sports watch, iconic “rouleaux” bracelet, and robust design. |
| Navitimer | $5,200 – $18,200+ | Iconic pilot’s watch, signature circular slide rule bezel. |
| Premier | $5,000 – $9,750+ | Elegant, vintage-inspired dress watch with sophisticated chronographs. |
| Avenger | $4,900 – $10,200+ | Highly rugged and large-cased professional pilot/military watch. |
Entry-Level Breitling Watches: Under $5,500
If you’re new to the world of luxury watches, Breitling has some great options out there that are easy on the wallet. These affordable watches feature Breitling’s signature design, as well as COSC chronometer certification.
- Breitling Endurance Pro (Approx. $3,550–$3,700): The most accessible option, featuring the proprietary Breitlight® material and a SuperQuartz movement. This watch targets athletes and outdoor enthusiasts with its lightweight construction and exceptional accuracy.
- Breitling Superocean Automatic 36/42 (Approx. $5,600–$5,700): An excellent automatic dive watch entry point that combines professional-grade water resistance with contemporary styling suitable for daily wear.
- Older or Discontinued Colt Models: The easiest starting point will be from the Colt line, which for a long time functioned as Breitling’s entry-level collection before being discontinued in recent years.
Mid-Range and Popular Models: $5,700 to $10,300
This price range includes many of Breitling’s entry-level timepieces. This is the point at which many collectors find the balance between affordability and Breitling’s most popular designs and proven movements.
The Navitimer Automatic 36/41 is a simplified take on Breitling’s most famous pilot’s watch. It features the model’s signature circular slide rule bezel sans chronograph complication. The time-only configuration is much more practical for daily use while retaining a very recognizable silhouette. The Chronomat Automatic GMT 40 is one of those watches you can wear anywhere. It’s sporty, practical and has an additional time zone for travel.
The Superocean Heritage II is aimed at consumers who want a more classic looking, retro modern dive watch. The rounder proportions and slightly more conservative styling appeal to people who might not consider a classic dive watch. It works great in both casual as well as a business casual environments.
High-Complication and Precious Metal Breitling Watches: Over $10,000
Breitling’s most expensive watches are its top-tier models with the most complicated mechanical features or made of precious metals, and are for collectors who want the absolute most from Breitling’s technical expertise. The Navitimer B01 Chronograph is the fully featured version of Breitling’s most iconic watch, equipped with its in-house B01 movement. Prices start at approximately $10,300 and go higher depending on size, material, and dial. Breitling’s Super AVI Collection of chronograph GMT watches, inspired by classic planes, go up to $29,650 in precious metal versions.
Limited editions and haute horlogerie watches are in the highest price range. Tourbillon and perpetual calendar watches, particularly those made of gold or platinum, retail for between $30,000 and more than $255,000. These pieces represent Breitling’s capabilities in producing complicated timepieces that compete with traditional Swiss watchmaking houses.
How Much is a Breitling Watch Worth? Pre-Owned vs. Retail
The pre-owned market is a great place for buyers interested in getting more value for their money. Comparing retail and secondary market prices helps collectors find the right watch that fits both their taste and budget.
Pre-Owned Market Value and Depreciation
Generally, you can buy a pre-owned Breitling watch at a price point that is below the normal retail pricing. Breitlings also typically depreciate at different rates depending on the model. Iconic Breitling models such as the Navitimer or any timepiece with a special in-house B01 caliber movement will most likely not depreciate as fast as an older Breitling Quartz watch or watches from less popular collections.
Key factors that impact a particular Breitling’s depreciation rate include rarity (in-house movement, limited production), collector demand, production quantity, movement type, and collection status (active or discontinued). Condition, presence of original packaging and papers, and service history also affect resale values.
New vs. Pre-Owned Price Comparison
The table below illustrates typical savings available when purchasing pre-owned Breitling watches compared to their retail counterparts.
| Model Example | Typical Retail Price (New) | Typical Pre-Owned Price Range | Potential Savings |
| Superocean Automatic 36/42 | $5,600 – $5,700 | $3,500 – $5,000 | 5% – 32% |
| Navitimer Automatic 41 | $5,850 | $3,200 – $4,600 | 13% – 40% |
| Endurance Pro | $3,550 – $3,700 | $2,300 – $3,000 | 12% – 32% |
| Chronomat B01 42 | $9,300 – $13,550+ | $7,000 – $9,000 | 10% – 30% |
The Factors That Influence a Breitling’s Price Tag
A lot of factors go into what a Breitling actually costs. Knowing how these elements affect pricing helps buyers decide if a particular model fits their expectations and their collecting goals.
- Movement Type and Complexity: In-house calibers (B01, B02, B04, etc.) command higher prices due to proprietary design, superior performance specifications, and 70-hour power reserves. COSC-certified automatic movements using standard calibers cost less than in-house versions but still deliver premium Swiss quality. SuperQuartz™ thermocompensated quartz movements offer exceptional accuracy at the most budget-friendly price points.
- Case Material: Stainless steel and titanium represent the standard options and most affordable materials across Breitling’s collections. Breitlight®, a proprietary composite material that’s lightweight and shock-resistant, appears primarily on the Endurance Pro line. Precious metals including two-tone configurations and full 18k gold (available in white, yellow, or red) significantly increase costs due to material value and specialized manufacturing processes.
- Complications: The more functions added on top of traditional timekeeping (hours, minutes, seconds, date), the higher the price due to the movement’s additional mechanical complexity. Chronographs are a common complication and add function and visual appeal at a relatively low mark-up. GMT/dual time zones, perpetual calendars and tourbillons are increasingly complex complications that can significantly increase a watch’s price tag based on engineering and assembly time.
- Limited Editions & Collaborations: Watches with low production runs (limited editions) and partner collaborations (Bentley, NFL, or Classic AVI inspired models) also carry premiums upon release, and typically retain value well in the secondary market.
Maximizing the Value of Your Breitling Investment
Buying a Breitling is not just a transaction. It’s an investment. To appreciate what a Breitling watch price should reflect, look at the entire value package: Swiss chronometer certification, solid construction, and a well-established reputation with a history of over 140 years. Buy an iconic, in-house caliber such as the Navitimer B01, or choose wisely if buying used, and you will get the most value in terms of long-term satisfaction and monetary value.
