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Panerai Bets Big on the America’s Cup with Five New Watches at SIHH

Officine Panerai just made a very smart move. They are inking a deal to partner with two of the teams competing in the 35th America’s Cup in Bermuda. Sponsoring both Oracle Team USA and SoftBank Team Japan, as well as creating, an “official watch” for the famed race. With the amount of press, Oracle will get as defending champions Panerai is bound to derive some benefit from the move.

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Rolex Watches Almost as Blue as the Courts of the Australian Open

January is the time of the first tennis Grand Slam of the year. Taking place at Melbourne Park, Victoria, from January 16 – 29, 2017, the best tennis players in the world will battle it out for victory. Since 2008, Rolex has been a major sponsor of the Australian Open as well as the official timekeeper.

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Mercedes-Benz GT3 Teams Look to “Win the Watch” at the Rolex 24 at Daytona

Recently we found ourselves at Florida’s famed Daytona International Speedway taking the white gold Rolex Daytona 116509 for a spin at the Ferrari World Challenge Finals. But the real action at Daytona is coming up on January 28-29. The 55th annual Rolex 24 at Daytona, one of the world’s most famous endurance races, will take place. Rolex has been sponsoring the race since 1991, and class winners receive a custom engraved stainless steel Daytona.

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The Last Man on the Moon and What He Left Behind

Capt. Andrew “Gene” Cernan, an American naval officer, fighter pilot and early astronaut who was the last man to set foot on the moon. One of the most important figures in the history of the Omega Speedmaster “Moon Watch”. He died at the age of 82 on Monday. Cernan traveled into space three times. Once as Pilot of Gemini 9A in June 1966. Another as Lunar Module Pilot of Apollo 10 in May 1969.

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Breitling Makes a Watch to Match the World’s Fastest Bentley – and It’s Not Mechanical

The other day Bentley unveiled its fastest four-seater ever, the new Continental Supersports. A beautiful bespoke beast that can do 0-60 mph in 3.4 seconds with a top speed of 209 mph. Don’t forget that the all in the comfort you’d expect of the finest gentleman’s club in London. Now the marque’s timepiece partner Breitling has come up with a watch to match. Surprisingly enough they’ve gone with a “connected” SuperQuartz™ model.

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Care for a “Cappuccino”? Omega Announces Two New Pre-Basel Speedmasters

While everyone’s busy ooh-ing and ahh-ing over the competition at SIHH, Omega is following up last week’s release of the “Speedy Tuesday” ltd. edition watch with not one but two more Speedmaster models in advance of their official BaselWorld debut in March. This seems to be in line with Omega’s new policy of recognizing that the Speedmaster is its most important model line for new customers.

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5th or 50th, Anniversary Watches Are Something Special

Anniversary watches are a funny thing. Some, like the Doxa SUB 300T 50th anniversary watch are virtual replicas of their ancestors. Others, like the Rolex Cosmograph Daytona 50th Anniversary piece, are more extensions of the reference, perhaps even introducing new materials. Still others, like the numerous Moon landing anniversary Omega Speedmasters, are simply commemoratives.

Let’s take a closer look at some of these pieces.

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The Difference Between Good and Great: Calibre de Cartier Chronograph

In 2010, Cartier introduced the Calibre de Cartier collection of watches housing their new in-house movement, the 1904 MC. This move was right in line with their strategy of strengthening their position as a manufacturer rather than just depending on quartz or modified ETA calibers for their timepieces. The Calibre de Cartier models feature round cases and partial Roman numerals on the dial. The watches include time and date functions.

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Commemorating Milestones: Rolex Anniversary Models

Rolex loves to celebrate big on anniversary models, particularly of their tool watches. And so they should be. They boast an enviable range of tool watches that were indeed groundbreaking during their debuts. What’s more, these iconic Rolex watches continue to lead and shape the luxury watch space today.

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Omega, Piaget and Montblanc Score Prime Placement on Famous Wrists at the Golden Globes

Jimmy Fallon Hosts the Golden Globes (source: IBTimesUK)
The Golden Globes
The Golden Globes is a phenomenal event. In the world of Hollywood celebrities, you can usually take it for granted that most A-list stars are being paid to wear the watches on their wrists, with the exception of vintage pieces and those made by Rolex.

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