Own a Rolex watch that is synonymous with quality, performance, and exclusivity from the world's most trusted name in pre-owned Rolex, Bob's Watches. Founded by Hans Wilsdorf in 1905, Rolex has grown significantly in both size and prestige over the course of its history.
The global pandemic resulted in the delay of many new watch releases, and for several months, it looked like there might not be any new Rolex watches in 2020 at all. However, on September 1st, Rolex unveiled its new 2020 watch collections, making a number of key updates to the brand's iconic catalog. The four Rolex collections that saw new watches join them for 2020 are the Submariner, Oyster Perpetual, Sky-Dweller and Datejust.
The 2020 updates to the Rolex Submariner mark the introduction of an all-new generation of Rolex’s legendary dive watch. All of the previous 40mm models have been discontinued and replaced by new models with 41mm cases. Following the 2020 update, the Rolex Submariner collection now consists of the following references.
Official retail prices for the new 41mm generation of Submariner watches start out at $8,100 for the standard, stainless steel no-date model and $9,150 for the version with the date complication. From there, prices increase with precious metals, topping out at $39,650 for the solid 18k white gold model fitted with a black dial and a blue Cerachom bezel insert.
With that in mind, due to demand far exceeding supply at a retail level, the second-hand prices for the new 2020 Submariner models are expected to be quite a bit higher than their original retail prices. It is still too early to tell what the overall availability of these models will look like going forward, but some of the very first examples of the stainless steel models to surface on the secondary market are currently trading hands for roughly twice their original retail prices.
Next to the Submariner, the Rolex Oyster Perpetual was the collection that saw the next largest update for 2020. The biggest update to the Oyster Perpetual was the introduction of a new 41mm model, replacing the fan-favorite 39mm version within the Oyster Perpetual lineup. Additionally, the smallest size option increased from 26mm to 28mm, and the entire collection received new movements, bringing the Oyster Perpetual into the modern era. The new 2020 Rolex Oyster Perpetual collection
Prices range from $5,100 for the 28mm model to $5,900 for the 41mm version, and all models are exclusively offered stainless steel, regardless of their case size. Additionally, while the new movements are certainly big news, the other key 2020 update to the Oyster Perpetual line is the new assortment of brightly colored dials that are reminiscent of the vintage Stella Dials from the 1970s.
While it is expected that second-hand prices for the new models will remain relatively close to their original retail prices, many speculate that certain dials colors for the 36mm and 41mm size options (such as yellow and red) may be difficult to find and will likely end up trading hands for a slight premium on the open market.
The Rolex Sky-Dweller also received new additions for 2020, but the new models are not really really all-new watches, but rather new variations of the existing Sky-Dweller paired with Rolex's Oysterflex bracelet. All of the various Sky-Dweller watches with leather straps have been discontinued, and these two new Oysterflex Sky-Dweller watches seem to take their place in the new 2020 catalog. The new Rolex Sky-Dweller watches for 2020 are the following references, and both are crafted from solid 18k gold.
Official retail prices are $40,000 for the yellow gold model and $41,500 for the Everose gold version, regardless of the dial color fitted to these two watches. As the Oysterflex bracelet remains a highly desirable option within Rolex’s catalog, exclusively fitted to the brand’s solid 18k gold models, many expect these new 2020 Oysterflex Sky-Dweller models to retail their value quite well, and some even predict that they may end up trading hands for slight premiums above their original retail prices.
Rolex has continuously been updating its iconic Datejust collection over the years, and although the 36mm and 41mm were just updated in previous years, 2020 marked the arrival of new Datejust 31 watches in stainless steel and White Rolesor.
All of the models are powered by Rolex’s Caliber 2236 movement, and feature stainless steel cases paired with either steel or 18k white gold bezels. Retail prices range from $6,600 for the entirely stainless steel model up to $16,050 for the model with the full-diamond bezel. As these new Datejust 31 models are not sports watches, it is expected that their second-hand prices will stay more-or-less close to their original retail values, and may anticipate that the diamond-set models will ultimately be able to be found at a discount.
Founded by Hans Wilsdorf in 1905, Rolex has grown significantly in both size and prestige over the course of its long and illustrious history and has carefully cultivated a reputation that is synonymous with quality, performance, and exclusivity. Today, the company is the world's leading luxury timepiece manufacturer, crafting nearly a million watches per year, and consistently earning a spot on Forbes' list of the World's Most Powerful Brands.
The company has been at the forefront of mechanical watchmaking and has become one of the most well-known and respected luxury brands in the entire world. Synonymous with precision, quality, and exclusivity, they are instantly recognizable for their iconic designs, making them an internationally recognized symbol of success and personal accomplishment. The selection of Rolex watches for men and women is impressive offering unique collections for any style.
From highly-capable sport and professional watches, such as the Submariner, Daytona, and GMT-Master, to elegant and classically styled timepieces like the Datejust, Oyster Perpetual, and Day-Date President, the brand manufacturers watches that perfectly cater to nearly every possible lifestyle. Bob's Watches is the leading online marketplace for luxury timepieces, where customers can buy, sell, and trade popular secondhand timepieces at fair market prices.
2019 Update: For anyone who has been watching closely, the market has been on fire lately with demand outstripping supply for a number of models. Genuine watch enthusiasts and collectors have likely seen their watches appreciate significantly.
The price can vary greatly depending on the specific model, the metals/materials selected in its construction, the overall condition of the timepiece (and its box/accessories), and whether the watch is being sold as secondhand or brand-new. Certain watches can be purchased for as little as a few thousand dollars; however others sell for hundreds of thousands – sometimes even millions of dollars, and represent some of the most expensive wristwatches in the world.
|Day-Date||Ref. 228238||36,550 USD||Sporty Dress Watch|
|Daytona||Ref. 116500LN||13,150 USD||Chronograph|
|Cellini Date||Ref. 50515||17,900 USD||Dress Watch|
|Sea-Dweller||Ref. 126600||11,700 USD||Deep Sea Dive Watch|
|Deepsea||Ref. 126660||12,900 USD||Deep Sea Dive Watch|
|GMT-Master II||Ref. 126710BLRO||9,700 USD||GMT Watch|
|Submariner Date||Ref. 126610LN||9,150 USD||Dive Watch|
|Submariner||Ref. 124060||8,100 USD||Dive Watch|
|Milgauss||Ref. 116400GV||8,300 USD||Anti-magnetic Watch|
|Datejust||Ref. 126233||11,700 USD||Sporty Dress Watch|
|Air-King||Ref. 116900||6,450 USD||Pilot's Watch|
|Explorer||Ref. 214270||6,550 USD||Tool Watch|
|Yacht-Master||Ref. 126622||12,000 USD||Dressy Sports Watch|
|Oyster Perpetual 41||Ref. 124300||5,900 USD||Sporty Dress Watch|
|Sky-Dweller||Ref. 326238||40,000 USD||Travel Watch|
For decades, the name has been synonymous with precision, elegance, and class. It is the fitting punctuation mark at the end of any successful career, the memento that is passed down from grandfather to father to son, and the only piece of jewelry to rival the engagement ring. Sprung from the imagination of Hans Wilsdorf and Alfred Davis in 1908, the brand is regarded as the status symbol, a breathtaking display of prestige and power.
These handcrafted Swiss timepieces, featuring the bejeweled face and the second hand that unmistakably sweeps without ever ticking, embody exquisite craftsmanship. More than a watch, this timepiece is a long-term investment that will last decades and is known to appreciate in price over time.
The brand currently produces about a dozen different Oyster Perpetual watch models. Among the most timeless of the available models are:
The Oyster Perpetual Submariner. Originally designed for diving and boasting an impressive maximum submergible depth of 300 meters, the Submariner can be found on 007's wrist in 11 James Bond movies.
The President, also known as "El Presidente," this is the Day-Date model – which was the first to display the day and date in its entirety – customized with The President bracelet. Named for its first recipient, President Dwight D. Eisenhower.
The Oyster Perpetual Date is a stylish timepiece that was created as a mid-sized dress watch.
The Oyster Perpetual Date Sea-Dweller. This line of watches, designed with professional divers in mind, is the most water resistant mechanical watch on the market. Director James Cameron affixed one to the DSV Deepsea Challenger as it made its dive into the deepest point of any ocean.
The Cellini. Named for Benvenuto Cellini, a goldsmith and papal sculptor during the Italian Renaissance, this watch is a true classic. This perfect dress watch, which embodies nobility and elegance, is available in three different versions, Cellini Date, Cellini Time, and Cellini Dual Time.
The Oyster Perpetual Cosmograph Daytona. The archetype of the sport watch for racing drivers. The late legend Paul Newman received it as a gift from his wife in 1972 and would go on to wear it every day until his passing in 2008.
The Perpetual DateJust. The first wristwatch to feature a date function, this model served as the basis for the Submariner. Chuck Yeager was wearing the Perpetual Date - just when he broke the sound barrier in 1947.
The Oyster Perpetual Date GMT Master. Designed in collaboration with Pan Am Airlines for pilots and navigators, this model displays two time zones at once. Before the days of GPS, an accurate GMT source was a must for aviation planning, weather forecasts, and scheduling.
The Oyster Perpetual Milgauss. This line of watches was designed as an antimagnetic watch for those who work in places where electromagnetic fields disrupt the timing mechanism of a watch, like research labs and power plants. From the Latin words mille and gauss, this watch can withstand a magnetic flux density of 1,000 gauss.
The Air King. One of the longest, continuously manufactured models and among the most affordable – the manually-wound "Warrior Watch" was created by Wilsdorf to be utilized by the British Royal Air Force during the 1930s. Senator John McCain still proudly wears an Air King.
The Yacht-Master. First released in 1992, this line of sport watches is available in a lady's model and is notable for being the first instance releasing a man’s model with smaller dimensions.
The Sky-Dweller was released in 2012. This line of watches is the first to offer both dual time zones and an annual calendar. The calendar only needs to be reset every fourth year to accommodate Leap Year.
Bob's Watches is the leading retailer to sell or buy watches including the popular Submariner, Day-Date, Datejust, and all other models. Great care is taken to price every watch at or below current market value as your complete satisfaction is paramount. All inventory on Bob's Watches is in stock and available for immediate delivery. Every watch is guaranteed to be a 100% genuine, authentic and comes with a Certified warranty. Please choose from one of the second-hand models for sale or visit our Sell Rolex page if you are looking to trade or sell your Rolex.
Bob's Watches is a trusted name from Los Angeles to New York (and don't forget the UK, Australia, & Canada) where you can buy and sell at published market prices. We pride ourselves in superior customer care and maintain an A rating with the Better Business Bureau. See what our happy clients have to say by visiting our testimonial page.
The brand will typically make a number of their watches out of stainless steel, but many styles offer more luxurious metals, like 18k yellow and white gold and even rose gold. This allows for a number of metal options for those looking to buy pre-owned gold models on the secondary market. There is also a line of two tone (stainless and gold) types available. This combination of metal is referred to as Rolesor. Bezel and dial colors can include black, blue, green, white, and silver among others.
Men's watches range in size from 34mm to 45mm, depending on the style. Depending on the materials selected (such as diamonds, gold, etc), year the watch was made, its model and its rarity, prices can range from as little as a few thousand dollars to over $1.2 million for some rare vintage models.
While the brand is undoubtedly one of the most recognizable in the world, they are notoriously tight-lipped. Naturally, many people have questions and have a hard time finding reputable sources of information. We have spent years researching everything there is to know about the legendary Swiss brand, and we have compiled a list of the most frequently asked questions.
While the experience of walking into an authorized dealer and purchasing brand-new can be exciting, buying pre-owned is a much smarter and more practical method of securing a timepiece from one of the most important luxury watch brands in history. Buying from Bob's Watches can be a smart choice if one is considering the purchase as a long-term investment.
Just like a car, every piece can only be sold as "brand-new" once, and can only be sold as brand-new by an authorized dealer. As soon as the watch leaves the dealership and the warranty card has been filled out, that timepiece is technically pre-owned, even if it is not worn a single time after that.
Even if you purchased brand-new, that watch is now considered pre-owned because you are now the owner of it. Should you wish to sell that same watch – even if you only owned it for a single day, and never wore it once – that watch is technically no longer new, and in the vast majority of instances, will be worth less than what you originally paid for it. While the amount of depreciation can vary significantly depending on the model of watch and its use of precious metals, there will (almost) always be some degree of reduction in value that immediately occurs the moment the watch leaves the authorized dealer.
Although used and certified pre-owned (CPO) might sound similar, the primary distinction is that CPO watches are certified authentic typically by an independent third party. At Bob's Watches, our authenticity pledge guarantees through an independent service provider that each of our pieces are in fact 100% authentic.
When buying vintage or modern, it is imperative that you purchase it from a reputable and trustworthy source. Prices are one thing but there are other factors to consider as well. As the most famous luxury watch manufacturer in the world has become a top target for counterfeiters and is the most replicated name in the entire luxury watch industry. Although brand-new watches are sold exclusively at authorized dealers, anyone can sell a second-hand timepiece, and there are many unknowledgeable and unscrupulous individuals on websites such as eBay and Craigslist that sell inauthentic watches, both intentionally and unintentionally.
Rolex are among the best mechanical timepieces in the world, and if purchased for the right price, can have a fantastic ability to both retain their value and serve as wearable investments. You do not have to settle for going to a brick and mortar store to purchase a Rolex. Bob's remains the leading source for buying online since 2010, and the quality of our service and inventory is represented by the 5-star rating we have from over 500+ verified transactions in just the past year alone.
With thousands of 5-star reviews and an A+ rating from the Better Business Bureau, Bob's Watches has become the world's most trusted place to buy and sell online. Don't believe us? See for yourself - click the link below to read through our reviews.
When you buy Rolex watches, like the Rolex Submariner, it is important you find a reputable dealer to ensure that you are in fact purchasing a genuine, 100% authentic. This is and should be more important than the price. At Bob’s Watches, we guarantee the authenticity of each and every watch we sell. In fact, most of our watches have been bought directly from the prior owner and come with the original box and paperwork from Rolex USA.
Every watch listed on our website comes backed by our lifetime authenticity pledge and is certified to be 100% authentic by a third party organization called Watch CSA. You can rest assured knowing that one of our expert watch makers has thoroughly inspected every detail before a wristwatch is listed for sale.
At Bob's Watches we understand that guarding your privacy and information is a top priority. So please know that when you purchase a Rolex from us, the transaction is protected by the highest level of security in a 256-bit SSL (or Secure Socket Layer) Encryption. Some online shopping websites only offer 128-bit security. This is yet another important reason to trust Bob's Watches the next time you buy a Rolex watches online.
From the very beginning, Bob's Watches has strived to be the most transparent and honest business in the pre-owned watch industry. Not only are our prices incredibly low, the prices we are willing to give our customers for the watches they wish to sell to us are posted right on our website for the world to see. We encourage all of our customers to shop around and find the price that works for them without compromising the authenticity of your watch.
We make the process of purchasing your Rolex watch easy by offering our customers a multitude of ways to pay for their watch. Whether you want to pay by credit card, financing or by wire transfer, we can easily accommodate your request. We do this because we know people have different preferences when purchasing such expensive, precious items and we want to make sure every customer can do what they feel comfortable with. Not only do we go the extra mile to offer our customers a wealth of different payment options, we offer every customer complimentary overnight shipping.
Rolex Inventory is Still Scare at Authorized Dealers:
Rolex Named the UK's Top Brand:
Spring Trade Fair in Geneva Cancelled:
The new Rolex Submariner is the hottest watch to hit the market in recent months. Featuring a 41mm case and the next-generation Caliber 3235 movement, it isn’t hard to see why it has collectors scrambling to their authorized dealers to get their hands on one.
The lineup includes:
What's the buzz about, anyway? The Cal. 3235 perpetual movement has been in production for a few years now. However, 2020 marks the first year that the Submariner series has ever been fitted with this powerhouse movement. It boasts Rolex's proprietary Chronergy escapement and a new self-winding module, both of which help contribute to its longer 70-hour power reserve.
The 2020 Rolex Submariner release means that the 1166xx generation has since been discontinued and is currently trending on the pre-owned market. One such Rolex is the ref. 116610LV - aka the "Hulk" - with its green ceramic bezel and matching green sunburst Maxi dial. Officially unavailable at retailers, now is the time to invest if you've always had your eye on this stunning all-green Submariner.
Bob's Watches offers a one year warranty on all the Rolex watches we sell. If your watch stops working during this period, just send it back and we will have it repaired at no cost to you. We also offer a 3-day return policy which allows you to send the watch back to us for any reason. Because your complete satisfaction is our primary concern, our customers feel secure knowing they have this guarantee.