facebook pixel


Bob's Watches - The Pre-Owned Rolex Exchange
(800) 494-3708
1900 Quail St, Newport Beach, CA 92660
  • (800) 494-3708
  • CART  

    Empty Cart?

    Find Your Rolex



Panerai Bets Big on the America’s Cup with Five New Watches at SIHH

January 19, 2017

BY Paul Altieri



Panerai rolls out the updated Regatta, Flyback, and Marina models at the 35th America's Cup

The Regatta, Flyback, and Marina all produced by Panerai

Subscribe for the latest Rolex news.

Teams Sponsored by Panerai at America’s Cup

Officine Panerai just made a very smart move. They are inking a deal to partner with two of the teams competing in the 35th America’s Cup in Bermuda. Sponsoring both Oracle Team USA and SoftBank Team Japan, as well as creating, an “official watch” for the famed race. With the amount of press, Oracle will get as defending champions Panerai is bound to derive some benefit from the move. The deal was just announced at SIHH where Panerai debuted not one but five new limited edition watches in honor of the partnership. At the same time Panerai has all but issued a challenge of its own to Zenith. Watch partner of the Land Rover BAR America’s Cup team produced a special edition America’s Cup watch as well. Omega is the partner with Emirates, a highly regarded team. Land Rover BAR is seen as the most serious contender for the Cup, which was first awarded in 1851.

Land Rover, Omega, Fly Emirates, LV, and other various sponsors at the 35th America's Cup.

Land Rover BAR Racing Team skippered by Sir Ben Ainslie (GBR) shown here in action on day 1 of racing this weekend. (Credit: Lloyd Images)

New Watches & Teams at America’s Cup

Panerai has longed sponsored sailing races, and now runs the Panerai Classic Yachts Challenge every year, the largest international regatta series for classic and vintage yachts. The America’s Cup, the world’s most prestigious sailing race, is another order of magnitude. However, the five watches Panerai is introducing include:

  1. The Official Watch of the America’s Cup: the stainless steel Luminor Marina 1950 America’s Cup 3 Days Automatic Acciaio – 44mm;
  2. Three Official Watches of Oracle Team USA: the ceramic Luminor 1950 Oracle Team USA 3 Days Chrono Flyback Automatic Ceramica – 44mm; the titanium Luminor 1950 Oracle Team USA 3 Days Chrono Flyback Automatic Titanio – 44mm; and the stainless steel Luminor 1950 Oracle Team USA 8 Days Acciaio – 44mm.
  3. The Official Watch of SoftBank Team Japan: the stainless steel Luminor Marina 1950 SoftBank Team Japan 3 Days Automatic Acciaio – 44mm.


There is a limited amount of the Panerai Luminor Flyback.

Panerai Flyback from America’s Cup.

Introducing the Limited Edition Luminor Regatta

The 35th America’s Cup watches are versions of Panerai’s beautifully designed Regatta series made for its previous yachting endeavors. Only 300 units of the Official America’s Cup watch will be produced for collectors worldwide. Panerai is billing the stainless steel Luminor 1950 Oracle Team USA 8 Days Acciaio – 44mm as a new version of the Luminor Marina with an eight-day power reserve. The already extant Luminor Marina PAM00510, which retails for $6,600, has the same function. We expect the 300-piece run of the America’s Cup watch to sell out quickly. Some may wait to pull the trigger on the Oracle watches. Until such time, as they (hopefully) emerge as the clear winner; the appeal of a watch designed for the losing team may be somewhat limited. Still there’s no way to go off course with any of these handsome machines.

Keeping up with the sailors of America's Cup.

Panerai’s Luminor Regatta America’s Cup. Note the colors on the watch, even the thread.





Error: Access Token is not valid or has expired. Feed will not update.
This error message is only visible to WordPress admins

There's an issue with the Instagram Access Token that you are using. Please obtain a new Access Token on the plugin's Settings page.
If you continue to have an issue with your Access Token then please see this FAQ for more information.


    Get The Best Deals - Buy A Rolex
    Sell A Rolex

    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
    * Sales tax on Internet transactions is only collected on orders shipped to addresses in California or as otherwise required by law.