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    At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

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100% Certified Authentic

Bob's Watches
100% Certified Authentic

At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

BOB’S WATCHES

ROLEX BLOG

Rolex Submariner 6536 “Joyeria Riviera”

December 14, 2016

BY Paul Altieri

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Rolex Submariner 6536 Joyeria Riviera

Rolex Submariner 6536 Joyeria Riviera

As Cuba opens up in the coming months and years, it will be interesting to see what emerges. Cigars will, of course, be high on everyone’s list. And vintage car buffs will flock to the island to revel in all the vintage Chevys and Fords the Cuban people have ingeniously kept running for half a century.

Dial Rolex 6536 Joyeria Riviera Submariner

Dial Rolex 6536 Joyeria Riviera Submariner

Will the renowned nightclub scene of the pre-Cold War era come back? Will the International Jet Set come back to the resorts? (Famous personalities as diverse as Hemingway and Einstein once vacationed or lived in Cuba.) Will there be shopping the way there was 60 years ago?

Rolex 6536 Submariner Watch

Rolex 6536 Submariner Watch

Yes, what about shopping? Before the revolution and subsequent embargo, Cuba was a terrific place to go shopping for luxury items. And there was no finer place to shop for luxury than Joyeria Riviera, an internationally known jewelry store on Galiano Boulevard in Havana.

The store, often called the Tiffany’s of Havana, opened in 1943. Don Julio Abislaiman and his 2 sons Jose and Juan oversaw two floors of jewelry, watches, and sterling silver items for the home. When the Revolution came in 1960, Joyeria Riviera ceased Cuban operations and moved a few islands to the east, reopening in San Juan, Puerto Rico (where they still reside today).

Rolex Submariner 6536 Cuban Cigar

Rolex Submariner 6536 Cuban Cigar

For me, the watches of Joyeria Riviera were key. Don Julio had worked out an agreement with Rolex to have their watches co-signed with the store’s name on the dial. Virtually Rolex’s entire line was available branded this way (like the images of the Rolex Submariner watch above). If you search online, you can find images of numerous examples of Rolex / Joyeria Riviera Oysters, Oyster Perpetuals, chronographs, and a watch I love, the Submariner ref. 6536. The 6536 is the small crown sibling of the famous 6538 that James Bond wore in Dr. No.

Rolex Submariner Crown Ref 6536

Rolex Submariner Crown Ref 6536

This particular 6536, signed by Joyeria Riviera, is in my personal collection. I probably paid more than I should have, but I love it. I had to have it. As I mentioned earlier, you can find photos of Joyeria Riviera signed Rolexes by searching online. But finding a watch you can buy is another matter. When you find one, you need to act quickly or live with regret.

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As the most trusted name in luxury watches, with the largest inventory on-hand and ready for immediate sale, Bob's Watches is the foremost destination to find the best in authentic, pre-owned luxury accessories. So whether on the hunt for a new pre-owned Ceramic No Date Submariner, or a vintage Paul Newman Daytona, Bob's is your primary source to find the best-of-the-best in pre-owned luxury goods at unbeatable prices.

Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, or any other brand listed. Bob's Watches only sells pre-owned watches and provides its own warranties on the watches it sells. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster, etc are all registered trademarks of the Rolex Corporation. All brands including Brequet, Cartier, Audemars Piguet, Patek Philippe, Ulysse Nardin, Breitling and Omega, etc are trademarks of their respective owners.