Paul Altieri | Updated January 5, 2023
Rolex isn't just the top watch company in the world, they're one of the planet's most iconic luxury watch brands. Because of this fame, many people equate Rolex costs far too closely with "unaffordable." However, this isn't necessarily the case - we're here to answer the question "How much is a Rolex?"
Because while the retail prices for Rolex watches have risen around 18% in the past two years, the preowned market has become much more inviting to collectors and enthusiasts who don't want to pay retail prices or sit on the waiting list of their local dealer.
Rolex is an incredibly popular watchmaker that offers a wide range of models in 2023. If you’re wondering how much these models cost, we've got the latest prices listed for you. Here's a quick overview of each model, along with its price in 2023.
As one of the biggest watch brands in the world, Rolex has a diverse range of luxury timepieces for you to choose from. When it comes to the question of how much is a Rolex, the make and model you choose can drastically affect the price.
Some watches are designed to be shown off; others, like tool watches, serve another purpose. Browse tool watches that aren't just stylish, they have a job to do.
Launched back in 1953, the Rolex Submariner was the first divers' watch to reach a depth of 330 feet. This was a technical breakthrough for the luxury watchmaker and broke the boundaries of what was possible with a wristwatch. The modern Submariner built on that success and is waterproof to a depth of around 1,000 feet today.
The Rolex Submariner was featured in a few James Bond films, growing the popularity of the watch significantly. The watch does come in 40mm and 41mm case sizes, with both featuring the same dive functions. The Rolex Submariner comes with a starting retail price of $9,100 today, making it one of the more affordable options.
The Rolex Submariner has been around for a while. This means that there are a few pre-owned versions of the watch that you can get your hands on at a discounted price.
Launched more than sixty years ago, the Rolex GMT-Master is an incredibly sought-after Rolex. This iconic model has a massive waiting list, with thousands of high-profile clients around the world patiently waiting for their timepieces. The GMT-Master is an iconic Rolex and is a great piece to add to your collection.
The Rolex GMT Master quickly became iconic due to the fact that you could keep track of two time zones at the same time. This model comes in stainless steel, white gold, and Everose gold options. The GMT Master starts at the retail price of $10,750 today.
The Rolex GMT Master was undeniably an iconic wristwatch. However, the GMT Master II built on that success and added even more functionality. This is because the GMT Master II didn’t just tell two time zones but actually added a third.
The original design was crafted in collaboration with Pan Am Airlines. This was because the initial watch was built to help pilots keep track of multiple time zones at the same time.
Launched in the 1980s, the collection has been around for a while. This means that you can get your hands on a new model for $10,750, while the pre-owned ones can be much more affordable. You can get a pre-owned GMT Master II for around $7,000 to $8,000 today.
The Rolex Oyster Perpetual is a modern, sleek wristwatch that has stood the test of time. As mentioned earlier, the Oyster Perpetual was the first waterproof watch from Rolex. This unique model broke boundaries for the company and is partially responsible for the success of the brand.
The Oyster Perpetual has been updated and upgraded over the years. The modern version comes with a 41mm or 36mm case fitted with a domed bezel. The Oyster Perpetual is also the most affordable Rolex that you can get, as it comes with a starting price of just $5,300.
Since the Oyster has been around for a while, there are a number of vintage models that you can invest in. The rare vintage models can be incredibly expensive, while the pre-owned models can range from $3,000 to $4,000 today.
The Rolex Daytona was launched back in the 60s and was incredibly popular among the rich and famous. However, actor and racing enthusiast Paul Newman made the watch iconic as his personal watch sold at auction for $17,8 million. This made it the most expensive Rolex ever sold.
The iconic sports watch comes in a 40mm case and is built with only the finest materials on the market. This makes the watch one of the most impressive options to consider for your collection. The Daytona comes with a price tag of $14,550, but it will take you a while to buy.
This is because there's a 5-year waiting list for the Rolex Daytona right now.
The Rolex Sea-Dweller is a premium timepiece that's been designed for deep-sea exploration. Handcrafted by Rolex, this incredibly durable and waterproof design can support diving to a depth of 4,000 feet or 1,220 meters. This makes it one of the most impressive luxury watches money can buy.
The Sea-Dweller was developed alongside diving professionals from around the world. This helped create something truly special for divers, captains, and everyone that loves the water. The Sea-Dweller starts at $12,950 for a brand-new model.
However, there are a few pre-owned models that you can pick up for a hefty discount. The Sea-Dweller can range from around $9,000 to $10,000 for a used model, making it perfect for adding to your luxury watch collection.
Rolex has always been dedicated to pushing the boundaries. The Rolex Explorer was designed to reach new heights, exploring the places that very few people ever get to see. This impressive luxury timepiece is made with premium materials crafted in a sleek, modern design.
The Rolex Explorer can show you two different time zones at the same time but is designed to remain visible in even the harshest of weather conditions. This is what makes the Explorer perfect for traveling to some of the world’s most remote locations.
The Rolex Explorer dates back to the 50s as Rolex dedicated serious resources to creating a unique watch that can withstand the elements. However, the modern Explorer builds on this and comes with a suggested retail price of $7,200.
The Rolex Milgauss was launched back in 1956 and has been significantly upgraded since then. The anti-magnetic watch was invented specifically for scientists and was discontinued in 1988. However, the iconic luxury watch was revived again in 2007.
The Rolex Milgauss is a sleek watch that comes with either a black or blue dial. This dial was made iconic because of the green sapphire crystals. The Rolex Milgauss comes with a suggested retail price of $9,150 today.
If you want to get your hands on a Rolex Milgauss, you may have to wait a few months for a brand-new one. However, there are a few used models that you can buy at a significant discount. Pre-owned models can range from around $6,000 to $7,000.
If you’re dressing to impress, nothing says polished and dobonair like a Rolex. These dress watches have adorned the wrists of politicians and celebrities alike. Join a league of distinguished ladies and gentlemen with a Rolex dress watch.
The Rolex Datejust is an iconic luxury timepiece that comes with an automatically changing date function. This watch was an instant hit and has become the most popular Rolex watch of all time. The model comes in a few different variants, including bands made from solid gold, steel, and two-toned gold.
The Rolex Datejust is one of the most popular Rolex models today. This is partially due to the retail price, as it's one of the most affordable Rolex watches you can get. The retail price of the Datejust starts at just $6,850 for a brand-new model.
The popularity of the Datejust means that you can also get a high-quality pre-owned model for around $3,000 to $4,000.
The Rolex Sky-Dweller is part of the Oyster Perpetual family but comes in an innovative, classic design. This impressive design allows you to view two different time zones at the same time. However, this watch also has an automatic annual calendar.
The Sky-Dweller indicates the current date just like the Day-Date but also lets you know what month we’re in by highlighting the number in red. This is a subtle but helpful feature that pilots and frequent travelers love. The Sky-Dweller starts at $15,200, but you can get a pre-owned model for around $10,000 to $12,000.
The Rolex Day Date is one of the most iconic timepieces in the world. This iconic Rolex was made famous by presidents around the world, including a number of United States Presidents as well. This luxury wristwatch elegantly displays the day on top of the watch along with the date on the right-hand side.
The watch comes in a variety of different versions for you to choose from. This includes models made from gold, white gold, or steel. These durable, elegant materials are also paired with a range of faces, with a few models including factory-set diamonds.
These models are incredibly rare and come with a much larger price tag. However, the standard Day-Date Presidential from Rolex comes with a starting price of $33,950. This makes it one of the most expensive Rolex models that you can get today.
While the standard model may come with a massive waiting list, there are a few vintage models available on the market today. Some of these vintage models can be even more expensive, making them a great investment.
If you're looking for a durable, waterproof watch that you can take sailing, the Yacht-Master is the perfect option. This iconic wristwatch comes in a variety of different versions, with metal band options as well. Designed for sailing, some models come with flyback regatta timers that also have mechanical memory.
The Rolex Yacht-Master is a rare watch that you’re going to have to wait for. This is because new models start at $11,600 and come with a waiting list that's a few months long. However, there are a few pre-owned models available on the market today.
These vintage models can range from around $8,000 to $9,000. This makes it the more affordable option for those looking to build on their luxury watch collection.
Rolex is an incredibly popular watchmaker that offers a wide range of models in 2023. If you're wondering how much these models cost, we've got the latest prices listed for you. Here’s a quick overview of each model, along with its price in 2023.
As one of the biggest watch brands in the world, Rolex has a diverse range of luxury timepieces for you to choose from. When it comes to the question of how much is a Rolex, the make and model you choose can drastically affect the price.
Due to overwhelming demand, the prices of Rolex watches on the retail market continues to skyrocket. Much of this is Rolex's own doing, of course, with their brilliantly effective marketing prowess increasing demand for a number of popular Rolex models. Rolex has always associated itself with expressions of success and achievement, neither of which come cheap.
The lowest price model, the Oyster Perpetual, starts at about $5,000 and is one of the cheapest Rolex references available. While there's definitely an argument for that still being a lot of money for a watch, this idea of an 'entry-level' model is different from that of, say, an entry-level car, or an entry-level Patek Philippe.
It is also important to note that where most cars generally fall into one of two categories - the base model, and then all the ones you would actually want to own - the lowest price Rolex is still a Rolex. But, the prices only go up from there. One of the brand's most popular watches, the Submariner, starts at $8,950 - and that's just for the stainless steel model. Rolex watches with more complicated calibers, like the Sky-Dweller, will cost you $15,200 for the steel + White Gold model.
Then there are icons like the Daytona which command some of the highest price tags. While this watch starts out at $14,550 for the stainless steel model, the two tone model will cost you some $17,400. And the prices only go up as you add diamonds and gems.
The market for pre-owned Rolex models is thriving. Like any high-price item, a certain level of depreciation will hit a brand new Rolex as soon as it leaves the store. But with the company's pedigree being what it is, there's a definite 'glass floor' beyond which that price will not sink.
In fact, if you choose the right model and hang on to it long enough, in some instances, the cost of owning a Rolex is negative. Many references appreciate in value, particularly the more 'niche' offerings that are produced in lower numbers.
Below are some of the most popular models you may want to consider buying.
Of course, some models hold their value better than others. Often seen as the true emblem of the brand, the Submariner remains in great demand due to its unrivaled build quality and classic design. It's the same story with the likes of the Daytona and GMT-Master II.
However, it's important to point out that the Rolex price range is quite varied and the elements that go into determining the price can be extensive. The fair market value of a pre-owned watch is about much more than age.
In fact, vintage watches often fetch much higher price tags than a second-hand watch from the modern generation. So below, we're giving you insight into the methods we use to determine the price of a pre-owned Rolex.
The overall condition of a watch is incredibly important when it comes to determining value. Generally, the better the condition, the more favorable this is towards the price. But, it's important to note that rare vintage defects - like tropical dials, ghost bezels, and patina - can actually increase the value of the watch.
When it comes down to it, some Rolex watches are more collectable and popular than others. Understanding the difference is key, which is why if you don't know where to look, an expert should help you. For example, a Submariner ref. 5512 and a ref. 5513 may look nearly the same to you.
But, there is quite a big difference in price between these two models, even though they're from the same era. So, knowing the reference number is important to price it properly.
When it comes to answering the question, 'How much is a Rolex watch worth?' the difference between a circa-correct Rolex and an authentic Rolex is incredibly important. If you have the former, that means your watch boasts components that are all correct for the time it was produced.
If you have the later, that means that all the components are made by Rolex. However, a Rolex can be 100% authentic without being circa-correct - which is what usually happens when parts are replaced over the years. Typically, a circa-correct Rolex is worth more.
Having the original box and papers that accompanied the retail purchase of your Rolex can help boost value. It is not always a major factor in the price, however, it can help verify authenticity. It can also push the price of a vintage Rolex - which may already be rare - even higher.
As we mentioned, the model and reference number significantly affect the value of a Rolex. But, there are exceptions to the rule - provenance and rarity.
Say, for example, that you have an otherwise standard market Rolex Datejust. If it was owned by a celebrity, that provenance can dramatically boost the resale value.
Another example could be that you have a regular, not rare reference, but it boasts a rare dial, defect or unusual feature that makes it rare. These details can set it apart and raise the price.
Rolex has always been at the top of the top in terms of quality, but not every creation that leaves its doors will have to cost you an arm and a leg. While more in-demand pieces like the Daytona and most recent Pepsi bezel GMT-Master II are still commanding a steep premium, there are others that can be had for a relative bargain for both mens and women timepieces.
This is something you may want to consider when looking at the different Rolex price points. With that in mind, we're looking at four price categories in the Rolex spectrum, and what watches can be had for under $5k, $5-$10k, $10-$20k, and over $20k.
At Bob's, we firmly believe there is a Rolex for every luxury collector's budget, and the best place to look is our huge catalog of watches. Here, we'll also show you some of the Rolex watches that you can expect to find within each price range.
Even under five grand, you can find an interesting selection of pre-owned and vintage Rolex watches. They’ll mostly be cased in steel, and more often than not, these watches will be a bit more on the compact side (often 34-36mm case diameters).
Once you get north of $6k, a good number of Rolex classics are in the running. Your options significantly expand to include those with larger case sizes (39+mm), and occasionally you’ll see two-tone models in the running, in addition to those with stainless steel cases.
Once you get north of $10k even more options open up, including a few pieces that are in especially high demand on the retail market these days. In this price range, you also start getting some really unique and fun options.
Once you get north of $20k, things start to get interesting. Here, you start to not only see the best of the brand's modern offerings but incredible and rare classic vintage collectibles, too.
Rolex is one of the most popular brands in the world. This has resulted in millions of people around the world going above and beyond to get their hands on one. Here are some of the most frequently asked questions about buying a Rolex.
Rolex is a luxury brand that offers timepieces at various price points. The entry-level models start at around $6,000, while some limited-edition models can cost over $70,000. However, the average cost of a brand-new Rolex is around $7,000 to $12,000.
When it comes to buying a Rolex, there are a few vintage models you can get as well. While the rare models can be more expensive, a decent vintage can range from around $4,000 to $8,000 today. This makes it a more affordable option.
If you're looking for an affordable Rolex, there are a few models to consider. The most affordable Rolex watches are the Rolex Oyster Perpetual and the Rolex Milgauss. Both of these models are entry-level models and come with a price tag of around $6,000 to $6,500.
These models have been around for a while, with the Oyster Perpetual dating back decades. This means that you can also consider a vintage model. A good-quality vintage model can cost anywhere from $3,000 to $4,000 today.
When it comes to luxury brands, many people question how much it's actually worth. This is because many famous brands charge a massive fee simply because of the brand. However, Rolex benefits from having a strong brand and a durable, high-quality design that’s worth every penny.
Rolex watches are made from only the best materials available on the market. Only high-quality gold, platinum, and diamonds are used throughout the range. This makes them some of the most valuable timepieces money can buy.
Rolex is an expensive brand, but it’s worth every penny. This is because buying a Rolex is more of an investment than an expense.
Rolex watches are made using only the finest materials available. However, the production process is what adds incredible amounts of value to every watch. This is because every watch is hand built in the Rolex factory in Switzerland.
Unlike other watch brands that produce tens of millions of units every year, Rolex focuses on creating high-quality watches. This means that they don’t produce nearly as many timepieces as their competitors.
While this means that they don’t make as much money, it also means that they can ensure every watch is made to the same high standard.
Rolex is a rare brand that can be difficult to buy at times. This is because of the incredible demand there is for specific Rolex models. However, the overall demand for the brand is so high that almost every model comes with a waiting list.
Vintage Rolex models are often easier to get your hands on. There are tons of different models to choose from, and they are also more affordable to buy. This makes them the perfect option for people starting a luxury watch collection.
Luxury watches are incredibly expensive, but are they worth the investment? Rolex watches have steadily gone up in value over the last few decades. This is due to the increased popularity and demand for these luxury timepieces.
While it's true that your watch can lose money over time if you don’t take care of it, most Rolex models appreciate in value. This is because of inflation, along with the fact that Rolex limits its production numbers every year. This means that the Rolex brand continues to be incredibly rare.
Many people view luxury watches as the best alternative investment you can make. These investments can act as a natural hedge against the rest of your portfolio. In this way, you can protect your assets against economic factors such as inflation.
The other thing to note is that Rolex is made from premium materials such as gold and platinum. This means that each watch comes with intrinsic value that’s independent of the brand itself. Some models also come with precious stones such as emeralds and diamonds, further increasing their inherent value.
Rolex is not just famous for its name; it’s also incredibly popular because of its quality. Every Rolex is made by hand and is comprised of high-quality materials. This makes Rolex one of the most durable, aesthetically pleasing watchbands on the market today.
The impressive durability and design of Rolex date back to the original Oyster. This model was the first-ever watch to come with a waterproof and dustproof case. In simple terms, the watch’s most significant selling point was its durability.
This durability is deeply integrated with the entire range of luxury timepieces from Rolex. In this way, buying a Rolex is an excellent investment as it is designed to last. If you’re looking for an investment that you can hand down to future generations, buying a Rolex is a great option.
While you may have heard about the massive waiting lists for a new Rolex, there are different waiting times for various models. This is because every Rolex model is built by hand, with Rolex only having the capacity to produce around 1 million watches every year.
If you want to get your hands on a Rolex Air-King, you’re going to have to join a waiting list that can last from 6 to 12 months. The Datejust will make you wait for 3 to 12 months, but there are a few unique models that will require you to wait years. This includes the Daytona and the GMT-Master II, which both come with a 5-year waiting list.
Rolex is an incredibly popular brand that is always in high demand. This demand has resulted in massive waiting lists for certain Rolex models. However, this also means that getting a discount on a new Rolex is incredibly rare.
New Rolex watches may be difficult to get your hands on, but there are vintage models that can end up being more affordable. These models are more likely to come with discounts, making them even more affordable to get your hands on.
The most expensive Rolex ever sold is Paul Newman’s Rolex Daytona. This iconic Daytona comes with a unique dial that was made famous by the actor. Newman wore the watch virtually every day from 1969 to 1984, including when he raced at the 24 Hours of Le Mans.
When this unique, vintage timepiece was sold at auction, it managed to fetch a massive price tag. The sale was finalized at $17,7 million, making it the most expensive Rolex ever sold.
Here, we're answering the questions our customers ask us the most when it comes to determining the price of a Rolex.
Yes, while most watches might be similar to buying a new car, which depreciates the minute you drive off the lot, a Rolex watch can hold value and even appreciate over time.
There are a few quick ways to determine how much your Rolex is worth. Firstly, we always suggest searching our extensive database of watches to see what other similar watches are going for. We believe in having a totally transparent process, which is why we post both the 'buy' and 'sell' price of our Rolex watches.
However, unless you have the serial number and model number, you can't properly determine the value of your Rolex. If this is the case, our team of experts can still help you assess the value of your Rolex.
Simply give us the information you have - you can even attach a photo - from the 'Sell Your Watch' page on our website, and we'll get back to you with a quote. However, if you already know the serial number and model number of your Rolex, you can use the pricing tool on our sell Rolex page and request a quote quickly and easily.
If you don't have your Rolex certificate, check out this video below which will show you how to find the serial number and model number on a Rolex. Rolex serial numbers are found under the bracelet, engraved on the 6 o'clock side of the watch.
You'll then be able to find your Rolex production year, model number and submit the information for a quote to purchase your pre-owned Rolex. We even have a handy Rolex serial number guide (with dates) to help you out even further. At Bob's, we want to ensure that selling your pre-owned Rolex is a simple, pain-free process.
While a Rolex in general will likely hold its value or appreciate, the Rolex Submariner and Rolex GMT-Master collections are probably your safest investments. Both are durable, and robust with a sporty design.
The materials used to make a Rolex are very expensive. Additionally, the mechanical ingenuity and craftsmanship in every Rolex warrants a higher price tag. All of this combined with an overwhelming market demand makes Rolex watches more expensive than many of the other brand names.
Rolex timepieces have a remarkable way of retaining their value throughout the years, and in some instances, even appreciating if given enough time and the right circumstances. Whether you are interested in selling a vintage Rolex Submariner, a contemporary Datejust, or a Day-Date President with a diamond dial, the first step you will take in the process of selling your Rolex is determining its fair market value.
We have a free request form you can fill out quickly and easily to get an estimate on your Rolex today.