Rolex prices span a remarkably wide range, from the entry-level Oyster Perpetual at $6,200 to seven-figure collectibles at auction. Whether you're buying your first Rolex or adding to an established collection, understanding current pricing for every model is essential. This guide, updated with live data from Bob's Watches inventory as of April 2026, covers retail prices, pre-owned market values, and the five key factors that determine what a specific Rolex is actually worth.

Rolex watches range from $6,200 to $250,000+, depending on the model, materials, and whether you are buying new or pre-owned. The most affordable Rolex is the Oyster Perpetual (from $6,200 retail). The most popular models, the Submariner and Datejust, start around $10,050 and $7,700 respectively.

Quick Price Reference:

• Entry Retail (Oyster Perpetual): from $6,200
• Popular Steel Sports Models: $10,000 - $20,000
• Precious Metal Models: $22,000 - $85,000
• Rare / Collectible: $70,000 - $250,000+

How Much Is A Rolex Watch?

Rolex watches come with a wide price range, starting at $5,500 and soaring up to $75,000 MSRP, offering options for various budgets. Several factors influence their pricing, including the materials used, the introduction of new movements, the popularity of specific collections, and the complexity of the watch's features.

While the retail prices for Rolex watches have risen around 18% in the past two years, the preowned market has become much more inviting to collectors and enthusiasts who don't want to pay retail prices or sit on the waiting list of their local dealer.

Rolex Pricing for All Models in 2026

Rolex is an incredibly popular watchmaker that offers a wide range of models in 2026. If you’re wondering how much these models cost, we've got the latest prices listed for you. Here's a quick overview of each model, along with its price in 2026.

As one of the biggest watch brands in the world, Rolex has a diverse range of luxury timepieces for you to choose from. When it comes to the question of how much is a Rolex, the make and model you choose can drastically affect the price.

My Expert Opinion on Rolex Prices

After Rolex's 7–10% MSRP increase in early 2026, I've heard from a lot of buyers wondering whether to wait it out. My honest take: waiting rarely pays off with Rolex. In the 20+ years I've been in this business, I've never seen retail prices come back down, every correction I've watched people hold out for never came. What I have seen is buyers who waited two years for prices to "normalize" end up paying significantly more than if they'd just bought when they first wanted to.

That said, 2026 does present a genuine opportunity on the pre-owned side. The secondary market absorbed the retail increases slower than usual this cycle, which means there's a narrower-than-normal gap between what you'd pay at retail and what a comparable pre-owned piece costs. For steel sports models especially, the Submariner and Explorer in particular, the pre-owned premium has compressed to its lowest point in about three years. If you've been on the fence, that window won't stay open long.

My advice: buy the model you actually want, buy it in the best condition you can afford, and stop trying to time the market. A Rolex isn't a stock. It's something you wear every day, and the real cost of waiting is all the days you didn't have it on your wrist.

Rolex Prices 2026 Retail & Pre-Owned Market Rates

Rolex implemented a broad MSRP increase of 7–10% across most collections in early 2026, one of the brand’s largest single-year adjustments in recent memory. The increases hit precious metal models hardest, while entry-level steel references saw more modest adjustments.

Key models with retail and pre-owned 2026 prices:

How Much Is A Rolex Tool Watch?

Some watches are designed to be shown off; others, like tool watches, serve another purpose. Browse tool watches that aren't just stylish, they have a job to do.  Continue reading as we break down how much does a Rolex cost by model (for Tool watches) below.

Find Your Next Submariner

Launched back in 1953, the Rolex Submariner watch was the first divers' watch to reach a depth of 330 feet. This was a technical breakthrough for the luxury watchmaker and broke the boundaries of what was possible with a wristwatch. The modern Submariner built on that success and is waterproof to a depth of around 1,000 feet today.

The Rolex Submariner comes with a starting retail price of $10,050 today. On the pre-owned market, expect to pay $11,500–$13,500 for a clean, modern reference (124060), a premium over retail driven by persistent waitlists at authorized dealers. Pre-owned versions offer a more immediate path to ownership.

The Rolex Submariner has been around for a while. This means that there are a few pre-owned versions of the watch that you can get your hands on at a discounted price.

Shop the Rolex Submariner collection at Bob’s Watches, certified authentic, ships same day.

Travel the World with a Vintage Rolex GMT Master

Launched more than sixty years ago, the Rolex GMT-Master is an incredibly sought-after Rolex. This iconic model has a massive waiting list, with thousands of high-profile clients around the world patiently waiting for their timepieces. The Rolex GMT-Master is an iconic Rolex and is a great piece to add to your collection.

The Rolex GMT Master quickly became iconic due to the fact that you could keep track of two time zones at the same time. This model comes in stainless steel, white gold, and Everose gold options. The GMT Master is currently discontinued, but you can still purchase the Rolex GMT-Master II model.  There are many variations of the original GMT-Master that you can purchase pre-owned.

Don't Miss a Second in any Timezone with the GMT Master II

The Rolex GMT-Master II tracks three time zones simultaneously and comes in stainless steel, white gold, and Everose gold options. New models start at $12,000. The recently discontinued "Rolex Pepsi" (blue/red bezel, ref. 126710BLRO) commands the strongest premium, averaging $29,995 pre-owned as of April 2026.

Explore all GMT-Master II references in stock at Bob's Watches, including the rare modern and vintage references.

Preferred Watch of Swimmers: The Rolex Oyster Perpetual

The Rolex Oyster Perpetual is a modern, sleek wristwatch that has stood the test of time. As mentioned earlier, the Oyster Perpetual was the first waterproof watch from Rolex. This unique model broke boundaries for the company and is partially responsible for the success of the brand.

The Oyster Perpetual has been updated and upgraded over the years. The modern is offer in 28mm, 31mm, 34mm, 36mm, and 41mm case fitted with a smooth bezel. The Oyster Perpetual is also the most affordable Rolex that you can get, as it comes with a starting retail price of just $6,200.  Popular dial variations such as the "Celebration" and Tiffany-blue dials frequently trade above $10,000 pre-owned, well above retail, due to collector demand.

Since the Oyster has been around for a while, there are a number of vintage models that you can invest in. The rare vintage models can be incredibly expensive, while the pre-owned models can range in price based on the materials used and market demand.

Race to the Finish Line with a Rolex Daytona

The Rolex Daytona was launched back in the 60s and was incredibly popular among the rich and famous. However, actor and racing enthusiast Paul Newman made the watch iconic as his personal watch sold at auction for $17,8 million. This made it the most expensive Rolex ever sold.  On the secondary market, steel Daytonas regularly trade between $25,000 and $35,000. A 5-year waitlist at authorized dealers makes the pre-owned market the most practical route for most buyers.

The iconic sports watch comes in a 40mm case and is built with only the finest materials on the market. This makes the watch one of the most impressive options to consider for your collection. The Daytona comes with a starting retail price tag of $16,900, but it will take you a while to buy.

This is because there's a 5-year waiting list for the Rolex Daytona right now.

Dive Deep with the Rolex Sea Dweller

The Rolex Sea-Dweller is a premium timepiece that's been designed for deep-sea exploration. Handcrafted by Rolex, this incredibly durable and waterproof design can support diving to a depth of 4,000 feet or 1,220 meters. This makes it one of the most impressive luxury watches money can buy.

The Sea-Dweller was developed alongside diving professionals from around the world. This helped create something truly special for divers, captains, and everyone that loves the water. The Sea-Dweller starts at $14,550 for a brand-new model.  Pre-owned Rolex Sea-Dwellers in excellent condition typically sell for $12,000 to $18,000, making them one of the stronger value plays in the tool watch category.

However, there are a few pre-owned models that you can pick up for a hefty discount. The Sea-Dweller can range in price depending on the model and materials used, but unlike a new model you can likely find one available immediately for purchase.

The Rolex Explorer: Climb to New Heights

Rolex has always been dedicated to pushing the boundaries. The Rolex Explorer was designed to reach new heights, exploring the places that very few people ever get to see. This impressive luxury timepiece is made with premium materials crafted in a sleek, modern design.

The Rolex Explorer can show you two different time zones at the same time but is designed to remain visible in even the harshest of weather conditions. This is what makes the Explorer perfect for traveling to some of the world’s most remote locations.

The Rolex Explorer dates back to the 50s as Rolex dedicated serious resources to creating a unique watch that can withstand the elements. However, the modern Explorer builds on this and comes with a suggested retail price of $7,900.  The Explorer II (ref. 226570) in white "Polar" dial is particularly sought-after, trading pre-owned between $11,000 and $14,000.

Defy the Laws of Science in a Rolex Milgauss

The Rolex Milgauss was launched back in 1956 and has been significantly upgraded since then. The anti-magnetic watch was invented specifically for scientists and was discontinued in 1988. However, the iconic luxury watch was revived again in 2007.  The Rolex Milgauss is no longer in active production. Pre-owned examples, especially the green sapphire crystal (ref. 116400GV), trade between $10,000 and $14,295, representing solid value for a discontinued Rolex.

The Rolex Milgauss is a sleek watch that comes with either a black or blue dial. This dial was made iconic because of the green sapphire crystals. The Rolex Milgauss is not currently in production, but many examples are for sale on the pre-owned market.

How Much is a Rolex Dress Watch?

If you're dressing to impress, nothing says polished and dobonair like a Rolex. These dress watches have adorned the wrists of politicians and celebrities alike. Join a league of distinguished ladies and gentlemen with a Rolex dress watch.

A Datejust Goes With Everything

The Rolex Datejust watch is an iconic luxury timepiece that comes with an automatically changing date function. Available across an enormous range of case sizes, dial materials, and bracelet options, the Rolex Datejust is the most versatile Rolex in the lineup. This watch was an instant hit and has become the most popular Rolex watch of all time. The model comes in a few different variants, including bands made from solid gold, steel, and two-toned gold.

The Rolex Datejust is one of the most popular Rolex models today. This is partially due to the retail price, as it's one of the most affordable Rolex watches you can get. The retail price of the Datejust starts at just $7,700 for a brand-new model.

Be the Best Dressed with a Sky-Dweller

The Rolex Sky-Dweller is part of the Oyster Perpetual family but comes in an innovative, classic design. This impressive design allows you to view two different time zones at the same time. However, this watch also has an automatic annual calendar.

The Sky-Dweller indicates the current date just like the Day-Date but also lets you know what month we’re in by highlighting the number in red. This is a subtle but helpful feature that pilots and frequent travelers love. The Sky-Dweller starts at a retail price of $17,750.  With one of Rolex’s most complex in-house movements and a crossover appeal between dress and sport, the Rolex Sky-Dweller is considered one of the best-value complicated Rolexes on the market.

The Rolex Day-Date: A Very Presidential Choice

The Rolex Day Date is one of the most iconic timepieces in the world. This iconic Rolex was made famous by presidents around the world, including a number of United States Presidents as well. This luxury wristwatch elegantly displays the day on top of the watch along with the date on the right-hand side.

The watch comes in a variety of different versions for you to choose from. This includes models made from gold, white gold, or steel. These durable, elegant materials are also paired with a range of faces, with a few models including factory-set diamonds.

These models are incredibly rare and come with a much larger price tag. However, the standard Day-Date Presidential from Rolex comes with a starting retail price of $43,700. Only available in precious metals (gold, white gold, Everose), the Rolex Day-Date is brand’s most prestigious daily-wear watch. Vintage references in yellow gold remain among the most collected pre-owned Rolexes on the market.

While the standard model may come with a massive waiting list, there are a few vintage models available on the market today. Some of these vintage models can be even more expensive, making them a great investment.

A Sporty Dress Watch: The Rolex Yacht-Master

If you're looking for a durable, waterproof watch that you can take sailing, the Yacht-Master is the perfect option. This iconic wristwatch comes in a variety of different versions, with metal band options as well. Designed for sailing, some models come with flyback regatta timers that also have mechanical memory.

The Rolex Yacht-Master is a rare watch that you're going to have to wait for. This is because new models start at $12,500 and come with a waiting list that's a few months long. However, there are a few pre-owned models available on the market today. The Rolex Yacht-Master II, with its mechanical memory regatta countdown, is one of Rolex’s most technically impressive offerings and frequently undervalued relative to the Daytona and GMT on the pre-owned market.

Rolex Pricing for All Models in 2026

Rolex is an incredibly popular watchmaker that offers a wide range of models in 2026. If you're wondering how much these models cost, we've got the latest prices listed for you. Here’s a quick overview of each model from our retail price list, along with its price in 2026.

As one of the biggest watch brands in the world, Rolex has a diverse range of luxury timepieces for you to choose from. When it comes to the question of how much is a Rolex, the make and model you choose can drastically affect the price.

How Much is a Retail Rolex?

Due to overwhelming demand, the prices of Rolex watches for sale on the retail market continues to skyrocket. Much of this is Rolex's own doing, of course, with their brilliantly effective marketing prowess increasing demand for a number of popular Rolex models. Rolex has always associated itself with expressions of success and achievement, neither of which come cheap.

The lowest price model, the Oyster Perpetual, starts at about $6,200 MSRP and is one of the cheapest Rolex references available. While there's definitely an argument for that still being a lot of money for a watch, this idea of an 'entry-level' model is different from that of, say, an entry-level car, or an entry-level Patek Philippe.

It is also important to note that where most cars generally fall into one of two categories - the base model, and then all the ones you would actually want to own - the lowest price Rolex is still a Rolex. But, the prices only go up from there. One of the brand's most popular watches, the Submariner, starts at $10,050 - and that's just for the stainless steel model. Rolex watches with more complicated calibers, like the Sky-Dweller, will cost you $17,750.

Then there are icons like the Daytona which command some of the highest price tags. While this watch starts out at $16,900 for the stainless steel model, the two tone model will cost you some $24,000. And the prices only go up as you add diamonds and gems.

How Much is a Pre-Owned Rolex?

The market for pre-owned Rolex models is thriving. Like any high-price item, a certain level of depreciation will hit a brand new Rolex as soon as it leaves the store. But with the company's pedigree being what it is, there's a definite 'glass floor' beyond which that price will not sink.

In fact, if you choose the right model and hang on to it long enough, in some instances, the cost of owning a Rolex is negative. Many references appreciate in value, particularly the more 'niche' offerings that are produced in lower numbers.

Below are some of the most popular models you may want to consider buying.

• Rolex Sky-Dweller
• Rolex Milguass (which can function in magnetic fields)
• Rolex GMT Master II
• Rolex Daytona
• Vintage Rolex Paul Newman Daytona
• Rolex Sea-Dweller
• Rolex Submariner
• Rolex Explorer
• Rolex Air-King
• Rolex Datejust
• Rolex Day Date Presidential
• Rolex Oyster Perpetual
• Rolex Yacht Master

Of course, some models hold their value better than others. Often seen as the true emblem of the brand, the Submariner remains in great demand due to its unrivaled build quality and classic design. It's the same story with the likes of the Daytona and GMT-Master II.

Shop Vintage Rolex Watches

How Do You Determine the Price of a Pre-Owned Rolex?

The fair market value of a pre-owned watch is about much more than age. Below are the five key factors Bob’s Watches experts use when pricing every watch in our inventory.

1. Condition: The overall condition of a watch is incredibly important when it comes to determining value. Generally, the better the condition, the more favorable this is towards the price. But rare vintage defects, like tropical dials, ghost bezels, and patina, can actually increase the value.
2. Model and Reference Number: Some Rolex watches are more collectible and popular than others. A Submariner ref. 5512 and a ref. 5513 may look nearly the same, but carry a significant price difference. Knowing the reference number is essential to pricing it properly.
3. Original Features and Authenticity: A "circa-correct" Rolex features components that are all correct for the time it was produced. An "authentic" Rolex means all components are made by Rolex, but may include later replacements. Typically, a circa-correct Rolex is worth more.
4. Box and Papers: Having the original box and papers can help boost value and verify authenticity. It can push the price of a vintage Rolex, which may already be rare, even higher.
5. Provenance and Rarity: A standard Rolex Datejust owned by a celebrity can see dramatically boosted resale value. Similarly, a common reference with a rare dial, defect, or unusual feature can stand apart and command a higher price.

What Kind of Pre-Owned Rolex Can I Get In My Price Range?

Rolex has always been at the top of the top in terms of quality, but not every creation that leaves its doors will have to cost you an arm and a leg. While more in-demand pieces like the Daytona and most recent Pepsi bezel GMT-Master II are still commanding a steep premium, there are others that can be had for a relative bargain for both mens and women timepieces.

This is something you may want to consider when looking at the different Rolex price points. With that in mind, we're looking at four price categories in the brands spectrum, and what watches can be had when examining Rolex watches under $5k, $5-$10k, $10-$20k, and over $20k.

Rolex Watches Under $6,000

Even under five grand, you can find an interesting selection of pre-owned and vintage Rolex watches. In this range you'll find steel models in smaller case sizes (34–36mm), often from the 1990s–2000s era.

• The 16030 Rolex Datejust is a beautiful example of the versatile, classic watch you can grab in this price point. Today the 16030 is known for its unpretentious design that features a steel-on-steel finish, a unique engine-turned bezel and matching silver dial outfitted with Tritium lume.
• This Rolex Oyster Perpetual Air-King is a steal, especially for such a modern watch. This 2017 ref. 114200 Rolex pairs classic styling with modern amenities, giving the wearer the best of both worlds. Plus, it really has this hybrid look that combines the modern Oyster Perpetual and an Explorer in the best possible way.

$6k - $10k

Once you get north of $6k, a good number of Rolex classics are in the running.  Options expand significantly here, including larger case sizes (39mm+) and some two-tone models. The Explorer II ref. 16570 and the standard Submariner 16610 are standout values in this range.

• The Rolex Explorer II is an icon - especially with that polar white dial. It's great value that you can find a pre-owned Explorer II ref. 16570 within this range, this particular model from 1999 sitting right at the cusp of vintage. 
• The Submariner is one of Rolex's most popular watches ever. In this range, you can get your hands on a beautiful standard Submariner 16610, featuring a stainless steel case and bracelet as well as a black bezel and matching face. This is a totally classic Submariner that will age gracefully. Plus, this particular watch is from 1989 or later, meaning it's still relatively modern. 

$10k – $20k

Once you get north of $10k even more options open up, including a few pieces that are in especially high demand on the retail market these days.  Some of the most desirable references open up here. The “Batman” GMT-Master II (ref. 126710), the ceramic Submariner 116610LN, and two-tone Submariners from the 1990s are all achievable in this bracket.

• The blue and black bezel 'Batman' GMT-Master II ref. 126710 is one of the hottest watches to own right now. People also go crazy over the pairing of the stainless steel case and Jubilee bracelet - giving this watch this durable yet dressy appeal. They’re hard to track down, so finding one is exciting, especially in this price range.
• The traditional black face Sub with ceramic bezel has a cult following. This bold and unique Rolex Submariner 116610LN is one of the most popular watches, and by entering this price point you can own it for $13,795. The model is still quite contemporary. Plus, you're sure to steal glances sporting this one.
• We told you there are two-tones in this range, so we just had to show you one of the examples. This here is a Submariner 16613LN from around 1990 which you can snag for just $11,595. The Submariner is such a classic that even though it’s pushing thirty years, it's looks are totally relevant.

$20k and over

Once you get north of $20k, things start to get interesting.  Here you find modern precious metal pieces and incredible vintage collectibles. A Sky-Dweller in 18k yellow gold (ref. 326938), early Submariner references from the 1960s, and stainless steel Daytonas all appear at this level.

• An exceptional example of the kind of modern Rolex you can buy in this pre-owned price range is this Sky-Dweller ref. 326938 from 2019. This model is forged entirely out of 18k yellow gold. Plus, the Sky-Dweller boasts one of Rolex's most impressive and complicated movements ever made. 
• An extreme example of the kind of rare and unique vintage watches you can attain in this price range is this Rolex Submariner 1530. This is one of the early models of the Submariner from 1961 and features desirable elements like the 5 bezel insert that has faded to a dark gray or the meters first glossy gilt dial with exclamation point and chapter ring. There are fewer and fewer of these watches on the market, so when you see one you're going to want to snag it.
• The Daytona is a Rolex icon. Accordingly, the prices for these famous timepieces tends to be on the higher end. Once you reach this price range, you have a great selection of Daytona's to choose from, including this Daytona ref. 16520. Yes, it's a stainless steel model, but it's on the lower end of the $20k and over price range. Plus, it's a classic style that will be appreciated for decades to come.

Frequently Asked Questions

Rolex is one of the most popular brands in the world. This has resulted in millions of people around the world going above and beyond to get their hands on one. Here are some of the most frequently asked questions about buying a Rolex.

Every watch is hand-built in the Rolex factory in Switzerland. Unlike brands that produce tens of millions of units per year, Rolex focuses on quality over volume. Rolex also manufacturers the majority of its own components in-house, including the movements, cases, bracelets, and dials, which adds significant cost and ensures consistent quality control. Certain models like the Daytona and GMT-Master II carry 5-year waitlists at authorized dealers. The pre-owned market at Bob’s Watches offers the most practical solution: certified authentic models available immediately, with no waitlist required. Most Rolex models appreciate in value over time due to limited production, strong brand demand, and premium materials like gold and platinum. Many collectors view luxury watches as a legitimate alternative investment and a hedge against inflation. The Submariner and GMT-Master II collections have historically demonstrated the strongest long-term value retention. Rolex watches are designed to last multiple generations with proper care. Every Rolex is built by hand from high-quality materials, and the brand recommends servicing every 5–10 years. Bob’s Watches includes a warranty on every pre-owned watch sold, giving buyers added peace of mind. Waiting times vary by model. The Air-King carries a 6–12 month wait; the Datejust, 3–12 months. The Daytona and GMT-Master II both carry approximately 5-year waitlists at authorized dealers as of 2026. The pre-owned market eliminates the wait entirely. The Rolex Submariner and GMT-Master II collections are generally the strongest investments — durable, iconic, and consistently in demand. The Daytona has also demonstrated extraordinary appreciation, particularly stainless steel references from the 1990s–2000s. You can use Bob’s Watches’ free request form or the pricing tool on our Sell Rolex page. Provide the serial number and model number for the most accurate quote. Bob’s Watches publishes both buy and sell prices for every listing, ensuring a fully transparent process for sellers. Rolex serial numbers are engraved under the bracelet on the 6 o’clock side of the watch. Check out our Rolex serial number guide (with dates) on Bob’s Watches for step-by-step instructions.