Welcome to Bob's Watches - the most trusted name in pre-owned Rolex Daytona watches where you can sell a Rolex Daytona at full market value.
"One of the Largest Watch Trading Sites"
Taking its name from Florida's celebrated racetrack, the Rolex Daytona is recognized today as the archetypal chronograph watch. Born in the 60s and now into its third generation, examples young and old, modern and vintage represent some of the most sought-after and valuable sports models on the preowned luxury watch market. Its mixture of sophisticated styling and engineering prowess make the Cosmograph Daytona both an indispensable tool and elegant accessory. The current lineup is extensively varied, the watch available in stainless steel, yellow, white or Everose gold, two-tone Rolesor and even the shimmering opulence of platinum.
Similarly the dial options, all with the iconic triple register layout, are the most diverse of any in Rolex’s Professional Collection. From simple black and white, through vivid green or ice blue, or the unique patterns of mother-of-pearl, there is something for every taste. If you want to sell your Rolex Cosmograph Daytona and are looking for the most transparent, up-to-date pricing, then Bob’s Watches can help. We offer the best market rates and the easiest transactions, with the fastest payments.
Read on to see how we can help.
The Rolex Daytona has been in production for nearly six decades now. During that time there have been a host of different versions released and a huge amount of variety in each. The smallest change to a dial, text position or lettering font can have a massive effect on prices for this legendary watch.
That is why it is so important to get an expert’s opinion on your particular model, to make sure it is valued properly and you get the price you deserve.
Here at Bob’s Watches, we are Rolex specialists. Our staff have more than 30-years combined experience and are dedicated to ensuring the entire transaction goes smoothly from start to finish.
In addition, with our exclusive Rolex Exchange Program, we print both the buy and sell values on our website for each Rolex watch, giving you a quick and simple way to check your model's market value. Sell your Rolex today to Bob's Watches to get the best price.
We have made selling your Rolex Daytona through Bob’s Watches as easy and efficient as possible.
On our website you will find our Free Instant Quote Request Form—simply fill that in with the model name and reference number, upload a picture (if you have one) and you will get an immediate estimate of the price of your watch.
Alternatively, you can call on (800) 376-7430 and discuss your Daytona with our expert team.
If you are happy with the quote you receive, you just need to carefully package up your watch and we will send you a pre-paid and insured shipping label. Attach the label to the box and drop it off at your nearest FedEx collection point.
Once we receive your Daytona, one of our Rolex-trained watchmakers will record a video of their unboxing and appraisal of your watch, assessing its condition and quality to verify it matches the description.
They will then contact you, either by phone or email, to confirm the offer and find out how you would like to be paid.
As well as the best market rates, Bob’s Watches also has the fastest payment methods in the industry, through either cash, check or same-day wire transfer.
The Rolex Daytona has been with us a long time, and within its three separate generations there are a wide assortment of styles.
That gives a very broad range of possible prices, affected by many different factors.
Age, rarity, dial type, movement and series all play a big part in the watch’s overall value, as does the type of metal it is made from. So how do you find out which model you have?
Each watch has a model/reference number, either 4, 5 or 6 digits long, which identifies its particular family and construction. You can find this number between the lugs on the top side of the case, so you will have to remove the bracelet to see it.
The chart below lists the different Rolex Daytona series, their variations and the years they were produced.
Reference Number Production Years
|6239/8 (Yellow Gold 14k or 18k)||1963-1969|
|6241/8 (Yellow Gold 14k or 18k)||1965-1969|
|6262/8 (Yellow Gold 14k or 18k)||1969-1970|
|6264/8 (Yellow Gold 14k or 18k)||1969-1972|
|6263/8 (Yellow Gold 14k or 18k)||1971-1988|
|6265/8 (Yellow Gold 14k or 18k)||1971-1988|
|6269 (Gold, Brilliant Cut Diamond Bezel)||1987-1988|
|6270 (Gold, Baguette Cut Diamond Bezel)||1987-1988|
|16528 (18k Yellow Gold)||1988-2000|
|16518 (18k Yellow Gold, Leather Strap)||1988-2000|
|16519 (18k White Gold, Leather Strap)||1988-2000|
|116528 (Yellow Gold)||2000-2016|
|116589RBR (White Gold, Diamond Bezel)||2004-2016|
|116589SACI (White Gold, Sapphire Bezel)||2004-2016|
|116598SACO (Yellow Gold, Leopard)||2004-2016|
|116598RBOW (Yellow Gold, Rainbow Bezel)||2004-2016|
|116599RBR (White Gold, Diamond Bezel, Leather)||2004-2016|
|116599RBOW (White Gold, Rainbow Bezel)||2004-2016|
|116599TBR (White Gold, Baguette Diamond Bezel, Leather)||2004-2016|
|116599SA-12(White Gold, Diamond/Sapphire Bezel, Leather)||2004-2016|
|116500LN (Steel, Cerachrom Bezel)||2016-Present|
|116505 (18k Everose Gold)||2016-Present|
|116508 (18k Yellow Gold)||2016-Present|
|116509 (18k White Gold)||2016-Present|
|116515LN (Everose, Cerachrom, Oysterflex)||2016-Present|
|116518LN (Yellow Gold, Cerachrom, Oysterflex)||2016-Present|
|116519LN (White Gold, Cerachrom, Oysterflex)||2016-Present|
|116506 (Platinum, Cerachrom Bezel)||2013-Present|
As you can see, there are many different versions of the Rolex Daytona, some worth much more than others. In general, vintage examples from the first series are the most valuable, but the condition of the watch and whether it is 'honest’, i.e. it is completely original, have a significant bearing on the value.
The following table gives the average price range for each type.
|Reference Number||Approx. Preowned Price|
|6239/8 (Yellow Gold 14k or 18k)||$50,000-$500,000+|
|6241/8 (Yellow Gold 14k or 18k)||$50,000-$500,000+|
|6262/8 (Yellow Gold 14k or 18k)||$100,000-$450,000+|
|6264/8 (Yellow Gold 14k or 18k)||$400,000-$900,000+|
|6263/8 (Yellow Gold 14k or 18k)||$150,000-$1,000,000+|
|6265/8 (Yellow Gold 14k or 18k)||$100,000-$250,000+|
|6269 (Gold, Brilliant Cut Diamond Bezel)||$150,000-$600,000+|
|6270 (Gold, Baguette Cut Diamond Bezel)||$100,000-$900,000+|
|16528 (18k Yellow Gold)||$25,000-$200,000+|
|Ref. 16518 (18k Yellow Gold, Leather Strap)||$17,000-$30,000+|
|16519 (18k White Gold, Leather Strap)||$20,000-$75,000+|
|116528 (Yellow Gold)||$28,000-$60,000+|
|116589RBR (White Gold, Diamond Bezel)||$25,000-$60,000+|
|116589SACI (White Gold, Sapphire Bezel)||$70,000-$150,000+|
|116598SACO (Yellow Gold, Leopard)||$30,000-$100,000+|
|116598RBOW (Yellow Gold, Rainbow Bezel)||$35,000-$100,000+|
|116599RBR (White Gold, Diamond Bezel, Leather)||$80,000-$150,000+|
|116599RBOW (White Gold, Rainbow Bezel)||$80,000-$250,000+|
|116599TBR (White Gold, Baguette Diamond Bezel, Leather)||$80,000-$250,000+|
|116599SA (White Gold, Diamond/Sapphire Bezel, Leather)||$60,000-$120,000|
|Reference Number||Approx. Preowned Price|
|116500LN (Steel, Cerachrom Bezel)||$25,000-$35,000|
|116505 (18k Everose Gold)||$40,000-$60,000|
|116508 (18k Yellow Gold)||$40,000-$60,000|
|116509 (18k White Gold)||$30,000-$50,000|
|116515LN (Everose, Cerachrom, Oysterflex)||$30,000-$60,000|
|116518LN (Yellow Gold, Cerachrom, Oysterflex)||$35,000-$65,000|
|116519LN (White Gold, Cerachrom, Oysterflex)||$40,000-$60,000|
|116506 (Platinum, Cerachrom Bezel)||$75,000-$100,000+|
If you scan the above table you will see some incredible sums being paid for the first generation of the Rolex Daytona. So why is it so valuable?
As mentioned, age and rarity have a big effect. When the Daytona was first released it was a particularly poor seller for Rolex. The result was fewer being made, and especially the more expensive precious metal versions; there are thought to be only 2,000 or so of the yellow gold ref. 6263 in existence, for example. Others, like the ref. 6262, were only made for one year, and the gold variant is probably the rarest Daytona of them all (which is why it can cost well into the high six-figures to buy one).
But you will also have noticed that a single reference can have an enormous range in prices on the preowned market. What causes such a substantial difference?
As with many Rolex models, and especially vintage ones, a specific Daytona reference may have been issued with a dial or bezel which had a certain quirk, a slight change in the detailing that sets it apart from the 'standard' setup. There are a lot of these often tiny variations, each with its own nickname, and they can make a massive difference to how much the watch is worth.
We have listed a few of them below:
|Reference Number||Approx. Starting Price|
|Series 1 (1963-1988)|
|6239 (Paul Newman Dial)||$75,000|
|6239 (Double Swiss)||$100,000|
|6241 (Paul Newman Dial)||$175,000+|
|6241/8 (18k Yellow Gold)||$200,000+|
|6240 (Paul Newman Dial)||$85,000|
|6262 (Tropical Dial)||$95,000+|
|6264/8 (18k Yellow Gold)||$400,000|
|6264/8 (Paul Newman Dial)||$700,000+|
|6263 (Big Red)||$80,000+|
|6263 (Oyster Sotto)||$700,000+|
|6265 (Big Red)||$65,000|
|16520 (Mark V Dial)||$20,000|
|16520 (Mark I 'Floating’ Dial)||$100,000+|
|16520 (Patrizzi Dial)||$30,000|
|16523 (Mark I Dial)||$80,000+|
|16528 (18k Yellow Gold)||$25,000|
|16528 (Mark I Porcelain Dial)||$150,000+|
The Daytona range as a whole is extremely diverse, with models available in every type of metal Rolex uses, along with a wide variety of dials. In addition, it is a long running series with many different references, some quite plentiful on the preowned market, others incredibly rare. Because of all that, the scope in potential prices for a Rolex Daytona is vast, running from around $12,000 to over $1,000,000. Much depends on the specific watch and especially its condition. The best way to find out exactly how much your model is worth is to get a free instant quote from Bob’s Watches by simply filling out our online form.
Although we wouldn’t recommend buying any watch merely as a prospective investment opportunity, you would struggle to find any vintage model which has performed better financially than the Rolex Daytona in recent years. Its popularity seems to keep on growing, and prices consistently increase as well. Whether that will continue is difficult to forecast, but there is no reason to think otherwise.
As you can see from all the information and tables above, there is a lot to know about the Rolex Daytona. The vintage watch industry in general is a detail-heavy place, and two watches that look identical can have one or two distinctions which make an enormous difference to their price. Unfortunately, there are plenty of unscrupulous people out there willing to exploit those who are unaware of just how much their model is worth, and so finding an honest dealer is paramount.
Here at Bob’s Watches, we are Rolex specialists and our team has decades of combined experience between them. We have built our reputation by always paying the best possible price for any model, and we are the only preowned luxury watch broker to offer the Rolex Exchange Program. That means we list both the selling and buying price for specific Rolex watches, so you can see the approximate market value of your model before you make any commitment.
It is quick and stress-free to sell your Rolex Daytona with Bob’s Watches. The first step is to fill in our Free Instant Quote Request Form, giving us as much information as you can about your watch (reference, year, condition, etc.) to help us make an accurate assessment. Alternatively, one of our team is always available to talk on (800) 376-7430.
If you are satisfied with the price we quote, we will send you a pre-paid and insured shipping label; you just need to carefully package up your Daytona, attach the label to the box and drop it off at your nearest FedEx collection point. Once your parcel has arrived with us, one of our Rolex-trained watchmakers will record a video of them unpacking and appraising your watch to make sure it matches the description. You will then be contacted, by phone or email, to verify the price and confirm how you would like to be paid—either cash, check or same-day wire transfer.
There is no denying that the Rolex Cosmograph Daytona is a legend in the horology world, and is always in high demand. Like its sports watch stable mates, the GMT-Master and Submariner, it has many of the elements serious collectors look for—an interesting backstory, a distinctive look, plenty of variety and a huge fan base. Historically, many Daytona references, and particularly the steel ones, have not only held their value but also increased, and the trend shows no sign of slowing down.
The simple answer is, yes. However, a Rolex Daytona with papers is generally worth more than an identical one without papers. Having the original box, papers, manual, etc. makes the watch more highly sought-after by collectors, as it acts as a sort of guarantee of authenticity. While it is possible that a watch with papers could still be counterfeit, it is far less likely. The risk that the watch could be stolen is also greatly reduced.
It is an unfortunate fact of life in the preowned and vintage watch industry that counterfeits are rife. And the more popular a model is, the more likely it is to attract the attention of the forgers. There are huge numbers of fake Daytonas in circulation, some now so good they are almost impossible to tell apart from the real thing without specialist knowledge. Having your watch assessed by our highly trained experts is one of the best ways to confirm you have a genuine model.
We are always happy to look at any Rolex Daytona, whether it is running or not. Our professional watchmakers will evaluate the piece and decide whether it would be financially viable to bring it back to a working condition, and still offer the best price possible.
Absolutely. If you would like to discuss trading-in your Rolex Daytona, just give us a call on 1-800-494-3708.
The Rolex Daytona is one of those watches that never goes out of fashion. As such, there isn’t really a bad time to sell one. Demand is always high, but especially on the run-up to Christmas or Father’s Day. But Rolex watches are often purchased as gifts to mark important personal or professional milestones, such as birthdays, graduations, retirements or promotions, so they have plenty of appeal all year round.