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How To Sell

How It Works

Unlike depreciating assets such as vehicles or consumer electronics, pre-owned Rolex timepieces demonstrate remarkable value retention and frequently experience significant appreciation over time. The unique combination of impeccable craftsmanship, enduring design language, and strictly controlled production quantities creates a market environment where certain models become increasingly desirable as their availability diminishes. Historical data consistently shows that well-maintained Rolex watches often serve as sound investments, particularly those limited production references that develop cult followings among serious collectors. Even standard production models typically preserve substantial portions of their original purchase price, setting Rolex apart from virtually every other luxury consumer good.

For this reason, there is a huge market for used Rolex; however it can sometimes be difficult to figure out how exactly to go about selling yours or finding the best place to sell a Rolex. One of the most common questions we receive is, "How do I sell you my Rolex watch?" or "What exactly is involved in selling my Rolex to you?" At Bob's Watches, we aim to make the process as quick and simple as possible for you to get the most cash for your pre-owned Rolex.

Get the Value of Your Rolex Watch

Step 1: Get a Quote

You can either fill out the "Free Instant Quote Request Form" on our website, or give us a call us at (800) 494-3708, and one of our friendly and knowledgeable representatives will be happy to quote you a price over the phone.

Step 2: Get a Pre-Paid and Insured Shipping Label

After accepting our quote, Bob’s Watches will send you a pre-paid and insured shipping label. Our shipping process is safe and secure, and your Rolex will be insured for the full amount that you were quoted, should anything happen to it while in transit.

Step 3: Securely Package Your Rolex and Send It to Us

Although Rolex are some of the most durable and reliable watches on the planet, you still want to protect them during the shipping process. All you need to do is follow our guidelines on how to safely package up your Rolex, and then drop it off at your local FedEx store – all the shipping and insurance information has already been filled out and paid for by us!

Step 4: We Receive Your Rolex and Confirm the Quote

Once your package arrives, it is opened and evaluated on camera by one of our in-house, Rolex experts. The entire process is recorded on video – from the moment your package arrives, throughout the entire evaluation – to ensure that your watch is assessed in the exact same condition in which we received it.

Step 5: Get Paid!

Once we confirm that your watch matches the description, one of our representatives will call you to confirm the agreed upon purchase amount. At this point in time you can select how you would like us to send you your money. We can either mail you a check, or wire you the total amount of the purchase price, so that you can have your cash the very same day!

At Bob’s Watches, we want the process of selling your Rolex to be as easy and straightforward as possible. If you have any questions, or would like to speak with us further, just give us a call at (800) 494-3708, and one of our friendly and knowledgeable representatives will be happy to help you.

Get the Value of Your Rolex Watch


5 Things to Keep in Mind When Selling A Rolex

Rolex Datejust, Submariner, and Milgauss Rolex Datejust, Submariner, and Milgauss

If you're in the market to sell a Rolex watch, then there are a few points to keep in mind to determine its value. While Rolexes are famous for retaining their worth over the years, factors like model number, condition, demand, and accompanying items all affect the true market value of a Rolex. Although at Bob's Watches we make it easy to determine the value of your used Rolex with our innovative Rolex Exchange concept-where we list both the buy and sell price of a specific model for your convenience-for further information, read about these five elements that will influence the final value of your watch.

1. Reference Number

Selling A RolexRolex model number engraved in between the lugs at 12 o'clock

The first thing to uncover when determining the value of your model is to find the Rolex reference or model number. The reference is a 4-6 digit number engraved into the side of the case, located in-between the lugs at 12 o'clock. Because of its position, removing the watch bracelet or strap is the only way see the reference number. But, if you have the correct paperwork for the Rolex, then you can also find the reference (a.k.a style) number within the corresponding papers. The reference/model/style number of a Rolex watch will unveil the most information about your timepiece: collection (Submariner, Daytona, GMT-Master, Datejust, etc.), material (stainless steel, gold, platinum, two-tone, etc.), movement, production date, and so on. A quick online search using your model number will bring back an abundance of information. Furthermore, if you enter the model number on the Bob's Watches search bar, you will see what the sell value of your specific model number is thanks to our Rolex Exchange.

2. Serial Number

Selling A Rolex Rolex serial number engraved in between the lugs at 6 o'clock

Depending on the year of your watch, the Rolex serial number is in either one of two locations. With pre-2005 models, the engraved serial number is located on the case in between the lugs at the 12 o'clock. When selling a Rolex, the bracelet or strap will also have to be removed to see the serial. In 2005, Rolex accompanied the case engraving with a serial number on the inner flange a.k.a rehaut, and as of 2008, the serial number was only included on the rehaut. Aside from the watch, the serial number can also be found on the corresponding paperwork of the Rolex. The serial number identifies a specific watch and can indicate approximately the watch's production date. Over the years, Rolex has changed the serial numbers to also include letters, rather than just numbers. For more information on your particular Rolex serial number, you can use the Bob's Watches Serial Number Look Up tool.

3. Market Value

Once you've found the Rolex model and serial numbers, you can research the watch's market value. Sometimes, owners of luxury watches place more value on their timepiece than it is actually worth. It's important to remember that the true market value of a Rolex is dependent on how much a buyer is actually willing to pay for it-regardless of how much you initially purchased it for and how much sentimental value is attached to it. Naturally, rare pieces will command higher selling prices than more common ones. In addition to looking up what your Rolex model has recently sold for at auctions, the Bob’s Watches’ Rolex Exchange concept can help you clarify the current market value of your watch.

4. Condition

The condition of a particular Rolex will have a significant impact on value, so if you're considering selling a Rolex be sure to take note of its wear and tear. NOS (new old stock) watches refer to pre-owned watches that have not actually been worn, but rather, hidden away safely for many years. These types of Rolexes are worth a lot since they are essentially new watches in pristine condition. However, when it comes to vintage Rolex watches, its condition is a tricky thing when looking to sell your Rolex. Certain signs of aging, such as tropical dials (when the dials turn a different shade over time due to a production defect) and patina (color change of the hands and hour markers) are actually sought after by collectors. Also, vintage Rolex watches should not be polished when serviced as this actually devalues a watch. The more original components a Rolex has, for instance, the original bracelet, dial, and bezel, the more valuable it'll be.

5. Box & Papers

Selling A Rolex Complete Rolex box and papers

Accompanying boxes and papers will increase the value when you are selling a Rolex. These are items that watch buyers look for when purchasing a pre-owned Rolex watch. Not only do the original box and papers confirm the authenticity of a particular Rolex, but also, if the watch was stored in its box when not used rather than just placed loosely in a drawer, chances are that the watch is in better condition. When you're ready to sell your Rolex, take advantage of our useful tools at Bob's watches. The Rolex Exchange, in addition to our Serial Lookup database, will help you understand the value of your Rolex watch.

To the uninitiated, it can seem like a complicated and daunting task to sell Rolex watches for the best value. The pre-owned Rolex industry is ripe with counterfeit watches and less-than-honorable business owners. All too often, the appraisals you receive differ by hundreds - even thousands of dollars, making it very difficult to ascertain how much your watch is actually worth.

However, selling a Rolex does not need to be complicated or intimidating. With a little organization and directed research, you can simplify the selling process, and ensure that you receive the most for your watch. As you set out to sell your Rolex, refer to this simple step-by-step guide to help you along the way. And if you're here to sell your Rolex, simply click the button below.