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  • Watch Certification Services of America100% Certified Authentic

    Bob's Watches
    100% Certified Authentic

    At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

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A rare and "fresh-to-market" UNPOLISHED Rolex GMT Master in stainless steel
Auction Ended
5 Bids
Reserve Met
Auction Ended On
November 23, 2020
Lot 4
Starting Bid: $150,000
Estimate:  $150,000 to $200,000
Manufacturer: Rolex
Year: Circa 1958
Model Name: GMT Master
Reference: 6542
Case Serial Number: 426,XXX
Condition: Excellent unpolished condition.
Material: Stainless Steel
Dimensions: 38mm
Bracelet: Stainless Steel Oyster Rivet 
Item Number: 105731
Movement:        Cal. 1030, 25 jewels.
Signed Case, dial, movement, and bracelet.

The watch has been checked for proper functionality
Bob's Watches does not charge a buyer's premium and no shipping costs in US. View International Shipping Info here.

VINTAGE ROLEX GMT REF 6542 "PUssy galore" w/ bakelite bezel, unpolished circa 1958

Bob's does NOT charge a buyer's premium – what you bid is what you pay.

Condition Report


Excellent original glossy gilt chapter ring OCC dial with warm yellow hour markers and matching hands. The gloss lacquer remains super gloss with a mirror like finish. All hour markers remain intact. Original small gmt gilt hand-set with the minute hand partially missing some lume. All lume glows faintly when exposed to UV and falls off rapidly at the same rate. 


Excellent original stainless steel case which remains unpolished with thick factory bevels still intact and very light wear from use. Inside caseback in stamped: 6542 IV 1958. Serial and reference numbers are crisp and well defined.  


Excellent original red and blue bakelite bezel is still very vivid in color with no cracks. Very minor ding between the 2 and 4 markers.  


Excellent original stainless steel 6636 expandable oyster rivet bracelet with 10 links and 80 end links. Bracelet clasp is date coded 4 65. Bracelet remains tight and is in excellent condition for age. 

Box and Papers

Bob's presentation box, Certificate of Authenticity, and warranty card

Catalog Essay:

Although Agent 007 wore a Rolex Submariner during the 1964 James Bond film Goldfinger, another noteworthy Rolex watch appeared during that same movie and just like the Submariner, that model is now incredibly collectible today. Known as the “Pussy Galore” due to being famously worn by the fictional character of the same name (portrayed by Honor Blackman), the Rolex GMT-Master ref. 6542 is easily the most rare and sought after GMT watch of all time.

In addition to being one of the earliest instances of a woman prominently wearing a man’s watch in a major feature film, the Rolex GMT-Master 6542 occupies an incredibly special place within both the brand’s history and the entire category of pilot’s watches. The reference 6542 was the very first GMT-Master watch that Rolex ever created, and the model includes a number of unique traits that do not appear on any other Rolex GMT watches, vintage or modern.

Only produced between 1955 and 1959, the GMT-Master ref. 6542 represents Rolex’s original vision for its legendary pilot’s watch, and it is the only Rolex GMT model ever produced with a 38mm case diameter, as all subsequent editions have had 40mm cases. Along with being the only stainless steel Rolex GMT watch to not have a case with crown-guards, the ref. 6542 is also the very first Rolex watch to ever feature the collection’s now signature red and blue “Pepsi” bezel insert.

Given their early place within Rolex’s sports watch history, all GMT-Master ref. 6542 watches feature glossy gilt dials; however it is the bezel of the reference 6542 that is the model’s most defining characteristic. When the GMT-Master collection first debuted, it featured a bi-color red and blue bezel insert crafted from Bakelite with glowing radium numerals set into it. By 1959, Rolex had completely replaced the Bakelite inserts with non-glowing inserts made from aluminum, and the brand even went so far as to recall the Bakelite GMT inserts altogether later that year, due to concerns surrounding both the radiation levels of the embedded glowing numerals and the overall durability of the Bakelite material itself.

Due to the incredibly short production period of the reference 6542, it is easily the rarest Rolex GMT-Master reference of all time. However, the number of ref. 6542 watches that still have their original Bakelite bezel inserts is even smaller due to both the recall and the relatively brittle nature of the material itself. This particular example dates back to 1958 and it features a remarkably well-preserved original red and blue Bakelite insert. Complete with a circa-appropriate, expanding rivet-link Oyster bracelet, this ref. 6542 is a true grail watch for collectors and an exceptional example of Rolex’s vintage GMT-Master collection.


MOVEMENT: Movement is functioning. This vintage Rolex GMT-Master comes with Bob's Watches one year warranty.

Auction Terms & Conditions | Bob's Watches | (800) 494-3708 | Bond # 72BSBHE9842

* The money you spend bidding on items you receive at auction is not tax deductible. Please consult your accountant for all tax related questions or deduction qualifications and bid accordingly.


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Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, or any other brand listed. Bob's Watches only sells pre-owned watches and provides its own warranties on the watches it sells. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster, etc are all registered trademarks of the Rolex Corporation. All brands including Brequet, Cartier, Audemars Piguet, Patek Philippe, Ulysse Nardin, Breitling and Omega, etc are trademarks of their respective owners.

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