Creative Director

This Isn't A Typical Creative Director Rolex

Bob's Watches helped transform the way people buy and sell pre-owned Rolex watches online. Now we're looking for the creative leader who can help transform how the world sees Bob's Watches.

Bob's Watches is different.
We have an established brand, significant scale, a valuable audience and more than a decade of credibility in the luxury-watch market. But we believe there is considerably more we can do creatively. That's why we're hiring you.

You'll have the opportunity to take an established, nationally recognized brand and elevate it across every customer touchpoint, from a 30-second national television commercial to an Instagram Reel, a major brand campaign, a YouTube series, an email, a landing page or an entirely new creative idea.

We don't want someone to simply maintain our brand.
We want someone who wants to make it extraordinary.

The Opportunity

Your Work Will Be Seen
This is a brand with real scale, a large audience and an ambitious growth agenda. Your creative work will reach millions of luxury-watch buyers, sellers, collectors and enthusiasts through:

• National Television: Develop campaigns and commercials that build awareness and make Bob's Watches memorable.
• Digital & Performance Creative: Bring world-class creative thinking to one of the industry's leading luxury e-commerce platforms.
• Social Media: Shape how the brand looks, sounds and behaves across Instagram, YouTube, TikTok, LinkedIn and emerging platforms.
• Photography & Video: Set the visual standard for some of the world's most desirable watches.
• Editorial & Storytelling: Turn extraordinary watches, collectors and stories into content people actually want to consume.
• AI & Emerging Media: Experiment with new creative technologies and help determine how an established luxury brand uses them intelligently.

What You'll Own

One Creative Vision. Every Touchpoint.
As Creative Director, you'll help establish and lead the creative vision for Bob's Watches across:

• Brand identity and visual direction
• National advertising campaigns
• Television commercials
• Website and e-commerce
• Photography and video
• Social media
• YouTube
• Email and CRM
• Paid digital advertising
• Editorial and content
• Events and partnerships
• Packaging and customer experience
• AI-assisted creative development

You'll lead and inspire our internal creative resources while partnering directly with senior leadership.

Why Bob's Watches

A Rare Chance to Shape an Established Brand
Most creative opportunities fall into one of two categories: You either inherit a giant brand where almost everything has already been decided, or join a small company without the audience or resources to execute your biggest ideas.

Bob's Watches is different.
We have an established brand, significant scale, a valuable audience and more than a decade of credibility in the luxury-watch market. But we believe there is considerably more we can do creatively. That's why we're hiring you.

From Our Founder

We're Looking for One Exceptional Person
"I'm Paul Altieri, founder and CEO of Bob's Watches. We've spent years building one of the most recognized names in the pre-owned luxury watch business. But I believe the creative side of our brand has an enormous amount of untapped potential.

We're looking for a Creative Director who sees that opportunity too. I don't want someone who simply executes what we've done before. I'm looking for someone with great taste, strong opinions and big ideas, someone who can look at Bob's Watches and imagine what this brand could become over the next five or ten years.

If you're that person, I'd really like to meet you."

Who We're Looking For

Taste Matters. So Does Execution.
We're looking for a creative leader who can think at the highest strategic level, and still obsess over the details. Someone who understands that luxury isn't about making things look expensive. It's about restraint, storytelling, emotion, consistency and exceptional execution.

You should be comfortable moving between a major brand campaign and the smallest digital interaction. Most importantly, you should have a portfolio that makes us stop and say:

"We want whoever created that."

You May Be A Great Fit If...

• You have significant experience leading creative for a premium consumer, luxury, fashion, automotive, hospitality, technology or culturally relevant brand.
• You've led multidisciplinary teams and know how to get exceptional work from designers, photographers, videographers, writers and external partners.
• You understand both brand building and performance marketing.
• You're equally comfortable discussing a television concept, a homepage redesign, a photo shoot or a social campaign.
• You have exceptionally high creative standards.
• And you're still excited about making things, not just managing people who make them.

Newport Beach, California

Great Creative Happens Together
This is an on-site leadership position based at Bob's Watches headquarters in Newport Beach, California. We're deliberately building an environment where creative, marketing, content and leadership can collaborate closely and move quickly. This isn't a remote creative-management position.

We want someone in the room helping build the brand.