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When buying or selling luxury items as valuable as Rolex watches for men or women, knowing the correct, up to date market prices of how much does a Rolex cost, or any luxury watch for that matter, is essential. This concept is the cornerstone behind Bob's Watches, the pre-owned Rolex Exchange. Bob's price guide is considered by many Rolex enthusiasts and experts as the Bible of Rolex prices. Our Rolex price list includes the most accurate evaluations for all Rolex models and Rolex serial numbers, including the Rolex Yacht-Master, Submariner, President, Daytona, and more, updated on a daily basis, from the most expensive Rolex down to the least. When comparing Rolex prices, Bob's Watches is as transparent as can be and guaranteed to offer the best prices on the market. View our used Rolex prices list or use our rolex watch pricing tool to explore the true pre-owned Rolex market or click here to view our wide selection of Rolex Watches.