Breitling has announced an exclusive bespoke program that allows owners of Aston Martin’s Valhalla supercar to commission personalized Breitling Super Chronomat watches. Through a dedicated configurator, owners can choose between two models and customize selected details to reflect their vehicles and personal taste. Breitling has partnered with Aston Martin’s global activities since February 2026.
Aston Martin Valhalla
The fully street-legal Valhalla is Aston Martin’s first series-production, mid-engine PHEV (Plug-In Hybrid Electric) supercar. It combines aerodynamics with race-derived engineering – and, yes, that means Formula 1 (for which Breitling is also a partner). The sleek car is powered by a 4.0-liter Twin-Turbo V8 combined with three electric motors, producing a whopping 1,079 PS. The Valhalla can accelerate from 0 to 62 mph in just 2.5 seconds and reach a top speed of 217 mph.
Representing a significant step in Aston Martin’s performance offerings, the Valhalla is limited to 999 cars worldwide. This limited production run is an important part of the appeal of the Breitling collaboration, although the car’s production limit should not be confused with a production limit for the watches.
Breitling Super Chronomat B19 44 mm Perpetual Calendar Chronograph
This collaboration marks the first time that Breitling has opened the design process of one of its major collections to Valhalla owners, who can choose between two base models.
The first base model is the Super Chronomat B19 Perpetual Calendar Chronograph in 44 mm. This substantial watch is housed in a 44 mm titanium case and comes on a signature titanium Rouleaux bracelet. Breitling reintroduced this bracelet, updated, in 2020. Rouleaux is French for “rollers,” which is an apt description for the long, cylindrical links with rounded tips that make up the bracelet.
Furthermore, this model has a carbon-fiber dial that fits beautifully into the automotive theme. The case is outfitted with a transparent caseback that reveals the movement and the black rotor. Given these base elements, this watch provides an interesting foundation for personalization.
The heart of the watch is automatic Breitling Caliber B19, which contains both the brand’s signature chronograph – the quintessential racing complication – and a perpetual calendar. This perpetual calendar automatically accounts for months of different lengths and leap years, including February’s shorter calendar. It requires no manual calendar correction until 2100, when the Gregorian calendar skips a leap year.
This movement has a 96-hour (four-day) power reserve, which means that it lasts easily across a full weekend without having to be wound should the wearer decide to casually go without a watch for a few days.
Breitling Super Chronomat Automatic 38
The second watch available to Valhalla owners for customization is the Super Chronomat Automatic 38, which comes in a 38 mm stainless-steel case on a stainless-steel Rouleaux bracelet. The dial of this model is also textured carbon fiber with a date window at 6 o’clock but this watch additionally offers an attractive bezel set with lab-grown diamonds.
Compared with the more mechanically complex B19, the Automatic 38 offers a more compact alternative, with a three-hand automatic Breitling movement and date display. It provides a different approach to the bespoke program, combining the same automotive-inspired carbon-fiber dial with a diamond-set bezel and a smaller case.
How the collaboration works
Like when ordering a car, Valhalla owners can use a dedicated configurator to commission their bespoke Breitling Super Chronomats. These customizations are designed to reflect the specifications of their individual Valhalla and personal style.
For the Breitling Super Chronomat B19 Perpetual Calendar Chronograph in 44 mm, the rehaut (inner ring surrounding the dial), seconds hand, chronograph counter hands, and rotor engraving can be customized. Reported color choices include Aston Martin Racing Green, Trophy Silver, Lime Green, Valkyrie Gold, Vivid Orange, and Rosso Corsa.
For the Super Chronomat Automatic 38, customization options include the color of the rehaut and the color of the hands, as well as the engraving on the caseback. The personalization options are more limited than those offered for the B19 model, but still allow owners to coordinate selected details with their vehicles.
This watch is powered by Breitling Caliber B17 (and automatic movement), and both watches are precision-certified by the C.O.S.C.
Valhalla owners who purchase one of these custom watches will also receive a five-year membership to the Breitling Social Club, a private members club with the first location opening in 2027 in Williamsburg, Brooklyn.
Both watches can thus become unique reflections of their owners’ vehicles and individual tastes. These watches are not available for public purchase; only owners of the Aston Martin Valhalla have the right to purchase the customizable versions of these watches. No prices have been released, and Breitling has not confirmed them. The prices of the standard Super Chronomat models should not necessarily be taken as an indication of what these bespoke configurations will cost.
It is also worth distinguishing the program’s exclusivity from a defined production limit. Although Aston Martin will produce just 999 Valhallas, Breitling has not announced a corresponding production quantity for either watch. The restriction is on who can commission them, rather than a confirmed number of timepieces.
From the DB5 to Valhalla: Breitling and Aston Martin’s Partnership
Breitling announced it would become Aston Martin’s official watch partner in February 2026 in a “global, multi-year partnership.” The collaboration spans the entire Aston Martin universe of vehicles made at the Aston Martin factories in Gaydon and St. Athan and continues all the way to Formula 1.
At the time of the announcement, the Breitling Navitimer B01 collection received the release of the Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team, which marked Breitling’s return to Formula 1. In July 2026, Breitling released the Top Time B01 Chronograph 41 Tribute to Aston Martin DB5.
The Valhalla program represents a different approach to the partnership. Rather than simply releasing another co-branded watch, Breitling is giving a select group of Aston Martin customers the opportunity to participate in the design process of an established collection.
What Makes a Luxury Watch Collectible?
Most collectors have their own reasons for collecting luxury watches. But one characteristic is globally desirable for most collectors: rarity.
However, rarity alone does not necessarily make a watch collectible. The manufacturer’s reputation, the model’s significance, its design, mechanical specifications, provenance, and ongoing collector demand can all influence desirability. A limited-production watch may attract attention at launch, but lasting collectibility depends on whether enthusiasts continue to value it over time.
While the two Super Chronomat models offer different mechanical and design characteristics, the ability to personalize selected details adds another dimension to their appeal. Owners can commission a watch that reflects the colors and specifications of their own Valhalla, creating a connection between the vehicle and the timepiece. That personal history, particularly when supported by original documentation, could make an individual example especially meaningful to its owner.
However, personalization does not automatically translate into greater secondary-market value. A buyer who appreciates the Aston Martin connection might find a customized example particularly appealing, while another collector might prefer a standard Super Chronomat configuration or a different color combination.
The number of watches ultimately commissioned, the desirability of their underlying models, and interest in the Breitling–Aston Martin partnership will help determine how these timepieces are regarded over time. Exclusivity can create initial interest, but lasting collectibility depends on whether other enthusiasts continue to find a watch desirable long after its original release.
Is Bespoke the Future of Luxury Watchmaking?
Bespoke watchmaking is not new, particularly at the highest end of the luxury market. However, Breitling’s Super Chronomat program offers an interesting example of how established watch brands can give select customers a greater role in the design process without creating an entirely new collection.
However, for the ultra-rich who can pretty much buy whatever they want and therefore search out that which is unique, different and of course very high quality, customization propositions such as these may well constitute at least part of the future. Only time will tell.
For Aston Martin Valhalla owners, the appeal extends beyond owning another exclusive Breitling. It is the opportunity to commission a watch that reflects a specific vehicle and a personal set of preferences. Whether that additional exclusivity translates into lasting collector demand remains to be seen. As with any luxury watch, rarity alone will not determine its long-term desirability. But the program offers an interesting example of how personalization, brand partnerships, and individual ownership experiences are becoming increasingly important in the luxury market.
