facebook pixel


Bob's Watches - The Pre-Owned Rolex Exchange
(800) 494-3708
1900 Quail St, Newport Beach, CA 92660
  • (800) 494-3708
  • CART  

    Empty Cart?

    Find Your Rolex



Audemars Piguet Appoints Patrick Ottomani as New CEO for North America

April 24, 2019

BY Jared Paul Stern


A highly coveted brand among luxury watch enthusiasts for its cult-favorite Royal Oak, Audemars Piguet has just appointed Patrick Ottomani as the new CEO for North America, indicating that the brand is aiming to become more fashionable within the United States and extend its appeal to a wider audience beyond just hardcore collectors.

Patrick Ottomani

Audemars Piguet has big plans for the future, and appointing a new CEO for AP North America is just the beginning.

Subscribe for the latest Rolex news.

Not from the World of Watches

AP North America’s new Chief Executive Officer, Patrick Ottomani does not come from the watch world interestingly enough, but was formerly CEO of Berluti, the ultra-luxe Parisian shoe brand established in 1895, whose famous clients over the years have included everyone from Marcel Proust and the Duke of Windsor, to Andy Warhol and Jeremy Irons. Audemars Piguet fans include Jay-Z, LeBron James, Patrick Dempsey, Arnold Schwarzenegger, Mark Wahlberg, and Tom Cruise.

Now based in Audemars’ New York City office, Ottomani replaces Antonio Seward and reports directly to Yves Meylan, AP’s Chief Commercial Officer, in Le Brassus, Switzerland. Prior to Berluti, Ottomani served tenures in the luxury hospitality industry according to AP. He joined Berluti as Chief Executive Officer in 1993, when LVMH acquired the brand, and later served as U.S. Managing Director of Berluti USA, where he launched the brand in the United States in 2005, and remained with the company until last year.

Since LVMH owns a handful of luxury watch brands including Zenith, Hublot, and TAG Heuer, we can surmise that Ottomani may have come into contact with that side of the business and perhaps participated in some joint marketing strategies which might serve him well in his new capacity.

Patrick Ottomani

Meet AP North America’s new Chief Executive Officer, Patrick Ottomani. (Image: Audemars Piguet)

Joining a Family-Owned Company

 “After many years spent at a brand considered a leader in its category, I am very happy to join a family-owned company with an equally respected reputation,” Ottomani said in a statement. “Audemars Piguet is one of the few manufacturers in the watch industry today dedicated to the fundamental values of craftsmanship. Joining the team is not only an honor, but also presents a fantastic opportunity to be a part of a family.”

AP’s Switzerland-based Global CEO François-Henry Bennahmias remains the man in full charge. In 2006 when he was North America CEO, he commissioned Jay-Z to design his own Royal Oak Offshore; and in 2013, he did the same with LeBron James – projects that were obviously met with approval since he later landed the top job.

Patrick Ottomani

The Royal Oak has helped Audemars Piguet rise to one of the top spots within the luxury watch industry. (Image: Audemars Piguet)




Error: Access Token is not valid or has expired. Feed will not update.
This error message is only visible to WordPress admins

There's an issue with the Instagram Access Token that you are using. Please obtain a new Access Token on the plugin's Settings page.
If you continue to have an issue with your Access Token then please see this FAQ for more information.


    Get The Best Deals - Buy A Rolex
    Sell A Rolex

    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
    * Sales tax on Internet transactions is only collected on orders shipped to addresses in California or as otherwise required by law.