100% CERTIFIED AUTHENTIC • LOW PRICE GUARANTEE

Bob's Watches - The Pre-Owned Rolex Exchange
(800) 494-3708
1900 Quail St, Newport Beach, CA 92660
  • (800) 494-3708
  • SIGN IN
  • CART  

    Empty Cart?

    Find Your Rolex

BOB’S WATCHES

ROLEX BLOG

The Ultimate Wine for Rolex Daytona Fans

January 27, 2019

BY Jared Paul Stern

SHARE

Race car driver, team owner, and Adobe Road Winery proprietor, Kevin Buckler – who has won the Rolex 24 at Daytona four times among numerous other motorsports victories – has just come out with a new racing-inspired series of wine that includes one designed in homage to Rolex’s famous driver’s watch: the Daytona.

wine

The new Racing Series collection (Image: Adobe Road Winery).

Subscribe for the latest Rolex news.

THE 24 (the wine)

THE 24, which has an image of a Rolex Daytona on its label (but without the actual Rolex crown logo or text) is a Rhone-style blend of Grenache, Mourvedre, and Syrah, with Malbec for added spice and character. It’s an homage to the watch that is awarded to winning drivers at both the Rolex 24 and the 24 Hours of Le Mans, the world’s two most famous endurance races.

wine

The bottle of THE 24 has an image of a Rolex Daytona on its label (Image: Adobe Road Winery).

“We started running the race in 1995 and I was a driver for another team that year but was totally hooked from that point forward,” Buckler tells us. “I made Daytona my ‘mission’ because I knew how prestigious it was to win here and also how difficult the challenge was. The story about ‘the watch’ is kind of legendary. Everybody in racing wants ‘the watch’ but only a few have the privilege of actually winning it at Daytona…. It’s funny because you spend a small fortune to win it and it would be much more economically sound to just go buy one, but it’s just not the same. I wear it daily with pride and I wear the 2002 – my first victory and the first of the four watches [I won].”

wine

THE 24 is a red blend of Grenache, Mourvedre, and Syrah, with 9% Malbec for added character (Image: Adobe Road Winery).

The Racing Series Collection

THE 24 (priced at $66 a bottle) joins three other motorsports-inspired wines in the new Adobe Road Winery Racing Series collection:

  • REDLINE is silkscreened with a vintage tachometer representing Kevin’s very first victory, and is a rich blend of Cabernet Sauvignon, Zinfandel, Syrah, Petite Sirah, and Malbec.
  • SHIFT is a “daring” combination of Zinfandel, Barbera, Grenache, Petite Sirah, and Carignane. The bottle sports a metal label that resembles a vintage, gated shifter and the cork is topped with a five-speed shift knob.
  • APEX is an ultra-premium blend of Cabernet Sauvignon, Syrah, Merlot, and Petite Sirah with a metallic section of curving “apex” racetrack on its bottle.

The four wines in The Racing Series, which just made its debut at this year’s Rolex 24 event in Florida, will be sold individually and as a complete set in a custom display box.

wine

Kevin Buckler and the Racing Series collection of wine (Image: Adobe Road Winery).

WATCHES YOU MIGHT LIKE

SHARE

YOU MIGHT ALSO BE INTERESTED IN

Error: Access Token is not valid or has expired. Feed will not update.
This error message is only visible to WordPress admins

There's an issue with the Instagram Access Token that you are using. Please obtain a new Access Token on the plugin's Settings page.
If you continue to have an issue with your Access Token then please see this FAQ for more information.

  • WATCHES YOU MIGHT LIKE

    Get The Best Deals - Buy A Rolex
    Sell A Rolex

    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
    * Sales tax on Internet transactions is only collected on orders shipped to addresses in California or as otherwise required by law.