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    At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

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100% Certified Authentic

Bob's Watches
100% Certified Authentic

At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

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ROLEX BLOG

TAG Heuer’s New Ayrton Senna Limited Editions Pay Homage to a Racing Legend

May 30, 2017

BY Paul Altieri

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TAG Heuer is releasing three new limited edition timepieces in honor of Ayrton Senna, the late, great Brazilian racing driver who won three Formula One world championships and 41 Grand Prix victories and is regarded as one of the greatest F1 drivers of all time.

Ayrton Senna

Ayrton Senna, the late, great Brazilian racing driver. (credit: Tag Heuer)

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Ayrton Senna

The sporty timepieces, which pay tribute to the 30th anniversary of Senna’s seminal Monaco Grand Prix victory, were just unveiled at an exclusive preview during the inauguration of the new TAG Heuer boutique in Monaco. The limited edition watches mark the first time TAG’s renowned Heuer-01 proprietary movement has been paired with a Senna tribute piece.

Ayrton Senna

This is the first time TAG’s renowned Heuer-01 proprietary movement has been paired with a Senna tribute piece. (credit: Tag Heuer)

TAG Heuer Formula 1

Leading the pack is a beefy 45mm Carrera Heuer-01 chronograph in black brushed steel with red details, housing a skeleton dial and sapphire case back. The other pieces in the series are two Formula 1 models – the timepiece Senna himself favored – including a chronograph version. Both watches are 43 mm in diameter and finished in black, highlighted with touches of red.

Ayrton Senna

A beefy 45mm Carrera Heuer-01 chronograph in black brushed steel with red details (credit: Tag Heuer)

The dials feature three red lines echoing the tracks left by a speeding race car. They feature a quartz movement accurate to a tenth of a second, in the chronograph powering the small counter at 6 o’clock, with the minute counter at 9 o’clock and the running seconds counter at 3 o’clock.

Ayrton Senna

This watch has multiple counters on its dial, making it perfect for the racetrack star. (credit: Tag Heuer)

The three watches in this limited edition feature a stylized red lacquer “S Senna” on the bezel, which also has a minute track. All are available with the iconic TAG bracelet with S-shaped links that Senna’s own TAG watches had.

On the Carrera Heuer-01 model, each link is rounded on the top, bottom and sides for an “exceptionally smooth” feel on the wrist, while the F1 bracelet the links are highlighted in red. These are extreme watches for an extreme sport, and may not appeal to everyone. But of course Mr. Senna wasn’t just anyone….

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