New Releases

TAG Heuer’s New Ayrton Senna Limited Editions Pay Homage to a Racing Legend

Paul Altieri

TAG Heuer is releasing three new limited edition timepieces in honor of Ayrton Senna, the late, great Brazilian racing driver who won three Formula One world championships and 41 Grand Prix victories and is regarded as one of the greatest F1 drivers of all time.

Ayrton Senna
Ayrton Senna, the late, great Brazilian racing driver. (credit: Tag Heuer)

Ayrton Senna

The sporty timepieces, which pay tribute to the 30th anniversary of Senna’s seminal Monaco Grand Prix victory, were just unveiled at an exclusive preview during the inauguration of the new TAG Heuer boutique in Monaco. The limited edition watches mark the first time TAG’s renowned Heuer-01 proprietary movement has been paired with a Senna tribute piece.

Ayrton Senna
This is the first time TAG’s renowned Heuer-01 proprietary movement has been paired with a Senna tribute piece. (credit: Tag Heuer)

TAG Heuer Formula 1

Leading the pack is a beefy 45mm Carrera Heuer-01 chronograph in black brushed steel with red details, housing a skeleton dial and sapphire case back. The other pieces in the series are two Formula 1 models – the timepiece Senna himself favored – including a chronograph version. Both watches are 43 mm in diameter and finished in black, highlighted with touches of red.

Ayrton Senna
A beefy 45mm Carrera Heuer-01 chronograph in black brushed steel with red details (credit: Tag Heuer)

The dials feature three red lines echoing the tracks left by a speeding race car. They feature a quartz movement accurate to a tenth of a second, in the chronograph powering the small counter at 6 o’clock, with the minute counter at 9 o’clock and the running seconds counter at 3 o’clock.

Ayrton Senna
This watch has multiple counters on its dial, making it perfect for the racetrack star. (credit: Tag Heuer)

The three watches in this limited edition feature a stylized red lacquer “S Senna” on the bezel, which also has a minute track. All are available with the iconic TAG bracelet with S-shaped links that Senna’s own TAG watches had.

On the Carrera Heuer-01 model, each link is rounded on the top, bottom and sides for an “exceptionally smooth” feel on the wrist, while the F1 bracelet the links are highlighted in red. These are extreme watches for an extreme sport, and may not appeal to everyone. But of course Mr. Senna wasn’t just anyone….

Paul Altieri

Paul is the company's Founder and CEO. He is responsible for all the day to day activities from purchasing, receiving, marketing and sales. Paul is a graduate of Boston College 1979 and resides in California with his family.