By now we are all more than familiar with the “alternative” shades of gold present in the luxury watch market. Everose gold Rolex watches has developed a plethora of nicknames such as: pink gold, red gold, not to mention the obscure “magic gold” and “king gold” from Hublot. All of which provides a unique alternative to the traditional yellow gold options presently on the market. This unique shade of gold has rapidly become the preferred non-silver metal for many. As with many contenders in the marketplace, Rolex developed its own proprietary version of pink gold – aptly named Everose – which was unveiled for the first time in 2005 on the Rose Gold Cosmograph Daytona. Fancy nomenclature aside, there are a few key differences to Rolex’s proprietary pink blend that set it apart from the pack.
History of Everose Gold
In 2005, Rolex introduced Everose, their proprietary blend of 18-karat pink gold that combines pure gold, copper, and a small amount of platinum to create a unique rose gold alloy that will never lose its warm red color. The platinum locks in the copper’s natural pink tint, which allows the metal to retain its original color. Even after prolonged exposure to environmental factors that would otherwise diminish its warm, rose-colored tint the color holds true.
Rolex’s Everose alloy first made an appearance on their Daytona line of watches. The Rolex Daytona rose gold came as a fresh take on the premium version of Rolex’s sport chronograph. Rolex had been manufacturing chronographs in solid gold for decades. However, yellow gold was used on the vast majority of these watches. The introduction of Everose offered buyers a contemporary twist on an iconic and classic design.
Everose Gold Rolex Key Features
– Proprietary version of pink gold
– Made in Rolex’s in-house foundry
– Blend of precious metals – gold, copper, and platinum
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Everose vs. Yellow Gold
A watch made entirely from yellow gold is a classic and timeless look. However, the red/pink tone of rose gold offers a slightly warmer and more subdued appearance that blends better with a wider range of outfits. Rolex watches in Everose gold work equally well for both men and women. It can be seen on a wide range of celebrities, ranging from Roger Federer to Victoria Beckham and almost everyone in between.
Rolex has been using Everose gold in their watches for over a decade, nonetheless, it is only available as an option for select watch lines like the Day-Date. The Submariner and GMT-Master II are offered in stainless steel, 18-karat yellow gold, and Rolesor (stainless steel and gold). Rolex even manufactures versions of both watches in solid 18-karat white gold; however, Everose does not exist as an option for the Submariner and GMT-Master II lines of watches, in either the Rolesor or solid gold varieties.
The Rolex Formula for Everose
The warm hue of pink gold of Everose comes from its copper content. Copper is the only red metal element, and the amount of copper in a rose gold alloy directly influences the color of the metal. Over time, exposure to saltwater and chlorine can affect the copper on the surface of the metal, causing the rose gold to lose its warm, red-colored tint.
So aside from the usual suspects – copper to add its pinkish hue, as well as a hint of silver – Rolex also adds just a touch of platinum to its Everose formula as well. The benefits of this special combination prove to be twofold. On one hand, platinum acts as a bonding alloy of sorts, ensuring that its pinkish tone does not fade over time. Generally, exposure to the elements (UV, saltwater, sweat, etc.) will cause the copper in pink gold to react, which is exactly what Rolex set out to counter with its Everose formula.
While we don’t doubt that other brands are also taking some sort of action to accomplish the same result, after 13 years on the market thus far it seems Rolex’s alloy is living up to every expectation.
Our Favorite Everose Gold Watch Examples
Rolex President Day-Date 228235 40MM
This particular execution of the Everose Rolex President is the ultimate example of how Rolex can deliver a watch that’s both understated and impactful all at the same time. The combination of a 40mm Everose case and bracelet and a rich chocolate brown dial are an unexpected pairing that works incredibly well together. Much like we loved it on the ceramic Daytona we wrote about last year, the color combination is a real home run.
Unlike said Daytona though, the President Day-Date seen here doesn’t have the dark black accents for its indices and bezel, instead of taking advantage of the crisp sparkle provided by baguette diamond-set hour indices. In photos, you would almost mistake these diamonds for applied platinum or silver indices, though in natural light they’re a real eye-catcher.
Rolex Yacht-Master 116655 Oysterflex
Out on the much more casual end of the spectrum, the Rolex Yacht-Master in Everose is a special breed of diver, primarily on account of its precious metal construction. While most are used to steel or titanium-cased tool divers, the Yachtmaster’s textured Cerachrom bezel and Everose gold case give it a much more refined look without compromising its utilitarian and functional design.
The biggest selling point with the launch of this new Yacht-Master was the creation of the Oysterflex bracelet—a rubber strap with internal metal supports designed to ensure greater overall longevity, as well as providing a more breathable fit on the wrist than what’s seen from most conventional rubber straps on the market.
Rolex Everose Gold Daytona 116505
Though we previously made mention of the more recent Everose Daytona with a Cerachrom bezel and chocolate brown dial, this stunning monochrome Everose Daytona 116505 is in a different league altogether. Most often we’re fans of seeing a certain level of contrast with a chronograph’s subdials, though in the case of this 2011 release, said contrast is achieved through a subtle circular etched pattern in the subdial rings.
Its bezel is of the pre-ceramic era, however, the overall look of this gold-on-gold Daytona is incredibly timeless, ensuring it will remain immensely desirable as the years (and decades) pass. Like its Presidential sibling we previously mentioned, the Everose gold Daytona uses applied baguette diamonds of varying length for its hour indices (other than the mighty gold crown at the 12 o’clock position.
Cosmograph Daytona Black Dial
The Cosmograph Daytona (116505) in Everose gold sports an ultra-modern look with its bold black dial contrasting with its warm pink gold 40mm Oyster case, flat three-piece link Oyster bracelet, and trio of sub-dials. The Everose bezel with engraved tachymetric scale and Everose screw-down chronograph pushers complete the look of a superior luxury sports watch.
Powering the Cosmograph Daytona is the Rolex proprietary Caliber 4130, a self-winding mechanical chronograph that boasts much fewer components than standard chronographs, thereby boosting the movement’s reliability. A machine on the wrist comparable to the machines on the racetrack, the Cosmograph Daytona Everose (116505) satisfies one’s need for speed.
Sky-Dweller Everose Gold
The warm tone of the Sky-Dweller 326135 Everose case coupled with the dark brown dial and strap look like another famous Swiss export – delicious chocolate – don’t you think? The Sky-Dweller is one of Rolex’s most complicated watches ever manufactured, so it makes sense that they’d outfit this luxurious timepiece with their proprietary rose gold alloy.
The “chocolate” brown dial on this watch perfectly matches the “tobacco” brown leather strap. The ref. 326135 also offers the “Sunburst” dial color option, which is essentially the same color as the pink case. Look closely and you’ll also realize that that (rare) leather band is also outfitted with an Everose gold clasp that’s secure, comfortable and totally luxe.
The Rolex Everose ‘Rootbeer’ GMT-Master II
If you know Rolex, you know nicknames are kind of a big deal. So much so, just the name evokes a clear image of what watch you’re walking about. So when Rolex unveiled the first-ever Everose GMT-Master in 2018 with a Rootbeer bezel, collectors went wild. Traditionally, the Rootbeer is outfitted on a yellow gold watch, also featuring brown dials. So, this Everose version that also features a black dial (the brand’s modern departure) was quite notable.
What’s so beautiful about the Everose GMT-Master II is that it is one of those rare watches that somehow comes off understated regardless of its precious metal construction – the black and brown bezel blending almost perfectly with the warm, pink alloy. The perfect luxe companion for pilots or frequent flyers, this Everose GMT-Master II will be your trusty and stylish companion for years to come.
The consummate lady’s watch since 1957, the Rolex Lady Datejust was one of the first ladies’ watches to be certified as a chronometer for its notable precision. A favorite among women watch enthusiasts, the Lady Datejust transcends trends to retain its long-standing position as a style icon.
At any used Rolex store, this particular reference, the Lady Datejust ref 178341 with a 31mm Rolesor – a harmonious marriage of 904 steel and 18k Everose – Oyster case and matching Rolesor Oyster bracelet is made even more precious with the presence of diamonds. The domed Everose bezel is charmingly dotted with diamonds while the Roman “VI” on the chocolate dial stands out among the other numerals due to its size and diamond embellishment. Its beauty on the outside matching its mechanical excellence within, the Lady Datejust will remain timelessly elegant for generations to come.
Everose Rolex Presidential Ladies 279165
If you’re going to go for a statement piece, why not go all out? That’s half the design idea behind this Everose Rolex Presidential Ladies 279165. The matching rose dial with Roman numeral hour markers is so feminine and chic – perfectly complimenting the Everose oyster case and the 5-link Presidential band.
Besides the timeless aesthetics, this watch is outfitted with an automatic 2235 movement the classic quickset date, scratch-resistant sapphire crystal, and of course, a waterproof twin-lock screw-down crown. Pairing incredibly accurate complications with timelessly luxurious Everose features, this Rolex Ladies President is a resounding favorite for our female clientele.