Sell Your Rolex Day Date Watch for Top Dollar - Instant Quote

Selling Your Rolex Day-Date Watch

Worn by world leaders and the rich and famous, The Rolex Day-Date is one of the most iconic and collectable timepieces on the planet. Because of its rich history and tremendous value, many Rolex and luxury timepiece enthusiasts view this watch as the 'holy grail' watch they would love to add to their own watch box. Plus, what is especially advantageous for you as a seller is that many collectors turn to the secondary market to buy a Day-Date because they can get great prices, compared to retail.

With many buyers leaning towards the secondary market, this strong demand allows us to give you the best, full value for your pre-owned Day-Date. When you want to sell your Rolex for the best price contract Bob's Watches. And because we are dedicated to transparency and fair pricing, we want to lay out everything you need to know about selling your Rolex Day-Date to Bob’s Watches.

On this page, you will find everything you need to know about our complimentary appraisals, safe processes, and how we are able to secure you the best price on the market. We've also taken the time to give you key information about Day-Dates, from finding your reference number to learning more about your watch’s key features. This is because at Bob's, we believe in having a totally transparent process that allows you to not only get the best price, but better understand the value of the watch you have.

What Is Your Day-Date Worth?

The Rolex Day-Date isn't just valuable because it is forged out of the world’s finest alloys and features a sophisticated movement. The rich history of the Rolex Oyster Perpetual Day-Date also enhances its value. Released in 1956, the Rolex Day-Date was the first wristwatch in the world to feature both a date and day of the week window on the dial where the complete name of the day was written out. Alongside the release of the watch, Rolex also introduced the brand new, elegant 3-link bracelet dubbed the President. Together, these fine materials and rich history make the Day-Date a valuable timepiece.

How do I sell my Rolex Day-Date?

At Bob's Watches, we have created a simple, transparent and safe process for selling your Rolex Day-Date. First, simply fill in the form on this page and we will call you back about your Day-Date to give you an initial valuation. Alternatively, you can give us a call right now and we’ll chat with you about your Day-Date to get a better idea about its value.
Call: (800) 376-7430 to speak to our specialists
After your initial appraisal over the phone, Bob’s watches will pay for your shipping and insurance so that you can send us your Rolex from the comfort of your home with confidence. Once we get your Day-Date in our Newport Beach, California, office, our specialists will complete your complimentary appraisal and give you a call to tell you our offer for your Day-Date. Once you accept our offer, we will send you the cash for your Rolex Day-Date the very same day — simple as that.

Step 1: Call Bob's Watches, and we will give you a quote for your Day-Date over the phone.

Step 2: Bob's Watches sends you an empty box for you to ship the Rolex to us.

Step 3: Pack your Rolex in the prepaid and insured box and send it to Bob's Watches.

Step 4: Bob's Watches receives your Day-Date, and gives you a free over the phone appraisal.

Step 5: Bob's Watches gives you the cash for your Rolex Day-Date

How Bob's earns your trust

Selling your Rolex Day-Date is transparent and simple

Trust: A-Rating from the Better Business Bureau, and money is wired to you the same day.

Integrity: Bob's is the only dealer to publish their “BUY” and "SELL" prices.

Value: The Rolex Exchange works to facilitate an efficient marketplace for buyers and sellers.

Testimonials: Read up on what our customers are saying about us.
Bob's Watches is the leading online marketplace for selling and buying pre-owned Rolex watches. Our groundbreaking and industry-leading Rolex Exchange concept publicly lists the 'SELL' price along with the 'BUY' price for specific Rolex models. This means you can see the approximate market value for the Rolex watch you want to sell prior to making any commitments — a kind of transparency that is just not offered by any other online retailers. We also invite you to read our reviews online where you will find 600+ 5-star ratings that verify our customers love us and our service.

Frequently Asked Questions

Below, we are answering the top questions that people have about selling their Rolex President Day-Date. Our experts have carefully laid out all of the answers to your most pressing questions, but if there is something you're still wondering about, we suggest giving our experts a call at (800) 376-7430. When you call, we can provide an initial appraisal over the phone as well as answer any additional questions you have about selling your Rolex President Day-Date.

Where can I find the reference number of my Day-Date?

You can find the serial number of your Rolex Day-Date between the lugs on the side of the case at the 6 o’clock side, behind the bracelet. The reference number will be between 4-8 digits and it is engraved by Rolex on all of their watches so that they can be authenticated and used to determine its production date. In 2005, Rolex began engraving the serial number on the inside flange (or “rehaut” as it’s called in French) between the dial and the crystal. Starting in 2008, the Company began to only engrave the numbers on the rehaut.

What else do I need in order to sell my Day-Date?

Any documents that you are able to provide, such as sales receipts, warranty papers, and service records are incredibly helpful because they provide a history of the watch and can help verify its authenticity. Another great thing to include with the sale of your Day-Date are the original box and papers that it came with, if you still have them. These original documents let the buyer know that your timepiece is genuine and usually increases the price of your watch.
Finally, if you still have any of the original parts of your Day-Date — like spare bracelet links — these can be very valuable to potential Rolex buyers. Providing as many of the original parts as possible can actually increase your odds selling your Day-Date.

Does the Rolex President Day-Date hold value?

The Rolex Day-Date is a valuable watch. Forged only out of precious metals, like gold and platinum, this watch inherently holds great value on the secondary market. This is because as the price of gold or platinum goes up, the value of a Rolex Day-Date can increase too. It is also important to note that for many contemporary Rolex Day-Date watches, they actually contain more gold than their vintage counterparts which often raises their value.
When it comes to determining value for Rolex President Day-Date watches, they can start just below $10,000 for older models and can quickly increase from there. Factors that affect the price of the Day-Date include the case size, reference, dial style, bezel style and overall condition.

How much does a Rolex Day-Date cost?

Today, the retail price of a Rolex Day-Date starts out at $33,150. However, you can purchase a pre-owned Rolex Day-Date starting out around, or just below, $10,000 on the secondary market. The price of a Rolex President Day-Date varies based on factors like reference number, production year, condition and more. You can start your totally free appraisal process for your Day-Date by filling in our form above or giving us a call right now at (800) 494-3708 to speak to one of our specialists.

How do I find the value of my Rolex Day-Date?

Start by identifying the reference number of your Rolex Day-Date. You can then use our Used Rolex prices table to compare current market values by model and reference number, including both what buyers can expect to pay and what sellers may receive.

This can give you a useful benchmark for your Day-Date’s value, but the final price will also depend on factors such as condition, age, configuration, originality, and whether the watch includes its box and papers. For the most accurate estimate, Bob’s Watches recommends getting a professional valuation of your specific watch. We can provide an initial estimate remotely and a final offer after the watch has been inspected as part of our selling process.

Is the Rolex Day-Date solid gold?

The Rolex Day-Date, aka the President, is always forged out of precious metals - that means gold or platinum. These precious metals are used for both the case and the bracelet of the Day-Date watch. If you have a white, yellow or Everose gold Day-Date watch, it is forged out of 18k gold. The only other metal the Day-Date is forged out of is platinum. You will never find the President forged out of stainless steel.

Who wears the Rolex President Day-Date?

Living up to its famous nickname, the Day-Date has been worn by more presidents, leaders, visionaries and Hollywood stars than any other watch. Some of the notable names that have worn the President include:

• President JFK (gifted by Marilyn Monroe)
• President Lyndon B. Johnson
• Warren BuffetJustin Timberlake
• Nicolas Cage
• Kylie Jenner
• Jennifer Anniston
• Justin Theroux
• Jack Nicklaus
• Jay Z
• Tony Soprano (played by James Gandolfini)