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How China Saved Omega and Paid for the Brand’s New Factory in Switzerland
Omega

How China Saved Omega and Paid for the Brand’s New Factory in Switzerland

In 2015 things were looking pretty grim for Omega. The brand had bet big on China, looking to the world’s...

Ralph Lauren Watches Introduces the $206,000 White Gold Minute Repeater
New Releases

Ralph Lauren Watches Introduces the $206,000 White Gold Minute Repeater

Ralph Lauren is one of the world’s greatest fashion designers, a man with impeccable taste and style who also has...

Sports Watch: The Rolex Watches of Canelo Alvarez
Just Because

Sports Watch: The Rolex Watches of Canelo Alvarez

While the excitement of the high stakes boxing match between Floyd Mayweather and Connor McGregor has died down, another highly...

Rolex Giveaway: Win the Oyster Perpetual 39 Watch!
Events

Rolex Giveaway: Win the Oyster Perpetual 39 Watch!

As far as entry-level luxury watches go, few come close to the appeal of the Rolex Oyster Perpetual 39. Making...

Cool or Colorblind? Green Dial Panerai Collection
Panerai

Cool or Colorblind? Green Dial Panerai Collection

Officine Panerai, the Italian designed, Swiss made watch brand with a remarkable military history, has broken new ground with its...

James Bond Wore His Submariner on a Leather Strap, And So Should You
Just Because

James Bond Wore His Submariner on a Leather Strap, And So Should You

Is there another luxury sports watch as recognizable, coveted, and versatile as the Rolex Submariner? We think not. And while...

Sports Watch: Lance Armstrong’s Rolex Daytona
Just Because

Sports Watch: Lance Armstrong’s Rolex Daytona

Cycling’s most notorious rider, Lance Armstrong, has pivoted his career to include duties as a podcast host. The Forward with...

Perfect His & Hers Rolex Watch Pairings
Just Because

Perfect His & Hers Rolex Watch Pairings

What's better than a Rolex watch? Two of them of course! Nothing says, "I love you" like a pair of...

When Adding Diamonds to a Luxury Watch Can Decrease Its Value
Resources

When Adding Diamonds to a Luxury Watch Can Decrease Its Value

Many people believe that adding diamonds or gemstones to a watch will invariably increase its value. In some cases, this...

Smart Move or Wrong Note? Tudor Hires Lady Gaga to Front Its “Born to Dare” Campaign
Tudor

Smart Move or Wrong Note? Tudor Hires Lady Gaga to Front Its “Born to Dare” Campaign

Well this is certainly something Rolex would never do for its own watches. Tudor, the Rolex subsidiary launched in 1946,...

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