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ROLEX BLOG

Autodromo’s Group B Series 2 and Rally Cars of the ‘80s

November 30, 2018

BY Paul Altieri

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You might think Autodromo, the cool independent watch brand dedicated to vintage Italian motoring, is actually based in Italy, but in fact it’s the work of New York-based industrial designer and Alfa Romeo enthusiast, Bradley Price. The aptly-named Price has grown a cult following for the company thanks to innovative, vintage-inspired pieces with meticulous design details offered at reasonable cost.

Thanks to its budget-friendly price tag and astonishing looks, the Autodromo Group B Series 2 is expected to take a huge hit. Don’t be surprised when this timepiece hits the luxury watch market with massive success.

Autodromo Group B Series 2

The Autodromo Group B Series 2 comes in three variations. White, Night Stage II, and Orange. (Credit: Autodromo)

The Autodromo Group B Series 2

His main source of inspiration has been the dials and gauges on classic Italian cars like the Alfa Romeo Giuletta, but for his initial offering of Group B watches Price turned to more modern Italian icons such as the Lancia 037 and Lancia Delta S4, which racked up several victories in the Group B rally class in the mid-‘80s before it was banned for being too fast and dangerous to compete. This of course immediately made it a legend, and Price’s first run of Group B pieces quickly sold out like HODINKEE’s recent collaboration with Swatch.

Alfa Romeo Giulietta

The Alfa Romeo Giulietta is a beauty for those who love cars. (Credit: Wikipedia)

Now Autodromo has come out with a new batch, the Group B Series 2. No mere re-issue, Price re-engineered the steel and titanium case to perfectly integrate a 23mm stainless steel tapered bracelet, giving it a fresh look. Available in three colorways – white markers with black dial, orange markers with black dial, and a Night Stage II special edition with a matte finish bracelet – it can also be fitted with a traditional two-piece strap. The movement is a Miyota automatic from Japan, and best of all its retail price is just $975.

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