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Touch Down!

October 14, 2015

BY Paul Altieri


Tom Brady joins the TAG Heuer family as their latest brand ambassador.

Four-time Super Bowl Champion, Tom Brady, has just been announced as the latest brand ambassador for the Swiss Avant-Garde watchmaker, TAG Heuer.

TAG Heuer's new ambassador Tom Brady

TAG Heuer’s new ambassador Tom Brady. (credit: Tag Heuer)

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The Big Announcement

The announcement was made during the official launch of the Carrera – Heuer 01 timepiece in New York City on Tuesday night where the President of the LVMH Group Watch Division and CEO of TAG Heuer, Jean-Claude Biver, surprised the attendees by officially introducing the new partnership with the New England Patriots’ star quarterback. Rumors are circling that the deal involved over $2 million dollars to sign plus a small stake in the company.

Commenting on the evening’s big news, Mr. Biver stated, “We are thrilled to have Tom  Brady as a representative of TAG Heuer and are looking forward to taking part in the beloved tradition of American football. Tom embodies the principals of perseverance, strength, and illustrates an unwavering commitment to excellence in the face of pressure. He personifies the #Don’tCrackUnderPressure mindset.”

TAG Heuer's new ambassador Tom Brady

Brady receives a Carrera from Tag Heuer. (credit: Tag Heuer)

Tom Brady Rocks The Carrera

Mr. Brady, clearly showing his excitement about the new venture, added, “I am thrilled to be part of the TAG ambassador team. I have always admired the craftsmanship of a luxury timepiece and the new Carerra 1 is no exception. The first nice watch I purchased was a TAG. So, it looks like I’ve now come full circle with this admired company”.

NEW YORK, NY - OCTOBER 13: Jean-Claude Biver (R) and Tom Brady attend the TAG Heuer announcement of Tom Brady as the new brand ambassador and launches the new Carrera - Heuer 01 on October 13, 2015 in New York City

Jean-Claude Biver (R) and Tom Brady announces Tom Brady as the new brand ambassador. (credit: Tag Heuer)

During the course of the evening, Mr. Brady himself presented the Carrera – Heuer 01, the first of a new collection that will feature a new case, construction, design and caliber.

A Big Heart

Also joining in on the festivities were actress Molly Sims, who was the MC for the event, and DJ Eve, who provided the entertainment. Guests were treated to watching Mr. Brady do what he does best – throw footballs. The throwing of the autographed footballs was to raise money for Best Buddies, a charity that helps those who suffer from intellectual and developmental disabilities to develop social, leadership and employment skills.

Tom Brady throwing signed footballs to raise money for the Best Buddies charity.

Tom Brady throwing signed footballs to raise money for the Best Buddies charity. (credit: Tag Heuer)

A lucky few that were in attendance that night managed to take home a football as a very special keepsake.




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