Rolex pulled off a major coup at the Oscars this year by both sponsoring the event and airing a clever commercial featuring a highlight reel of the major appearances by their watches in movies over the years – but there were some glaring omissions in the latter. Why were certain iconic scenes and timepieces left out? There are most likely two reasons – either Rolex was unable to secure the required rights to air them, or they felt the message was a bit too far off center. Rolex, of course, doesn’t pay for product placements, and though we can’t imagine the (est.) $10 billion company really had any budget constraints for putting the commercial together, they may have balked at paying really ridiculous prices – they are Swiss after all.
Rolex in Movies
The most glaring omission was, of course, the complete absence of James Bond. Rolexes have appeared in a number of Bond films though the two most famous examples can be found below. We assume that either Eon Productions, producer of the Bond films, wanted a truly insane amount of money, or declined to provide footage due to its (extremely lucrative) deal with Omega. The other unconscionable omission was of Steve McQueen, the King of Cool himself, devotee of the brand and the man responsible for much of the modern Rolex’s alluring and highly luxurious timepieces. Of course, 1980’s The Hunter, the only film in which he recognizably sports a Rolex, may have been too violent for the controversy-shy company.
Here are five great movie Rolexes you didn’t see on Oscars night:
Sean Connery, Dr. No
Sean Connery & Ursula Andress in James Bond: Dr. No in 1962 featuring a Big Crown Submariner.
In 1962 when 007 made his big screen debut with Sean Connery in the starring role, he wore the now iconic Ref. 6538 “Big Crown” Submariner.
Roger Moore, Live and Let Die
Roger Moore who plays Mr. Bond also wore a Submariner, but this was a 5513 (Image credit: United Artists)
Paul is the company's Founder and CEO. He is responsible for all the day to day activities from purchasing, receiving, marketing and sales. Paul is a graduate of Boston College 1979 and resides in California with his family.
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Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you. * Sales tax on Internet transactions is only collected on orders shipped to addresses in California or as otherwise required by law.