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ROLEX BLOG

The Iconic Classic: The Rolex Datejust

May 12, 2017

BY Paul Altieri

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Today, much of the attention from collectors and enthusiasts is centered upon Rolex’s sport watch offerings; however, to many, the Datejust represents the classic, iconic, and versatile Rolex. Originally introduced in 1945 in celebration of Rolex’s 40th anniversary, the Datejust has remained largely unchanged throughout the many decades that it has remained in continuous production.

Versatile Rolex

The Datejust represents the classic and iconic Rolex timepiece.

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Classic

Unlike many of Rolex’s other watch lines, the Datejust is not specifically designed nor intended for one particular sport or lifestyle activity. While the Submariner is for SCUBA divers and the Yacht-Master II has specialized features for use during regattas, the Datejust is a classic and reliable wristwatch, designed to be worn everyday, throughout a wide variety of activities.

Versatile Rolex

The Datejust is simply a classic and reliable wristwatch.

Although it has seen a number of movement upgrades and subtle design alterations throughout the years, the classic Datejust is still very much the same watch that it was when it was first released by Rolex over seventy years ago. Despite following a very simple and classic design, the Datejust is instantly recognizable as a Rolex due to its proportions, iconic bracelet designs (Oyster or Jubilee), and Cyclops magnification lens.

Datejust Models

Throughout the long-running production history of the Datejust, the text on its dial has remained incredibly consistent. From top to bottom, the dial of a Datejust reads as follows: “Rolex Oyster Perpetual Datejust Superlative Chronometer Officially Certified.”

Versatile Rolex

“Rolex Oyster Perpetual Datejust Superlative Chronometer Officially Certified.” (credit: Andi 24.4°)

The “Oyster Perpetual” branding denotes that the watch’s crown and case-back screw down for water resistance, and that the movement is of the automatic-winding variety. The “Superlative Chronometer Officially Certified” text means that the watch has gone through (and passed) Rolex’s extensive chronometer certification testing, and that the watch meets or exceeds the company’s strict accuracy standards. Each word on the dial is important and has significant meaning.

Versatile Rolex

The Datejust exists in a number of different sizes, ranging from 26 mm to 41 mm in diameter, and it is available with a wide variety of different dial, bezel, metal, and bracelet combinations. No other line of Rolex watches is available from the factory with nearly as many different configurations available, which guarantees that there will be a Datejust to suit every different style and personal preference.

Versatile Rolex

The Datejust exists in a number of different sizes, ranging from 26 mm to 41 mm in diameter.

With a practical feature set, a classic design, and 100 meters of water resistance, the Datejust is a highly versatile watch that is equally competent in a wide variety of different environments and situations. This versatility is part of the reason why the Datejust has remained in constant production since its initial release, and why many consider it to be the quintessential luxury timepiece.

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    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
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