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Rolex Unveiled a New Standard of a Lady’s Classic with the Oyster Perpetual Lady-Datejust 28

July 24, 2015

BY Paul Altieri

Rolex Lady Datejust 28

Rolex Lady Datejust 28

It wasn’t just the men who were treated to new offerings from Rolex at this year’s Baselworld; women too were presented with a fantastic new model – the Lady-Datejust 28. A counterpart to the men’s new Day-Date 40, Rolex’s latest uncompromisingly elegant timepiece for women features new proportions, as well as the Caliber 2236.

3 rolex lady datejust watches

3 Rolex Lady Datejust Watches

As the name suggests, the revamped case of the Lady-Datejust 28 was augmented to 28mm, while the design of the middle case, lugs, and dial have been refined. Only the finest materials were selected for the new Lady-Datejust 28 with models available in 950 platinum, 18k yellow gold, and 18k Everose gold.

Rolex Datejust Pearlmaster 39

Rolex Datejust Pearlmaster 39

With the new size, the dials of the Lady-Datejust 28 were reworked to be broader and clearer with some of them beautifully embellished with diamond-set hour markers, including a Roman numeral “IX” at the 9 o’clock position. Dial color choices range from chic chocolate, to classic silver or sundust, to vibrant lilac, ice blue, and green. Bezel options include domed ones for a contemporary style, fluted ones for the classic look, and jeweled ones set with 44 brilliant-cut diamonds for ultimate luxury. The selection was well thought out by Rolex to match a variety of personal styles.

Rolex Oyster Perpetual Lady Datejust 28

Rolex Oyster Perpetual Lady Datejust 28

The Lady-Datejust 28 is furnished with either the iconic President’s bracelet – newly optimized with ceramic inserts to prevent stretching out over time – or the elegant Jubilee bracelet. Both bracelets, which come in either solid gold or platinum, possess an enhanced concealed Crownclasp for optimal comfort. Another innovation of this timepiece is a hidden part under the bezel that allows for a seamless attachment of the bracelet to the case.

rolex lady datejust 28

Rolex Lady Datejust 28

Of course the Lady-Datejust 28 bears all the hallmarks of a Rolex Oyster Perpetual with its Oyster case waterproof to 330 feet, screw-down winding-crown with Twinlock double waterproofness system, and Cyclops lens over the date at the 3 o’clock position for ease of readability.

Beating at the heart of the Lady-Datejust 28 is the Rolex proprietary Caliber 2236: a self-winding mechanical movement equipped with a Rolex patented Syloxi hairspring. The Syloxi hairspring is made from a composite of silicon and silicon oxide, making it resistant to temperature fluctuations and magnetic fields. The Caliber 2236 was first introduced in 2014 and is said to be the new-generation movement for Rolex’s ladies’ watches. As a “Superlative Chronometer” the timepiece offers its wearers uncompromising precision certified by COSC (the institute charged with testing Swiss-made watches for accuracy and precision) in addition to having been tested in Rolex’s laboratories. And with a power-reserve of 55 hours, the Lady-Datejust 28 remains running even when unworn for over two days.

A gorgeous addition to the Rolex ladies’ collection, the Lady-Datejust 28 exudes the timeless refinement and sophistication sought after by today’s modern woman. With its outer beauty perfectly supported by its inner mechanical mastery, this piece is set to become an instant classic.




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Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
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