At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.
1983 - 2007
By the time Rolex introduced the GMT-Master II in 1983, the red and blue bezel insert from the original GMT-Master had already earned its now-legendary "Pepsi" nickname. While the half red, half black bezel insert from the "Coke GMT" is somewhat reminiscent of a full bottle of Coca-Cola with its red and white label, the "Coke" nickname most likely came about as a response to the previously well-established "Pepsi" nickname of the original version of the GMT-Master, with its red and blue bezel insert. To browse additional GMT models visit our used Rolex GMT watches for sale.
Tim Roth, Hunter S. Thompson, Lance Armstrong
A half red, half black, 24-hour bezel insert with silver text - made from aluminum.