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The International Symbol of Success: The Gold Rolex

May 21, 2017

BY Paul Altieri


Over the course of the last century, a gold Rolex watch has become an internationally recognized symbol of personal success and achievement. No other luxury watch manufacturer has as much widespread recognition as Rolex, and gold has been synonymous with wealth and accomplishment since the dawn of civilization.

Rolex Gold

The Submariner line is a classic watch, but some opt for a golden opportunity.

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Although many people choose to wear Rolex watches because of the associations that accompany them, there are many others who purchase these watches simply because they are excellent, precision timepieces. Rolex was not always regarded as the luxury manufacturer that it is today, and it is only in more recent decades that Rolex watches have become known exclusively as status symbols and luxury items.

Rolex Gold

Retail prices for brand new, gold Rolex watches are significantly higher than those of their stainless steel counterparts.

While all Rolex watches are synonymous with precision and quality, a Rolex craft from gold is truly emblematic of luxurious horology. The stainless steel Submariner is one of Rolex’s best-selling watches in recent years; however, the Rolex Submariner Gold elevates the iconic dive watch to an entirely new level of luxury and exclusivity.

Stainless Steel or Gold

Retail prices for brand new, gold Rolex watches are significantly higher than those of their stainless steel counterparts. As a point of reference, a stainless steel Rolex Daytona retails for $12,400, while the Rolex Daytona Gold retails for $34,650. This in no way means that there is over $20,000 worth of gold in a Rolex watch; however the proprietary blend of 18-karat gold that Rolex smelts in its in-house foundry does not come without a steep premium in retail price.

Gold Rolex Watches Day-Date.

Rolex exclusively manufactures the Day-Date line of watches in either solid 18-karat gold or 950 platinum.

Rolex exclusively manufactures the Day-Date line of watches in either solid 18-karat gold or 950 platinum. The decision to only use precious metals for the construction of the case and bracelet is a tradition that has stood since the Day-Date’s initial introduction in 1956. Over the last half-century, the Day-Date line, with its iconic, Rolex Presidential gold bracelet, has become the classic, all-gold watch worn by a diverse mix of people, ranging from A-list celebrities to international politicians.

Gold Rolex Watches

A very rare watch that was auctioned.

The widespread brand notoriety and legendary levels of collectability – particularly in the vintage market, have transformed Rolex watches from precision timekeeping devices into luxury status symbols. A gold watch is an internationally recognized symbol, one that is emblematic of landmark accomplishments and personal success. Rolex watches carry with them a similar connotation, so a Rolex craft entirely from solid gold is a natural and complementary combination.

Even the most humble and simple, stainless steel Rolex exudes quality and luxury in its pedigree and fit and finish; however a gold Rolex takes one of the world’s finest timepieces and combines it with one of the world’s most precious and prestigious natural materials.




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    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
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