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Rolex and the Kennedys

November 21, 2011

BY Paul Altieri


Recently, Caroline Kennedy visited the White House and met with First Lady Michelle Obama for the 50th anniversary of the Whitehouse Historical Association. While there Caroline was seen sporting a 34mm Ladies two-tone Rolex Datejust with Jubilee bracelet. The watch’s elegant simplicity coordinated beautifully with her classic black dress.

The Kennedys and Rolex

The Kennedys tend to have a love for Rolex Watches.

The Gift Of A Rolex: Kennedys

It has been rumored that Caroline’s father John F. Kennedy was also a fan of Rolex and wore a famed Rolex President on a regular basis. In fact, it has been purported that JFK’s President sold for $120,000 in 2005. The used Rolex watch came with an inscription on its back that read “Jack, with love as always from Marilyn, May 29th, 1962.” It is assumed that the watch was given to him by his mistress Marilyn Monroe.

JFK received a Rolex Day-Day from Marilyn Monroe.

Rolex Day-Date ref. 118238

To further the story, sources have revealed that Marilyn gave the Rolex Day-Date to JFK on the day she sang her unforgettable rendition of Happy Birthday at a Madison Square Garden celebration. When the Rolex was sold at auction it also came with a poem that was found in the case, which read: “Let lovers breathe their sighs and roses bloom and music sound. Let passion burn on the lips and eyes and pleasures merry world go round. Let golden sunshine flood the sky and let me love or let me die.” It is assumed that Marilyn wrote this poem and provided it along with her generous present.


Beyond JFK, there have been several presidents who have been known to wear Rolex including Gerald Ford, Dwight Eisenhower, Bill Clinton, Ronald Reagan, George Bush, and Jimmy Carter. A few have been rumored to have received their watches as presents, while others bought their favorite model.

Dwight Eisenhower Wearing Rolex Watch on Cover Life Magazine

Dwight Eisenhower Wearing Rolex Watch on Cover Life Magazine

The above story and the presidential connection with Rolex reveal that the brand has long been considered an ultimate gift and prize by the world’s most influential men and women with Rolex watches. The beauty of today is that Rolex continues to craft amazing watches that retain their value for decades. Purchasing pre-owned Rolex is a great idea for those looking to take pride in their beautiful timepiece. Used Rolex in Newport Beach is the perfect place to start for presidents in training.



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    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, or any other brand listed. Bob's Watches only sells pre-owned watches and provides its own warranties on the watches it sells. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster, etc are all registered trademarks of the Rolex Corporation. All brands including Brequet, Cartier, Audemars Piguet, Patek Philippe, Ulysse Nardin, Breitling and Omega, etc are trademarks of their respective owners.