facebook pixel
  • Watch Certification Services of America100% Certified Authentic


    The Trusted Name in Authenticated Luxury Timepieces

    Every watch on our site is 100% certified authentic. Certificates are issued by WatchCSA, the industry's leading independent authority on watch authentication.




Time for an Upgrade?

December 23, 2017

BY Paul Altieri


Throughout its life, a truly fine luxury watch will very rarely be owned by just one person. Whether handed down to subsequent generations or sold on the open market, it is likely to pass through a number of hands along its journey.


Trading in your Rolex for a newer model or another watch is common at Bob’s Watches.

Style, as they say, never goes out of fashion, meaning a vintage Rolex model from 30 years ago is today just as relevant design-wise as when it was made. And, in the case of Rolex especially, the quality of manufacture is so high, their timepieces tend to outlive their owners—and generally look a lot better while they’re doing it.

Longevity and timeless looks add up to watches that hold their worth extremely well, and in many cases, appreciate in value. It’s what makes the vintage and pre-owned industry so strong, with some estimates putting Rolex’s slice of the pie at around $100 billion.

This is all great news for both buyers and sellers, with a virile market waiting and willing to pay top prices for watches whose owners are looking to sell on or upgrade. Plenty of the customers we cater to here at Bob’s trade in their current piece in order to purchase either a later version or, as is the way with vintage Rolex watches, a much older one.


Here is the Submariner 16610, a stunning watch perfectly for nearly all occasion.

The Rolex Submariner, for instance, is one example that has gone through countless tweaks and updates, both significant and superficial, over its 60-year career as the world’s favorite dive watch. The latest major innovation took place in 2010 when the ref. 116610 became the first to sport the brand’s proprietary ceramic bezel, known as Cerachrom.

Many owners of the preceding model, the steel bezeled ref. 16610, decided to sell their watches, or trade them in, for a chance to own one of the next generation—which, with the strength of the pre-owned Rolex market, is an extremely cost effective method of upgrading.  

The difference between the trade in cost of the older model, which has a strong following of its own due to its more graceful proportions and elegantly fading patina, and the cost of a new version meant customers were able to wear the latest Cerachrom Sub for a fraction of its retail price.

In addition, as well as trading up to a more expensive watch, it is also possible to trade down, realizing some cash on your watch by swapping it out for one that costs less, and pocketing the difference. It is a time-honored and very efficient way of improving your personal finances.


The Paul Newman is a HUGE investment.

Trading In: Where and How?

There is no shortage of places to trade in or sell your Rolex. Many high street jewelers offer the service, as do local pawn shops. Online, the possibilities are almost endless, with a host of vintage watch websites springing up to accommodate eager sellers.

The trouble with both the physical, bricks and mortar stores and their internet-based equivalents is a question of specialization. The prices of pre-owned Rolex watches, and particularly precious metal versions, are in a constant state of flux. Platforms that deal with all kinds of goods, and even those that only buy and sell several different makes of luxury watches, don’t have the specialist knowledge to be able to ascertain the best price for your specific piece.

At Bob’s Watches, while we stock exceptional examples from some of the world’s finest watchmakers, we are first and foremost Rolex experts. With decades of professional knowledge behind us, we are able to keep ahead of the current market trends and take into account the sort of minutiae for which Rolex is famous, and that puts added value onto certain references that most non-specialists would miss.

The Swiss giant has had an output of around one million watches annually for the last 40 years, and the company’s history stretches back over a century, meaning keeping abreast of everything there is to know about the brand is a full-time job. That’s why we make it as easy as possible to work out the sell and buy prices of your watch by publishing them both on our website. At Bob’s, it doesn’t matter what your level of Rolex expertise is, all the information you need is right there on the screen.


Whether you like vintage or modern, you can easily trade for another watch of your liking.

Solid Investment

The strength of Rolex as an investment is built on their unassailable reputation. Everyone knows the name and their products are the definition of the word aspirational. It’s those qualities that give their watches an incredible ability to retain their value and makes them such a solid financial asset.

Trading your Rolex up or down, to either secure a more recent model, a longed for grail watch or just to free up some money, is one of the soundest investments you can make. It brings otherwise inaccessible pieces well within reach and gives the opportunity to wear the latest releases for a minimal outlay.

Check out our Sell Rolex pages to find out how easy it is to trade in your current watch for that special reference you have had your eye on.



Leave a Reply

  • This error message is only visible to WordPress admins

    Error: API requests are being delayed. New posts will not be retrieved.

    There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.

    Error: API requests are being delayed for this account. New posts will not be retrieved.

    There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.

  • Get The Best Deals - Buy A Rolex
    Sell A Rolex

    "The most trusted place to buy or sell a used luxury timepiece" – WSJ

    • AWCI
    • Jewelers Board of Trade
    • IWJG
    • TrustLock
    • Spirit of Enterprise
    • PayPal Verified
    • Inc 500
    • FedEx
    • UPS
    • The Hartford

    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex S.A., Rolex USA, or any other brand listed on its website. Bob's Watches only sells pre-owned watches and provides its own warranties on the watches it sells. The brand names and associated model names for Rolex, OMEGA and other manufacturers are the trademarks of their respective owners.