The Rolex GMT-Master and Rolex GMT-Master II, affectionately known as the "Pepsi" for its signature red and blue bezel, is an iconic luxury watch sought after by collectors worldwide. As one of the most recognizable models in the Rolex lineup, the Rolex Pepsi combines functionality and style, making it a must-have for any serious watch enthusiast. Explore our selection of used Rolex Pepsi watches and discover the perfect timepiece to add to your collection. ... read more
The Rolex Pepsi has a rich history dating back to the original Rolex GMT-Master released in 1955. Designed for Pan Am pilots to track multiple time zones, the GMT-Master II continues this legacy with its dual-color Cerachrom bezel and advanced movement. Over the years, Rolex has released numerous variations of the Pepsi, each with its own unique features and enhancements. Learn more about the fascinating Rolex GMT Master II and how it has evolved into the iconic timepiece it is today.
The Rolex Pepsi is an iconic timepiece known for its distinctive red and blue bezel, robust construction, and practical GMT functionality. It features a range of high-quality materials, precise movements, and versatile designs suitable for both casual and professional wear. The watch's standout features include its bi-color ceramic bezel, multiple time zone display, and water resistance, making it a favorite among travelers and watch enthusiasts alike. Available in various configurations, the Pepsi GMT combines Rolex's renowned craftsmanship with timeless style and functionality.
Rolex crafts the Pepsi GMT using a variety of premium materials, showcasing the brand's commitment to durability and luxury. The case options range from robust Oystersteel to precious metals like white gold, offering different levels of opulence and weight. Some models feature Rolex's proprietary Rolesor combination, blending Oystersteel with gold for a distinctive two-tone appearance. The iconic red and blue bezel is made from Rolex's patented Cerachrom ceramic, known for its scratch resistance and color longevity.
The materials used in Pepsi GMT models vary across different reference numbers. For instance, the ref. 126710BLRO features an Oystersteel case and bracelet, while the ref. 126719BLRO boasts a white gold construction. The bezel insert, regardless of the case material, is consistently made of Cerachrom ceramic, ensuring the iconic Pepsi colors remain vibrant and resistant to fading over time. This variety in materials allows Rolex to cater to different preferences and price points within the Pepsi GMT line.
At the heart of the Rolex Pepsi GMT lies a sophisticated self-winding mechanical movement, entirely developed and manufactured by Rolex. These movements are known for their precision, reliability, and innovative features designed specifically for the GMT function. All Rolex movements are certified as Swiss chronometers by COSC (Swiss Official Chronometer Testing Institute) and undergo further testing by Rolex after casing to ensure exceptional accuracy.
The current Pepsi GMT models are equipped with the Caliber 3285, a movement that represents a new generation of Rolex GMT calibers. This movement features Rolex's patented Chronergy escapement, which combines high energy efficiency with great dependability. It offers an impressive power reserve of approximately 70 hours, a significant improvement over its predecessors. The Caliber 3285 also incorporates Rolex's blue Parachrom hairspring, providing greater resistance to shocks and temperature variations.
The dial of the Rolex Pepsi GMT is a testament to the brand's attention to detail and commitment to legibility. It features large hour markers filled with Rolex's proprietary Chromalight luminescent material, ensuring excellent readability in low-light conditions. The signature "Mercedes" hour hand and the distinct 24-hour hand in a contrasting color are hallmarks of the GMT design. The date window at 3 o'clock is equipped with a Cyclops lens for easy reading.
Rolex offers the Pepsi GMT with various dial colors, although black and blue are the most common. The black dial provides a classic, versatile look that complements the red and blue bezel, while the blue dial offers a more contemporary aesthetic. Some special editions may feature unique dial colors or finishes. Regardless of the color, all dials are meticulously crafted and finished to Rolex's exacting standards, with applied hour markers and crisp printing that exemplify the brand's renowned quality.
Rolex offers the Pepsi GMT with two primary bracelet options: the Oyster and the Jubilee. Both bracelets are engineered to provide comfort, durability, and style, complementing the watch's robust design. The Oyster bracelet, with its broad, flat three-piece links, offers a sporty and versatile look. It's known for its ruggedness and is often associated with Rolex's professional watch lines. The Jubilee bracelet, with its five-piece links, provides a more refined and classic appearance. It was originally designed for the Datejust but has become a popular option for the GMT-Master II line, including the Pepsi models.
Both bracelet types feature Rolex's Easylink comfort extension link, allowing for up to 5mm of adjustment without tools. This feature ensures a perfect fit even as wrist size fluctuates throughout the day. The bracelets are equipped with the Oysterlock safety clasp, which prevents accidental opening. The choice between Oyster and Jubilee often comes down to personal preference, with some collectors appreciating the Jubilee's more intricate design, while others prefer the Oyster's straightforward, tool-watch aesthetic.
The Rolex Pepsi GMT is designed to offer a balanced presence on the wrist, with dimensions that cater to a wide range of wearers while maintaining the watch's iconic proportions.
The Rolex Pepsi GMT boasts impressive water resistance, a testament to Rolex's commitment to creating robust, versatile timepieces. With a water resistance rating of 100 meters (330 feet), the Pepsi GMT is more than capable of withstanding everyday water exposure and is suitable for swimming and snorkeling. This level of water resistance is achieved through several engineering features, including Rolex's patented Triplock winding crown system, which uses three sealed zones to ensure watertightness.
While the Pepsi GMT isn't classified as a dive watch (like Rolex's Submariner), its water resistance makes it a truly versatile timepiece. The screw-down crown and case back, along with carefully engineered gaskets, contribute to its ability to withstand water pressure. It's worth noting that despite its water resistance, it's advisable to rinse the watch with fresh water after exposure to salt water to prevent corrosion. The robust water resistance of the Pepsi GMT adds to its appeal as a go-anywhere, do-anything luxury sports watch.
The GMT function is the defining feature of the Rolex Pepsi GMT, giving the watch its name and primary functionality. GMT stands for Greenwich Mean Time, and this complication allows the watch to display multiple time zones simultaneously. The Pepsi GMT achieves this through its distinctive 24-hour hand and rotating bezel. The main hour and minute hands display local time, while the additional 24-hour hand, in conjunction with the bi-directional rotating bezel, can be used to read the time in a second or even third time zone.
The GMT function operates on a 24-hour scale, with the additional hand making one complete rotation of the dial every 24 hours. This hand points to the bezel, which is marked in 24-hour increments. By rotating the bezel, the wearer can align it to display different time zones. The "Pepsi" nickname comes from the red and blue colors of the bezel, which traditionally represent day and night hours. This function makes the watch particularly useful for travelers, pilots, and anyone who needs to keep track of multiple time zones regularly. The GMT complication, combined with the iconic Pepsi bezel, has made this model a true icon in the world of horology.
The Rolex GMT-Master II "Pepsi," renowned for its iconic red and blue bezel, holds a prestigious position in the luxury watch market - a status reflected in its pricing. New Rolex Pepsi models start at approximately $10,700 for the stainless steel version (Ref. 126710BLRO) at authorized dealers. However, due to exceptionally high demand and limited availability, these watches often have waiting lists and can sell for significantly higher prices on the secondary market. The white gold models (Ref. 126719BLRO) have a retail price of around $38,250, but their exclusivity often leads to even higher resale values.
In the pre-owned market, Rolex Pepsi prices vary widely based on factors such as the specific reference, condition, age, provenance, and overall market demand. Pre-owned models available on our website are categorized into the following price ranges:
It's important to note that these price ranges are approximate and can fluctuate based on market conditions, the watch's specific characteristics, and overall scarcity. The enduring popularity of the Rolex Pepsi GMT often results in pre-owned prices exceeding original retail prices, particularly for newer models that are challenging to acquire from authorized dealers.
When considering the purchase of a Rolex Pepsi GMT, thorough research and consultation with reputable dealers are essential. Authenticity verification is crucial, as counterfeit models can impact both investment value and collector interest.
For a deeper insight into this iconic timepiece, including its history, features, and what sets each model apart, we recommend reading our comprehensive Rolex Pepsi review. This analysis delves into the watch's evolution from a pilot's essential tool to a symbol of luxury and style, offering valuable information for both seasoned collectors and those new to the world of horology.
disc. = discontinued
The Rolex Pepsi, known for its iconic red and blue bezel, has a rich history spanning several decades. Since its introduction in 1955, this timepiece has undergone numerous evolutions, each reference marking a significant milestone in its development. From vintage classics to modern masterpieces, the Rolex GMT Pepsi line showcases the brand's commitment to innovation and timeless design.
The journey of the Pepsi GMT began with the reference 6542 in 1955, setting the standard for what would become one of Rolex's most beloved models. Over the years, Rolex has continually refined and improved the Pepsi, introducing new materials, movements, and design elements while maintaining the watch's core identity.
Here's a comprehensive list of significant Rolex Pepsi GMT references, each representing a chapter in this iconic timepiece's history:
Each of these references represents a significant step in the evolution of the Rolex Pepsi. From the bakelite bezel of the original 6542 to the high-tech ceramic bezel of modern references, from manual-wind movements to the latest automatic calibers, the Pepsi GMT has consistently embodied Rolex's pursuit of excellence.
The most recent references, particularly the 126710BLRO and 126719BLRO, showcase Rolex's modern interpretation of this classic design. These models feature the latest in Rolex technology, including the Cerachrom bezel, which offers exceptional scratch resistance and color stability, and the Caliber 3285 movement, which provides improved accuracy and a longer power reserve.
The Rolex Pepsi remains one of the most sought-after models in the watch world, with both vintage and modern references highly prized by collectors and enthusiasts. Its enduring popularity is a testament to its timeless design, practical functionality, and the strong heritage it carries. Whether it's a rare vintage piece or the latest model, owning a Rolex GMT Pepsi means possessing a piece of horological history.
Some popular alternatives to the Rolex Pepsi include the Tudor Black Bay GMT and the Omega Seamaster Planet Ocean GMT.
While some older Pepsi references have been discontinued, the current model 126710BLRO is still in production.
Rolex watches, including the Pepsi GMT-Master II, have a history of holding and appreciating in value over time, making them a popular choice among collectors and investors.
The Rolex Pepsi is in high demand due to its iconic status and limited production, resulting in long waitlists and difficulty in acquiring the watch at retail prices.
Rolex does not disclose production numbers, but it is estimated that only a small percentage of GMT-Master II watches produced each year are Pepsi models.
The Rolex Pepsi is often more expensive than the Batman due to its longer history, iconic status, and the challenges in producing the red and blue Cerachrom bezel.