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New Year, New Watch. It’s Time for Your Rolex Trade In

Paul Altieri

How to trade your old watch for a newer Rolex

The best part about the beginning of a new year is that it signals a fresh start. And what better way for a watch enthusiast to have a fresh start than to sport a new watch! With Bob’s Watches, it’s easy to trade in your existing Rolex watch for another model. For instance, if you currently own a Rolex Submariner ref. 16610 but have your eye on the latest Submariner ref. 116610 with the larger case and new ceramic bezel, then getting your hands on one is easier than you think. Read on to find out how to trade in your old watch for a newer Rolex from Bob’s Watches.

Rolex Trade In
Turn your Submariner 16610 into a Submariner 116610 (left to right)

How Rolex Trade-In Works

Compare your watch with our prices
Bob’s watches is one of the most unique resellers because we publish what price we will purchase and sell watches for. This is a great tool for watch owners to understand the (often growing) market value of their Rolex timepiece.

So how do you use our website as a tool? Simply search for your watch’s reference number on our website, find a watch in a similar condition as yours, and take a look at our ‘BUY’ and ‘SELL’ prices. This will give you an idea of how much your timepiece is worth right now and what you may be able to trade in for that value.

Request an official quote from Bob’s
But in order to do a trade-in, you have to get an official quote from us here at Bob’s. We’ve made it easy — all you have to do is fill out the Free Sell Rolex Request Form or give us a call at (800) 376-7430. A member of the Bob’s team will get back to you shortly with a trade-in credit quote for your Rolex watch.

Get credit, choose your new watch & pay the difference
If you agree to our official quote, we’ll send you the postage to send your Rolex to us here in California safely and securely. Once we receive your Rolex, your trade-in credit will be applied to your new Rolex watch.

Rolex Trade In
Compare the watches you want and see which best suits your needs.

Why Trade-In? Get Your Value’s Worth.

Obviously, our trade-in program is a great way to clean out your watch drawer and start the year with something new. Who doesn’t love a new watch to show off? But, our trade-in program is also the easiest way to upgrade your collection and get your value’s worth.

That model that’s sitting in your drawer getting dusty isn’t doing you any good. If you aren’t enjoying it, it’s time to make it work for you instead. Today, a Rolex is an investment piece, so it’s smart to use its growing value to invest in more valuable pieces. Plus, it allows you to invest less cash upfront if you want to go for a model that’s more expensive than your trade-in’s value. That’s a win-win, right?

But, our trade-in program is also a great way to help other collectors. That piece that’s sitting in your closet unused might be just the watch someone else has been looking for — giving you both the opportunity to upgrade your collection. This is not only great for the circular economy, but for the Rolex market in general, which is notoriously scarce.

Rolex Trade In
Which of these watches would you wear?

Check Out Some Rolex Trade-In Ideas

Upgrade: Trade Your Submariner 16610 To A Submariner 116610
Our trade-in program at Bob’s Watches is simple and straightforward. You can begin by browsing our fantastic selection of pre-owned Rolex watches to find the one that catches your eye. For example, we have a large assortment of the current ceramic Submariner ref. 116610 in stock—most with box and papers and some in unworn condition. Use our “Compare Watches” feature to find the one that suits you best. This new feature makes it simple to compare things like condition, price, production year, availability of box and papers, and so on.

Once you’ve settled on the Submariner ref. 116610 you want, then you can find out how much your current Rolex Submariner ref. 16610 is worth. At Bob’s Watches, we publish both the buy and sell prices of each Rolex model so it’s easy to estimate how much you can sell your Rolex for. For an official quote, fill out the “Free Instant Quote Request Form” or give us a call at (800) 376-7430. A member of the Bob’s team will get back to you shortly with a trade-in credit quote for your Submariner ref. 16610.

Once we receive your Rolex, your trade-in credit will be applied and you’ll only be charged the difference in price for your newer Rolex watch. A like-new Submariner 116610 for a fraction of what you’d pay at retail.

Go Contemporary: Trade Your Yellow Gold GMT-Master II 116718 For An Everose GMT-Master II 126715CHNR
Listen, yellow gold will never go out of style. But, the lasting luster of Everose has proven this is more than a fleeting trend but a contemporary transition that’s here to stay. So for those who are tired of their yellow gold GMT-Master II 116718, the Everose GMT-Master II ref. 126715CHNR is a simple choice.

With a high resale value of the yellow gold GMT-Master II 116718, you can practically pay for the entire value of the modern pink gold GMT-Master II 126715CHNR. You’re going to adore its contemporary pink hue that’s luxe but fresh. Plus, we can’t overlook the Root Beer Cerachrom bezel — a modern feat in watchmaking that brings this vintage color scheme into the 21st century.

Go Bold: Trade Your Two-Tone Datejust to a Two-Tone Daytona
Don’t get us wrong, we love a classic Datejust. But right now that 41mm stainless steel and 18k yellow gold Datejust 126333 is a hot commodity, allowing you to trade it in and spend just a few grand more to own an eye-catching Rolesor Daytona 16523.

While these two items might seem worlds apart, they both give you the flexibility to dress them up or down — the Daytona is just much sportier about it. In fact, the Datejust is bigger than the Daytona by a millimeter. But, we all know the bold dial of a Daytona makes quite the entrance. This upgrade is perfect for anyone who’s been building their collection to eventually include a Daytona, or someone simply looking for a bolder look.

Snag Something Unique: The Green Dial Rolex Oyster Perpetual ref. 124300
The colorful dials of the 2021 Rolex Oyster Perpetuals took the world by storm. Even collectors who’d snubbed the ‘entry-level’ timepiece were now clamoring over their favorite colored dials. Lucky for you, we have a few of these instantly-iconic models in stock, including this 41mm green dial version.

Because it’s impossible to find a ref. 124300 at any certified retailer these days, one of the easiest ways to secure one is by trading for it. Plus, this watch’s value has already increased on the secondary market. Trade something you don’t wear anymore for the opportunity to wear this trendy (but lastingly classic) Oyster Perpetual.

Splurge: White Gold Rolesor Rolex Sky-Dweller ref. 326939
The Sky-Dweller is one of Rolex’s most complicated and expensive timepieces in the brand’s lineup — featuring a highly-accurate complication with a slew of features and fine finishes. In fact, the ref. 326939 is outfitted with a more rare White Rolesor finish that consists of 904L steel and 18 karat white gold.

So if you’ve had your eyes on this elegant timepiece, a trade-in is a great way to get your hands on it. Whether you have something at a fraction of the value that brings the price down, or you finally want to trade in that valuable vintage for something more modern, we can help you make that happen.

Rolex Trade In
Whether you want an older model or a newer model is up to you.

Your Watch For One Of Ours

If you’re looking to trade a Rolex, then let us help you find the perfect watch to start off the new year in style. From Submariners to Daytonas to GMT-Masters to Day-Date Presidents to Datejust’s and so many other models — be sure to check out our assortment of pre-owned Rolex watches.

And when you’re ready, get in touch to trade your old watch for one of ours.

Paul Altieri
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