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Bob's Watches - The Pre-Owned Rolex Exchange
(800) 494-3708
1900 Quail St, Newport Beach, CA 92660
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Low Price Guarantee
Low Price Guarantee

Bob's Watches is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Low Price Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer.

Here's how:

  • If you find a qualifying lower price online, call 1-800-494-3708 and direct a customer service agent to the web site with the lower price.
  • On qualifying products, Bob's Watches will then verify the current price to complete the price match.

Purchase price shown is the cash wire price, and any payment method fees such as credit card fees, PayPal fees, Amazon fees, etc, will be added to the transaction total. Prices may be higher if other payment methods are selected. Some exclusions apply. See the list of Designated Major Online Retailers and full details.

Free Overnight Delivery
Free Shipping Guarantee

Free priority overnight shipping on all orders applies to U.S. orders only.

Unlike many other websites that have special rules and lots of fine print , Bobswatches.com offers free shipping on all domestic orders placed on our website, with no minimum order size or special exceptions. Just because shipping is free doesn’t mean it should take a long time. Bobswatches.com understands that getting your item quickly is important to you, so we make every effort to process your order as quickly as possible.

How Much Does a New Rolex Submariner Cost?

Rolex offers the Submariner in several different color and metal options; however the price of a brand-new, steel-cased, Rolex Submariner is $7,500 for the standard no-date version (reference 114060), and $8,550 for the slightly more expensive Submariner Date (reference 116610). Prices quickly increase from there, with the use of Rolex’s proprietary, 18-karat gold alloy in their Rolesor (two-tone) and solid gold versions.

new rolex submariner watch

The Rolex price range for Submariners spans tens of thousands of dollars, and this vast disparity can make it difficult to determine how much a new Submariner actually costs. Searching the Internet using key phrases such as, "Rolex Submariner price new" and "Rolex Submariner price used" will help provide a rough estimate of value; however rarely are these results comprehensive enough to differentiate between all the Submariner variations.

For this reason, we recommend referencing a Rolex Submariner price list when buying new, and The Guide to Buying Pre-Owned when shopping in the secondary market. Nearly every factor will have an impact on price, and prospective buyers should pay close attention to the details when shopping for a Submariner.


Let’s say that after reading a Rolex Submariner review and doing some research, a customer decides to purchase a brand-new one for the holidays. Even if they use a price list for reference, the subtle differences between Submariners may not be all that apparent.

The first decision is whether to buy the reference 114060 Submariner, or the reference 116610 Submariner Date. After making this decision, then a metal selection must be made. Even if the customer wants a specific Submariner, there may still not be a clear value for how much it will cost. The price list may display two different offerings for seemingly identical watches: $8,550 for the Submariner Date reference 116610LN and $9,050 for the Submariner Date reference 116610LV.

These two Submariners are identical in terms of size, specifications, and materials; yet one costs $500 more than the other. At first, this may seem somewhat confusing; however the price list is actually drawing an important distinction: the standard Rolex Submariner watch price is $8,550, while the Rolex Submariner Green price is $9,050. The sole difference between the two is the color; however the green commemorates the 50th anniversary of the Submariner line, and thus costs an additional $500 over the regular, black model. 

The Submariner is Rolex’s most popular and iconic watch; however the number of options available can make it difficult to ascertain how much one actually costs. Although the price range for Submariners is huge, it can generally be agreed upon, that a brand-new, stainless steel, Rolex Submariner costs $7,500 for the standard version, and $8,550 for the reference with the date complication.


The most trusted online retailer for pre-owned rolex watches
purchase with confidence

As the most trusted name in luxury watches, with the largest inventory on-hand and ready for immediate sale, Bob's Watches is the foremost destination to find the best in authentic, pre-owned luxury accessories. So whether on the hunt for a new pre-owned Ceramic No Date Submariner, or a vintage Paul Newman Daytona, Bob's is your primary source to find the best-of-the-best in pre-owned luxury goods at unbeatable prices.

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Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, or any other brand listed. Bob's Watches only sells pre-owned watches and provides its own warranties on the watches it sells. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster, etc are all registered trademarks of the Rolex Corporation. All brands including Brequet, Cartier, Audemars Piguet, Patek Philippe, Ulysse Nardin, Breitling and Omega, etc are trademarks of their respective owners.