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Bob's Watches - The Pre-Owned Rolex Exchange
  • Guaranteed No Sales Tax*
  • Guaranteed Certified Authentic
  • Guaranteed Low Price Guarantee
15176 Goldenwest St Huntington Beach, CA 92683 (800) 494-3708
Low Price Guarantee
Low Price Guarantee

Bob's Watches is dedicated to always offering the best value to our customers. We will match the price, at the time of purchase, on a Low Price Guarantee product if you find the same item at a lower price at a Designated Major Online Retailer.

Here's how:

  • If you find a qualifying lower price online, call 1-800-494-3708 and direct a customer service agent to the web site with the lower price.
  • On qualifying products, Bob's Watches will then verify the current price to complete the price match.

Purchase price shown is the cash wire price, and any payment method fees such as credit card fees, PayPal fees, Amazon fees, etc, will be added to the transaction total. Prices may be higher if other payment methods are selected.

Some exclusions apply. See the list of Designated Major Online Retailers and full details.

No Sales Tax Guarantee*
Low Price Guarantee

You do not have to worry about additional taxes being added during checkout. The price you see is the price you pay. Sales tax is only collected on orders shipped to addresses in the State of California.

Free Shipping Guarantee
Free Shipping Guarantee

Free priority overnight shipping on all orders applies to U.S. orders only.

Unlike many other websites that have special rules and lots of fine print , offers free shipping on all domestic orders placed on our website, with no minimum order size or special exceptions. Just because shipping is free doesn’t mean it should take a long time. understands that getting your item quickly is important to you, so we make every effort to process your order as quickly as possible.

How To Buy A Pre-Owned Rolex Watch

By Kinglsey Walcott

Looking to buy a Rolex watch?  For starters, you have made the right decision.  Rolex is one of the most valuable brands in the world and its watches have been cherished by many for 100 years.  And while Rolex watches are widely considered the best made watch in the world from and engineering and style perspective, a Rolex is so much more than just a timepiece.  Wearing one stands for quality, luxury, success, style, and grace.   So it’s no secret why top stars like Tiger Woods, Roger Federer, Brad Pitt, Paul Newman, Elle McPherson, Jennifer Anniston, and many more are spotted with their favorite President, Daytona, or GMT.

So, how do you buy a Rolex watch and is it better to buy brand new or pre-owned.  Buying new is simple easy and without risk.  There are hundreds of authorized Rolex dealers throughout the world listed on the Rolex site at  And since there are no sales or discounts ever allowed, all dealers, or AD’s as they are called, must sell at the full suggested retail price set by Rolex.  This preserves the integrity of Rolex and saves customers from having to haggle and shop around from dealer to dealer.  That’s the good part and it is a great way to go for many Rolex buyers who want a brand new watch and are not as concerned about price.  The disadvantage is that you are paying full retail plus sales tax for any particular Rolex model.  This brings us to a second and even larger resource: buying a pre-owned ( or used ) Rolex watch.   Like buying a new car, a Rolex purchased brand new from an authorized dealer will lose as much as half or more of value after purchase.   This contrasts with a pre-owned Rolex that, when bought from the pre-owned Rolex exchange at Bob’s Watches, will only lose the difference between the buy and the sell price, which is substantially less.  For example, a brand new Stainless Submariner will cost almost $10,000 with sales tax compared to a pre-owned one that could be bought for about $4,500.

Both buying options have their advantages and will get you into a beautiful handsome Rolex watch that can be enjoyed for more than a lifetime.  In summary, buying new is easy and risk free.  Just locate a dealer near you that will help you find the model you like best. Buying pre-owned is more challenging and that is why we are offering this How To Guide to help customers make the right choices.
In order to foster a successful buying process for used Rolex watches, the following tips on how to buy pre-owned Rolex watches will prove extremely helpful:


  • Ebay and Craigslist are not good options for most buyers. You never can really be sure who you are dealing with on eBay, have no assurance the item is 100% genuine, and you typically have little recourse if the item is not satisfactory.   Craigslist is too risky or unsafe as it involves meeting people directly in an unsafe condition paying cash.


  • Know why you are searching for a pre-owned Rolex. There are several reasons why Rolex consumers choose to buy used. Some are looking to save 30 percent more on a particular contemporary Rolex watch in near perfect condition. Others are seeking more watch for their buck and understand that when purchasing used they can own a watch with higher levels of functionality and more valuable precious metals. There are also avid Rolex collectors who are seeking out rare watches as an investment for the future or who like to wear a different Rolex every day of the week. By understanding your reasoning for purchasing a pre-owned Rolex, your search can be more focused and beneficial.


  • Set a budget. Once you understand the purpose of your pre-owned Rolex search, you can successfully set a budget. This will help you better define your search terms online and/or help a pre-owned Rolex broker locate the exact watch for which you are hunting.


  • Carefully research specific Rolex models and understand the factors behind their worth. Thanks to the Internet, there are numerous Rolex-oriented resources that offer a wealth of information on Rolex watch history, price orientation, features, and market demand. For instance, a “mint” conditioned Rolex Daytona will most likely cost much more than one that is in “good” condition. Likewise, a pre-owned Daytona “Paul Newman” in vintage condition can be worth much more than another Rolex Daytona model in “good” condition. The reason for the watch’s worth is rooted in both its history and extremely rare nature. Just like any commodity, Rolex watch prices are driven by market demand. Educate yourself on a particular model that fuels your inspiration for best results.


  • Find a trustworthy Rolex Broker. There are a multitude of Rolex brokers in the marketplace, but there are very few that offer the perfect combination of high-quality service, competitive pricing, and pre-owned Rolex watch variety. One of the best ways to evaluate the quality of a Rolex broker is to search for online customer reviews. It is a good policy to avoid those with poor customer reviews and/or negative press. Also, the best brokers are willing to listen carefully to your needs, help you find the pre-owned Rolex of your dreams, and stay within your budget. Search the Web for “Pre-Owned Rolex Broker” and “Pre-Owned Rolex Broker Reviews” to find a reputable partner.


  • Ask for real pictures and about original parts. Less than respectable pre-owned Rolex brokers have been caught providing their customers factory images (which aren’t the actual pre-owned watch pictures) and Photo shopping watch images. It is important that actual, unedited pictures are obtained prior to purchasing a Rolex watch. Some brokers take the time to make online videos of each watch they sell so it’s possible to view their exact conditions. Also, it is vital that you know if watch parts have been replaced. Replaced parts can dramatically affect the value of a Rolex watch, especially if non-Rolex parts were utilized.


  • Get the right deal.  When your dream pre-owned Rolex watch is identified, it is time to get the right deal. There are brokers out there who may try to get more than a watch is worth. Never be afraid to walk away if they are being unfair or unreasonable. When armed with the right knowledge of a particular model, its demand, and average market worth, you can make the best decision.

According to a growing number of Rolex buyers, the process of purchasing a pre-owned Rolex is truly an adventure. Not only are consumers saving a considerable amount of money by buying used Rolex watches, they are gaining more watch for their money and obtaining a wealth of knowledge in the process.


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