Zenith’s new president Jean-Claude Biver is wasting no time in his assault on the luxury watch world. At Geneva the brand unveiled two stunning new versions of its legendary El Primero. The El Primero 36’000 VPH, priced at $8,600, and the Heritage 146, priced at $7,700. That puts them squarely in the bracket of the new Breitling for Bentley Supersports B55 chronograph, which costs $7,860. The 36’000 VPH at 42mm is certainly worth the money. It features an “intense” black ceramicized aluminum case, chiaroscuro three-counter dial available in black or silver, and a sporty perforated rubber rally strap paying homage to the El Primero’s 1969 debut and the subsequent use of its innovative moment in iconic watches like the Rolex Daytona. The Heritage 146, at 38mm, is a more direct homage to the ‘60s with a decidedly retro look thanks to its tropical dial available in brown or blue.