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About Paul Altieri

Paul is the company's Founder and CEO. He is responsible for all the day to day activities from purchasing, receiving, marketing and sales. Paul is a graduate of Boston College 1979 and resides in California with his family.

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Here are my most recent posts

Zenith Gets a Jump on Basel – and Gets In Bed with KISS Guitarist

Friday, February 24th, 2017

LVMH-owned Swiss watch brand Zenith continues to make big moves under the guidance of new President and CEO Jean-Claude Biver. For starters they’re getting a jump on Basel, and drawing publicity away from the non-LVMH brands showing there, with a new Pilot Extra Special Chronograph that will be the latest addition to the brand’s Heritage collection.

New Special Editions from Breitling and Omega Celebrating Sports

Wednesday, February 15th, 2017

Just the other day we predicted Breitling would bring out a new special edition celebrating its hotshot new flying ace and Skyracer plane running the Red Bull Air Race, and sure enough, the Swiss brand has delivered the goods. This is the new Breitling Colt Skyracer, an update on the classic Breitling Colt featuring an “avant-garde” case in Breitlight®, which is 3.3 times lighter than titanium and 5.8 times lighter than steel but significantly harder, with exceptional resistance to scratches, traction, and corrosion as well as anti-magnetic properties.

Parmigiani Fleurier’s New $23,000 Bugatti Aérolithe Performance is Supercar-Worthy Wrist Candy

Monday, February 6th, 2017
Bugatti Aérolithe Performance is a watch that matches perfectly with the Bugatti Chiron.

Parmigiani Fleurier, founded in Fluerier, Switzerland by Michel Parmigiani in 1996, is one of the world’s newest luxury watch brands. But ever since they debuted their first watch in collaboration with Bugatti in 2006 they’ve received the attention and respect of the international watch community, though the brand still has a long way to go to build its profile. At SIHH Parmigiani’s debuts did not garner the same amount of press as more established watch brands. But their latest design for Bugatti certainly caught our eye. Dubbed the Bugatti Aérolithe Performance and priced at $22,900, it’s both a tribute to the car of that name, an ahead-of-it’s time Art Deco masterpiece unveiled by Jean Bugatti in 1935, as well as Bugatti’s latest supercar, Chiron, selling at $2.6 million.

Our Top Five Picks From SIHH 2017

Tuesday, January 24th, 2017

This year’s edition of the Salon International de la Haute Horlogerie (SIHH 2017) has drawn to a close, leaving behind a trail of spectacular new watches for 2017. As the first large-scale watch exhibition of the season, SIHH usually sets the tone for the coming year of what to expect in the fine timepiece space. And from what we’ve seen so far, it’s going to be an exciting one for watches. Among the new high complication timepieces, watches with new state-of-the-art materials, revival models, and others, here are our top five picks from SIHH 2017. We had our expectations for the watches at SIHH 2017, but we were blown away.

Zenith Launches Two Stunning New El Primero Chronos at Geneva

Monday, January 23rd, 2017
This watch comes in two different styles.

Zenith’s new president Jean-Claude Biver is wasting no time in his assault on the luxury watch world. At Geneva the brand unveiled two stunning new versions of its legendary El Primero. The El Primero 36’000 VPH, priced at $8,600, and the Heritage 146, priced at $7,700. That puts them squarely in the bracket of the new Breitling for Bentley Supersports B55 chronograph, which costs $7,860. The 36’000 VPH at 42mm is certainly worth the money. It features an “intense” black ceramicized aluminum case, chiaroscuro three-counter dial available in black or silver, and a sporty perforated rubber rally strap paying homage to the El Primero’s 1969 debut and the subsequent use of its innovative moment in iconic watches like the Rolex Daytona. The Heritage 146, at 38mm, is a more direct homage to the ‘60s with a decidedly retro look thanks to its tropical dial available in brown or blue.

Panerai Bets Big on the America’s Cup with Five New Watches at SIHH

Thursday, January 19th, 2017
The Flyback, Marina, and the Regatta.

Officine Panerai just made a very smart move. They are inking a deal to partner with two of the teams competing in the 35th America’s Cup in Bermuda. Sponsoring both Oracle Team USA and SoftBank Team Japan, as well as creating, an “official watch” for the famed race. With the amount of press, Oracle will get as defending champions Panerai is bound to derive some benefit from the move. The deal was just announced at SIHH where Panerai debuted not one but five new limited edition watches in honor of the partnership. At the same time Panerai has all but issued a challenge of its own to Zenith. Watch partner of the Land Rover BAR America’s Cup team produced a special edition America’s Cup watch as well. Omega is the partner with Emirates, a highly regarded team. Land Rover BAR is seen as the most serious contender for the Cup, which was first awarded in 1851.

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